Before they were talking trillions of dollars and countless milestones, popular internet technology and consumer goods companies were a brilliant and awe inspiring investor pitch deck. Yes. The journey from a small idea to a huge conglomerate begins with a carefully structured presentation that ignites minds and gets people excited about what you want to do and what you have to offer.

 

However, a famous quote goes that an investor pitch deck is not the main course; it is the side dish. And that seems truer in today’s cutthroat startup ecosystem where ideas take form and script lucrative prospects for entrepreneurs and technological minds alike. If we see any pitch deck for a multinational company, we can understand that it is the basis to set the ball rolling on a profitable idea that works for the innovators and investors alike.

 

But let’s go beyond the bigger picture. The intricate function of an investor pitch deck is to bring in the money (or, as the term goes, raise capital) that inventors pump into the business to get it up and running. If done right, pitch decks can ensure ample funding to all levels of businesses, whether it is a brick and mortar store running a cosmetics business or a company that is going to offer its employees shares and stocks.

 

So if you fit into the bracket of such a business description or are just trying to find your fit, this blog will walk you through the nuances of all types of pitch decks to get a certain level of funding from various types of investors.

 

What’s the catch?

 

Well, you will also get a professionally researched and designed template with each type of investor pitch deck that you can download and use to bring in the good money and make a champion out of your company. Follow along as we describe each type of investor pitch deck as per the level of funding your business needs.

 

Know the various investor pitch decks in detail

 

A company is an idea in motion. And when it comes to ideas that magnetize money, nothing beats a pitch deck that can persuade your potential investors in any stage of your company growth. An investor pitch deck with all the right components and compelling details of a business will always inspire generations of entrepreneurs to come. To understand the basics of what a multi-billion dollar idea looks like when presented as a pitch deck, take a look at this one used by Uber in 2008 to raise capital.

 

 

As we all know, Uber has come a long way since this pitch deck. However, this has been a very well represented idea which is serving as a blueprint for startups to woo venture capitalists for ages. The crux of the matter is that this is how one should approach each level of investor pitch deck as we are going to explain here. The driving force behind a successful pitch remains the ideation of solution to a problem and a promise of growth. These are the various underlying concepts of pitch decks that companies use to make a lasting impression at each funding stage.

 

  1. Pre-seed
  2. Seed
  3. Series A
  4. Series B
  5. Series C
  6. Mezzanine Financing
  7. Bridge Financing
  8. Private Placement
  9. Equity Crowdfunding
  10. Product Crowdfunding
  11. Private Equity
  12. Convertible Note
  13. Debt Financing
  14. Secondary Market
  15. Grant
  16. Corporate Round
  17. Initial Coin Offering
  18. Post-IPO Equity
  19. Post-IPO Debt
  20. Post-IPO Secondary

 

#1 Pre-seed

At the pre-seed stage of funding, you get the funds from your friends and family out of their relationship and trust in your endeavors. Also called love money, pre-seed capital is not based on the analysis of the scope of your company. It is rather based on how stronger the relationship is and how much money the investor is willing to put in and risk losing. Conceptually, it is you they are investing in, not the idea. So the path to pre-seed funding is pretty much dependent on how good you describe your idea to the ones investing in you.

 

Of late, the concept of pre-seed funding has also caught the fancy of large corporate establishments who are ready to invest small amounts for a paltry return of the business. Getting these establishments to associate with you can also benefit you in the seed or angel round (discussed next) as garnering the trust of a corporate entity to pave the way to better investments in your business. Not that the money from friends and family does not count. Pre-seed will always act as the bench mark for later stages of funding.

 

Persuade with our investor pitch deck: The key to getting a decent pre-seed funding from investors depends on two factors: your passion for the business and how you get people excited about it. If you need to convince people who have money, you have to show them promise with your idea. And the best way to do that is to be clear about what is in it for the investors. Use this investor pitch deck template to put forward various points of your business idea and how it has the potential to shine in a target market.

