7 Slides You Must Have in Your Online Marketing Strategy Deck

When I decided to write my first blog, I was paranoid. Had so many doubts and queries in my mind. I learnt the basics and its techniques and went ahead with it. I must say you should have a plan for everything and follow it thoroughly to get the results.

Same goes with the social media focused online marketing. Social media just does not mean posting content and replying to the audience. It is much more than that.

Social Media helps you advertise your business. It is cost effective and reaches every corner. And if we talk in “Business Language”, it generates high converting leads, increases website traffic and helps you gain valuable customer insights.

But the question is how do you know if social media marketing is helping you in achieving your desired goals?

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So here we are going to show you what all you need to analyze your online marketing growth via social media marketing:

1) Marketing with Social Media:

Share your content on various social media platforms to popularize your brand and achieve marketing goals. Post videos, blogs, creatives, gifs or anything that can create buzz among audience and bring attention towards the product or service.

2) Monthly Social Media Dashboard:

Review the audience engagement with the help of this social media dashboard. Analyze which social media platform is popular among the audience. On which platform the content was highly liked. Where the involvement of audience was low. You can assess results of social media marketing via dashboard.

3) Social Media Metrics:

Keep a tab on your followers, subscriber rate and engagement rate. It will help you determine if audience likes the content you are putting online. Keep a track on getting new followers or new likes. It gives a clear picture if you are liked by the audience or not.

4) Search Engine Marketing:

It is proven that SEM is one of the effective ways to make a business grow in this competitive market world. It is a form of online marketing that increases the visibility of the website in search engine pages which in a way is a promotion of the website.

5) Organic Visits:

Know about the visitors on your website through this dashboard. Organic visitors are those that land on your page or website as a result of unpaid search results. Organic visitors are the ones who find the website through Google or Bing.

6) Social Media Marketing:

Other than posting and sharing on social media platforms, you can try weblogs and chats. This way you will get to interact with as many as possible. You can join Forums where you can answer queries of your customers.

7) Website Performance Review:

Analyze your website performance to see if marketing via social media has made you any profit. In this dashboard, you have Traffic Source, Conversion Rate, and Average Visit Time. This all can help you determine the growth in your business. Website Performance Review is to know any online transactions that have been made on your website.

These are the 7 slides that will help you get the valuable insights about business growth. Of course the whole online marketing process, especially social media marketing is vast and extensive.

However, having these slides by your side can lessen your burden and you can easily assess your business marketing growth.