11 Public Relations Proposal PowerPoint Templates to get your Client under the Spotlight!!

The public image creates the value of most companies today. If we go by the numbers, 63% of the company value is made up of the public image. Yes, Public Relations is that important! Companies, organizations, individuals require public relations to build trust and mutually beneficial relationships with the public.

Brands approach public relations officers to create their positive brand image in the market. Some brands have a name, and some have a bad reputation. Public relations officers are responsible for creating and maintaining a positive reputation for the brand. They work towards maintaining a strategic relationship with the clients, the public, customers, and more.

We have curated a professionally designed public relations proposal template that you can use to showcase the work plan to the prospective client, stakeholder, etc. The deck has all the necessary templates that will make your work easier in filling the loopholes and bring your clients on board.

Click here to Download Content-Ready Public Relations Proposal Templates

11 Must-Have Templates for Public Relations Proposal:

Project Context of Public Relation Services:

This template showcases the overall picture of the brand. Why PR needs to be done is explained in this slide. The analysis, gaps, loopholes of the brand is discussed with the client. It talks about the current scenario of the brand such as limited brand recognition, customer impressions are unsatisfactory, etc. and shows the strengths of the brand which can be used to fill in the loopholes.

Project Objectives of Public Relation Services:

This slide lists the tasks you will perform to create a positive brand image for your client in the market. These PR services could include tasks such as creating a buzz in the market, one media story per quarter, customer engagement, etc. You can list the tasks as per the client’s requirements.

Services Offered in Public Relations:

Showcase the services offered by you which can help the client in increasing their brand recognition and value in the market. Discuss various PR strategies and ways to reach the target audience. Explain PR campaigns to give a clear picture to the client about how it is going to be done.

Social Media PR Campaign:

This slide is in continuation of services offered in public relations. You can discuss various social media strategies to increase brand awareness. This template has listed many social media strategies such as social selling, content creation, lead-generating campaigns, etc. You can add other social media strategies as per the client’s needs.

Customized Plan for Public Relations Building:

Outline a comprehensive plan showcasing activity that needs to be pulled off. List tasks, their descriptions and further suggest the recommendations to create a positive PR in the eyes of the public.

Timeframe for Public Relations Building Activities:

Use this slide to show how much time is needed to execute the activities.

Your Investment in Public Relations Services:

This template covers the cost of the activities that are required for a better PR and brand image.

About Us:

It is important to end the meeting on a positive note. Talk about your company a bit. Showcase the company’s mission vision and goals. It leaves the right impression on the client.

Client Testimonials:

Win your client’s trust by sharing some of the testimonials of previous clients. Showcase how you helped them improve their brand presence.

Case Study:

Throw some light on previous work. Use this slide to showcase the work you had done for one of your clients. It will make an impact on the clients and will help you clinch the deal.

Statement of Work & Contract:

Share the terms and conditions beforehand. Maintain transparency to avoid any conflict in the future. This template covers the basic terms and conditions of any contract. You can add or delete the terms as per your and the client’s agreement.

These are the slides that should be covered while proposing a client for public relations. Showcase important tasks and roles that are required in building a brand image using these PPT slides.