 

You can also elaborate your unique selling propositions (USPs) that will have the potential to make you money after you have gone beyond the nascent stage of development. You can edit it as per your needs and get the cash flow to launch yourself to heights of success.

 

Preseed pitch deck

 

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#2 Seed

Seed capital is the funds you get from angel investors or venture capitalist when you have readied your proof-of-concept and an initial business model. Angel investment stage is the most preliminary level of funding that basically becomes the starting point of your company. An angel investor is basically any wealthy individual that writes you a cheque (funds called seed capital at this point) to set the wheels in motion in exchange for some shares or partial ownership of the company. For instance, companies like Uber and Apple have received angel investments when they were building up.

 

Angel investment is different from venture capital, wherein an upward of $1 million is the amount invested by the venture capitalist, while in angel investment the seed capital can be a small amount running in hundreds of thousands of dollars to a few million.

 

What’s in it for angel investor? It’s a hit or a miss situation for the angel investor’s money. Usually, angel investors stand to either gain long-term huge profits from their investment if the company succeeds and starts bringing in decent money, or they stand to lose the amount they pump into the business if it fails going ahead. Normally angel investors also team up with other angel investors to raise better seed capital but at a lower risk.     

 

What’s in it for entrepreneur?  Corporate funding can make businesses take off. With angel investment, the entrepreneurs stand to turn their concept into a workable business model. Once angel investing round raises the necessary seed capital, startups, especially tech startups can start deciding on their next strategy about hiring developers and start the preliminary operations. As an analogy, the seed is sown.

 

Pitch deck coming soon

 

#3 Series A

When surviving off the loans from friends and family is no longer an option, entrepreneurs move to the series rounds to get the external funding. Herein the business model has started to gather some pace and is showing some promise. With gears moving with a steady customer base, it is time for the company to get more money to make the growth figures or key performance indicators (KPIs) more lucrative for the investors. At this point, even the investors will want to support the business more for the promise it is showing.

 

Although the basis for such an inclination is the business model and how it can scale in other potential markets, companies with a truly revolutionary idea can even bypass the series rounds of funding. As for companies trying to figure out the key to making more money and optimizing their operations, entering Series A can bring in upwards of $2 million in venture capital.

 

The catch: For Series A funding round, venture capitalists take a formal analysis of your business and fund the company to grow their chunk of profit. By this time, when the scope of funding reaches upwards of $20 million or more through Series A, even your angel investors bring in more cash for your business although the impression remains less prominent than earlier rounds. Bottom line, the focus is on the long-term financial goals and how a company will reach them through the funding.

 

Our investor pitch deck template does it for you: To convince the investors for Series A, a company needs to evaluate the future growth scope of the business. This can include enlisting the market share of the company, future risks, financial stature, SWOT analysis, and an important point of business shares and ownership. Ideally, the investors want to know what more they can get through the investment. So elucidating your financial reports and market performance in the template can work wonders. The template ultimately also leaves scope for the exit strategy by which you can describe how the investors can leave their position in the company once the intended goal has been achieved.     

         

Series A funding pitch deck

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#4 Series B

Having seed and Series A funding puts a company in a mold of a company with potential of growing more with more investment. Therefore, Series B round emerges when the valuation of a company is upwards of $30 million and more funding can lead to better outreach of the business in expansive markets. With Series B funding, the fundamental parameters stay similar to Series A, although investors may run the decisions by a main or anchor investor, besides the scope of other venture capital firms contributing to another chunk of funds.

 

The catch: The companies reaching Series B funding round will have already established themselves as a business that is working and needs to move on to a new aspect of the product or service to appeal to the varied markets while satisfying the demands of growing investments. As opposed to Series A, Series B funding round is more about making the business turn larger and better. Enough ROI cements the resolve of investors about boosting various facets of the company like advertising, hiring and sales with their money.

