5 level email marketing funnel

Description:

This image presents a slide from a presentation on the "5 Level Email Marketing Funnel," offering a strategic framework for managing email marketing campaigns across different stages of subscriber engagement.

The "GOALS" section is about positioning the business among brands that consumers initially consider and suggests building a targeted email marketing list. It stresses the importance of re-targeting those who have visited the website and leveraging social media for remarketing.

The "SUBSCRIBER STAGE" has four levels:

1. Awareness: It recommends re-targeting past website visitors and checking social media channels for remarketing tools.

2. Subscriber stage: Advising on ways to engage prospects with the brand and products to foster interest and avoid unsubscriptions.

3. The "Conversion" stage is about driving conversions and understanding why subscribers may opt out, adjusting email content accordingly.

4. Finally, "Loyalty & Advocacy" encourages delighting customers, earning new customers through recommendations, and being mindful of sending valuable emails without overwhelming subscribers.

The EMAIL TIP to the right provides additional guidance:

1. Attract as many subscribers as possible through various list-building techniques and presence where the audience is.

2. Offer quality content as a lead magnet.

3. Send a solid welcome email to set clear expectations.

4. Develop an autoresponder sequence with time-triggered and action-triggered emails for consistent engagement.

Use Cases:

This slide is applicable to various industries that engage in email marketing strategies:

1. E-commerce:

Use: Email marketing for customer acquisition and retention.

Presenter: Marketing manager

Audience: Marketing team

2. SaaS (Software as a Service):

Use: User engagement and feature updates.

Presenter: Customer success manager

Audience: Product users and subscribers

3. Retail:

Use: Promotions and loyalty program updates.

Presenter: Retail marketing director

Audience: Store managers and sales team

4. Finance:

Use: Service updates and financial advice distribution.

Presenter: Digital marketing strategist

Audience: Clients and investors

5. Travel & Tourism:

Use: Offer announcements and travel advisories.

Presenter: Marketing lead

Audience: Travel agents and potential clients

6. Real Estate:

Use: Property listings and market updates.

Presenter: Real estate agency marketer

Audience: Property buyers and sellers

7. Healthcare:

Use: Health tips and clinic service updates.

Presenter: Clinic marketing coordinator

Audience: Patients and healthcare partners