7 Golden Content Marketing Tips to Squeeze More Juice Out of Your Content!!

Now is the time when people get their information with just a touch. Take a metro and see people scrolling down the news app. Go to a café and people are swiping through Instagram stories. Share a cab ride and your co passenger is watching YouTube videos. Hang out with your friends and there would be less chatting and more of snapchatting.

The number of active internet and social media users are increasing every day. And this is a stepping stone that can help you gauge and engage your audience with your brand to take your business to newer heights.

Because let’s admit: Content is still the King.

The sure shot way to attract new customers and spread brand awareness is through content marketing. It is an important tool for a long-term sustainable growth.

Create a useful and relevant content with the purpose of reaching out to a target audience and resulting into a profitable customer action.

However, businesses do create content but do not have the right strategy to use the content. As a result, the hard work goes in vain and businesses simply fail.

Nevertheless, become a content marketing expert with these useful content marketing tips. Inculcate these content marketing strategies to achieve massive growth for your business.

Content with a message:

You can create content in bulk but that is all waste if it does not serve the customers. Just bringing customers to your stories and blogs are not enough. We need customers, not just merely the visitors.

It is important to identify the right target audience for your business. Decide how your content can help your audience. Create a useful and enjoyable content. Ensure you create a content that brings the customer back to your brand. Use various tools and analytics to ensure that your content reaches the right people.

Time for New Content

Understand your customer’s journey:

Create a content that engages your customers during his customer buying journey. Your content should be able to convince a customer to make a purchase. The content should be informational, useful and entertaining. It should keep your audience hooked to your blog, stories, posts, emails, etc. Ultimately, convert a hesitant customer to a loyal customer.

Content Marketing is all the marketing that's left- Seth Godin

Analyze your performance:

Your content is a lost opportunity if the viewers are not converted into the customers. Therefore, it is important to track the numbers. Track the visitors, prospects, activated users, etc. Keep a close watch on the numbers and assess what’s working for you and what’s not and change the strategy if required. Let’s just say readers particularly hover over news and trends blogs, then you know you should focus more on the topics related to news and trends.

Use updated content:

Simply implement the SEO tactics to make sure that content is updated and relevant to search engines. Do not create unnecessary redirects, do not update the URLs to avoid the back-links. Use an editorial content calendar to go back to the content to keep it updated by revising the meta description, title tag and content itself. More importantly, publish consistent content. It will help you rank in the search engine results page and have your presence among the readers to establish trust in them.

Optimize the past:

This is something that people rarely execute. Re-purposing the old but useful content. At times, through re-purposing the old content doubles the leads and increases monthly organic traffic. Now, it may or may not work. However, if the topic is commonly searched then why not put some efforts and times to rehash the content.

Content is fire. Social Media is gasoline.- Jay Baer

Reuse your content:

This is in continuation with the above point. Do not let your old content go waste. Re-purpose the content and give it a new face. Such as, if you have written a blog post on best practices for Facebook cover photos then you might want to create a YouTube video on the same. Similarly, if you have a YouTube video on some topic, create a blog post for the same. Reusing the old content will help you retain the old customers as well as attracting new people. You just simply have to put old wine into a new bottle.

Effectively communicate your brand’s name in the market:

Ensure your brand’s voice is constant across all the channels. Whether they see you on Facebook, YouTube, billboards, Instagram, customers should feel connected and engaged.

Content marketing helps you keep up with the emerging trends and innovation. It is a weapon that is used to attract new customers and maximize business growth.

We bring you some of our well researched content marketing PowerPoint templates that will help you create content marketing strategies for your business.