 

Make a compelling pitch with our template: Series funding is about demonstrating the scope of company towards more market presence and valuation. So everything that you need the investors to know through your pitch can be said with this specialized deck put together by our design team. It enlists all the business parameters that can magnify into winsome figures for the investors. The key to impressing the investors with Series B pitch is to only go for it when you have got your financial and performance reports in order. This template has components that exclusively focus on that.

 

Series B funding pitch deck

 

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#5 Series C

Though a company has already made quite the mark with the previous funding rounds, by the time Series C funding round arrives, it has become the horse everybody wants to bet on. By that we mean investors now analyze if the company is becoming worth an acquisition. This is also the point where venture capitalists wanting to invest in the later-stage rounds come in to make the company ready for Initial Public Offering (IPO) or stock market launch, wherein a privately owned company makes its first sale of shares to the public (discussed later in this blog).

 

The progression of this round can bring in hedge funds (pooled money for investment in building company portfolio and managing risks), banks, and private equity funds (direct investment into the private company for buyouts and restructuring of firms).

 

The catch: Inherently, reaching a Series C funding round means a lot for a company as with private equity, there is a lot of scope for upwards of $50 million valuation. This point means there is basically a successful business that has now the scope to scale. Some companies do go for more valuation if the business has to grow more strategically by entering Series D or even Series E funding rounds. But Series C has a key concept of scaling successfully and quickly. This can be achieved through mergers and acquisitions for more geographic expansion of the business. Series C funding thus makes it possible to advance the mission statement with the help of smaller companies doing well in terms of resource management and financials.

 

Magnetize funds towards you with our template: Companies going for Series C funding need to have striking facts and figures in their arsenal. That means proven record of growth, financial assets and deliverable, and established customer base and revenue channels. So the more you give the investors to chomp on, the better is the scope of your scaling and growth. This template will also include the description of future research and development prospects along with the depiction of how Series C funding will be used. Use this template to prove you are worth the coin.

 

Series C funding pitch deck

 

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#6 Mezzanine financing

You have got your series funding in place. Your business is doing well. It is the talk of the startup ecosystems. It is getting recognized in financial media reports. But growth will always be that next goal that your business has to achieve. So what do you do when funding is needed to seal the deal for definitive and upward growth? You turn to mezzanine financing, which is basically a separate fund stream. It refers to the company’s layer of financing between senior debt and equity. Mezzanine financing is used for companies which are cash flow positive and are looking for expansion by undertaking projects in alternative markets.

 

The catch: Mezzanine financing is a long-term stable source of funds which, due to its structure, helps small and medium-sized companies grow as per their needs. Mostly in mezzanine, you get to repay the loan amount after the third or fourth year. It does not require change of ownership or loss of control rights of the company. Simply put, mezzanine funds are a type of growth capital with a stable support for your business. Mostly mezzanine is also used for commercial real estate trading, wherein the lender has the option to convert the principal into equity.

 

Strike a chord with this template: To secure mezzanine financing, you have to fulfill specific revenue and EBITDA (earnings before interest, taxes, depreciation and amortization) requirements. While making this template, emphasis has been laid on space to explain how much your company is worth, a complete breakdown of what the funds will be used for, your projected quarterly and annual returns from the project and finally, what your company’s valuation will be near to the loan maturity date. This template will cover it all.

 

Mezzanine financing

 

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#7 Bridge financing

Now suppose your company has taken up big project and it has approached a financial institution for a long-term loan and that loan has been sanctioned. But let’s say that institution is taking time in finalizing the loan disbursement. Usually, the concerns for the institution are security creation and tie-ups with other institution for collaborative funding. But herein let’s say you cannot afford to lose precious time and you have to get the funding for it in order.

 

That is where bridge financing comes in. You take a short-term loan from a commercial bank at a slightly higher interest rate than the normal term loans. This loan will be used to bridge the gap between the permanent financing and the immediate requirement of cash. Basically you will be repaying the loan from the principal amount after disbursal from the financial institution.

