Have you heard of the Coke War, popularly known as the Pepsi challenge? If not, here it is.   Back in the eighties, a challenge was conducted between the two leading soft drink brands- Coca-Cola and Pepsi which originally took the shape of a blind taste test. The blindfolded consumers were asked to sip each […]

Do you think email marketing is long gone or a thing of the past? Stats says not a chance! With the advent of social media platforms like Facebook, Instagram and others like chatbots, virtual reality, it may sometimes feel like email marketing is losing its charm. But stats prove that this is just a fallacy […]

We all have faced the fear of public speaking at least once in our lifetime. Standing on the podium, in front of power-dressed men and women waiting to devour us as soon as we make a mistake with the only shield, our support system – the presentation that we have to spend hours and hours […]

Are you also one of those who think CRM is just for the customers? Then let us burst your bubble. “Customer relationship management is only for the customers” is a myth. CRM brings many more benefits to the table such as optimizing marketing strategies, improving upselling efforts, enhancing customer relationships, and more.   Let us […]

Warning: Spoilers ahead for those who have not watched a single episode of Game of Thrones and are planning to get started soon.   It’s the world’s greatest show on earth. And if you don’t think so, the army of the dead might soon come knocking on your door (Shhh GoT followers, I know what […]

Let’s get people talking. Give them something that raises their eyebrows – an insider tip or something funny that cracks them up. No wonder, that information is going to be all over the place.   That’s exactly what you want with your brand or a product. A buzz about your product in the market. You […]

Mark has his wishlist ready. He wants to go skiing, learn Spanish, go for wine-tasting, have six pack abs, and build his own business empire.   Sounds wonderful but does not sound like a plan.   Why?   Because his goals are vague. It’s like you are moving aimlessly without any direction.   Same goes […]