Have you heard of the word Priming? More popularly used in psychology, it “refers to an increased sensitivity to certain stimuli due to prior experience.” After watching a scary movie alone at night, you become more sensitive and thus primed to slightest noises around you like creak of the bed and rustling of leaves outside […]

Beware if you are still creating slides full of bullet points!   Very soon, you will find audiences leave the hall in disgust or hold a placard in protest “No Bullet Points, Please.” Already you will find them moan in pain as soon as they see a bullet-ridden slide. That’s not surprising. The audiences are […]