 

The catch: Within the scope of bridge financing, a company can trade equity for capital for the lending entity. But this scope can be extended to IPOs as well. Mostly companies go for this type of financing when cash situation is dire and project is high priority. There also may be the condition of immediate repayment once the loan from the bigger lender is disbursed. The company has to take it up with the commercial lender about what type of repayment strategy will be agreed upon.

 

Pitch deck coming soon

 

#8 Private placement

Suppose your technology company is expanding steadily and do not want to waste time on opting for funding via IPO (which typically requires registration with US Securities and Exchange Commission or SEC, and is much more regulated). You can go for private placement, wherein you will have the option to sell shares to a pre-determined number of investors to raise capital. These investors can include private financial institutions, wealthy individuals which may be part of the funding system, banks and insurance companies. Companies typically in technology ventures use private placement to raise funds to expand rapidly while staying in control of the way securities are being sold to the interested investors.

 

The catch:  The biggest advantage of having private placement for raising capital is that the company does not need to enter the public purview and can enhance business development initiatives with ease. What facilitates newer companies to get funds without going through the process of registration and regulations is the choice they get to sell the shares to accredited investors only. With no requirement of public disclosure, one can also expect a higher rate of interest from the lender entering private placement. Bottom line, private placement also gives the company the ready-reckoner for going for IPO, should it choose to.

 

How our pitch deck makes a difference: Getting private placement funds from insurance companies and other investors can be daunting task since the stakes are higher and financials are intricate. So you must explain how you intend to use the private placement funds and what return they are going to get on it. While business overview and product competitive analysis will stay the heart and soul of such pitch decks, you can also include proper disclosure of growth perspectives of the company for the investors in this template. You can also include how the product will perform in global markets along with the exit strategies to pique the interest of investors.

 

Private placement funding

 

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#9 Equity crowdfunding

We have heard the term ‘crowdfunding’ doing the rounds of social media a lot. It simply means funded by the people (or the crowd). Equity crowdfunding, thus, is the corporate funding strategy wherein a person other than a financial institution, investor, private equity firm or bank invests in a company not listed on the stock market for a share of that company (or equity). With equity crowdfunding, primitive stage startups get to fund their company’s growth prospective with ease by offering people a slice of what they can achieve with their idea. Simply put, people can gain if the company rises, or lose their money if the company falls (cue in the term “subject to market risk”).

 

The catch: Thanks to various equity crowdfunding platforms, startups can get a huge amount of funds from a pool of interested investors. It is for the investor to put in the money in your venture and wait for it to bring fruitful results. By wait here we mean that investors in the equity crowdfunding set to gain or lose a lot as per the progress of the company. So, they have to wait and watch for a long time for the idea to succeed and bring in favorable returns on their investment.

 

Once you have the option of selling your shares, only then you can get enough of the profit, but for early-stage ventures, that also takes a lot of time. Equity crowdfunding also gives tax benefit to the investor, but for it to be lucrative, one can only wait for the company to bring in more capital than it is consuming.

 

How our investor pitch deck template helps: Since the company is not listed on the stock market, appealing to the investors at this stage can be challenging. But to overcome that challenge, you must go for this template to enlist the gainful part of your company. If you are approaching such an investor you have to keep things in place. In fact, you have to show promise in your company by displaying how trading in your shares will be beneficial for them. The key is to keep it simple and focused on gains, which this investor pitch deck template does effortlessly.

 

Equity crowdfunding

 

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#10 Product crowdfunding

For a company to grow its market presence, it has to innovate and come up with new ideas which can then be transfigured into a product that offers a solution to a daily life problem. But for emerging ventures, having specific type of funding for product creation and launch does not come easy. This is where product crowdfunding comes in. With this type of funding, a company takes in money from investors (people, or crowd) to develop a product in exchange for a share of the profit that the sale of the product makes in the future. Usually companies go for this type of crowdfunding when it is manageable to launch a product with pooling of small funds.

 

The catch: Product crowdfunding takes a very comprehensive approach of finding a problem and then offering a solution for it. The goal is to find a market for it and the viability of the product for the consumer. Mostly corporations find product crowdfunding to be a good alternative source of raising capital in exchange for profit share from a particular product without disturbing the other sources of funding. So, companies, especially tech ventures, with a plan for their product launch can rely on these pooled funds.

 

Say it with our template: The product is your race horse. You have to show the investor that it can be challenging to bring in a new wave of change with this product, but there are also risks and rewards associated with it. So you must take help of this investor pitch deck template which meticulously covers the product highlights and promises for a profit. The template also covers the points of competitive analysis, market scope, revenue forecast, sales strategy and exit strategy with data charts. Use this investor pitch deck template to put forward a winning point.                 

 

Product crowdfunding

 

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#11 Private equity

Private equity fund is when a collection of investors get together to buy a company not listed on the stock market and then restructure it to sell it again for a profit. The key ingredient here is a private equity firm or a limited liability partnership (LLP) that handles the investment. Investors from this private equity company then make changes in the management and other cost factors to enable raising more capital, improving the scope of acquisition, or facilitating a leveraged buyout.

 

Usually the fund is liquidated in 5-10 years. Mostly companies give a major stake to the private equity firm that, along with a financial institution like an investment bank, is buying them. With this stake in the company, the private equity firms can also help out distressed firms reach a better position, and small new startups expand to a wider market. Once the private funds are used to restructure the company and the product it offers, the investors can sell it for higher returns and pay the loan amount to the financial institution easily.

 

The catch: Private equity funding has been growing by leaps and bounds in the startup ecosystem. Companies that are unable to be profitable can use leveraged buyout by private equity firms to gather back their traction. Private equity is also a wonderful instrument for investors seeking high returns by having major functional control of the company, as opposed to venture capital funding where the investors have little to no control. Private equity also leads to distribution of risk among investors and helps companies take on a more lucrative structure.

 

Impress investors with this template: Since the whole deal about making the leveraged buyout profitable rests with the private equity firm, you must approach the bigger funding entity (i.e. investment banks) with a strategy. This investor pitch deck template will help companies of any size to put their strategies to good use. This investor pitch deck template will describe everything from product overview and challenges to how the investment can lead to better financial positions for the company.

 

Private equity funding

 

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#12 Convertible Note

A convertible note or convertible debt is basically debt given by an early-stage investors to startups, but instead of getting the principal plus interest, the investor gets shares or partial ownership of the company or cash of equal value in the later stages of funding. Normally the payback window is up 2 years. But if an investor wants, he can extend the date of maturity after analyzing the prospects of the company.

 

There are two main elements of a convertible note. There is rate of interest, which essentially is from a debt perspective. That means you need to pay a certain interest to the investor over the year next to the one wherein the investor wrote you the convertible note. Then comes the discount rate, which means that at the end of one year, when you actually have revenues flowing in and you have a much better sense of what your company’s valuation is, you give an advantage or a discount to the angel investors who had given you funds early on by giving a discount rate. For instance, if the discount rate is 25% and the valuation at the end of one year is $1 million, you give a 25% discount or $750,000 as an advantage to your angel investors.

 

The catch: The biggest advantage of a convertible note is that it is fast and easy to get when it is time to raise capital. It also takes away the pressure off the entrepreneur to decide on a valuation with the investor early on. When a particular funding round is achieved, the valuation helps decide the equity stake that the investor wants in the company.

 

This is particularly helpful for young companies who just have to put in their efforts into an idea and one or two people working for the idea. If the company is successful, the investor can turn the loan into an equity stake. However, if the company falls or goes bankrupt, the investor can just denote it as a loss. If you don’t need to raise capital then you and the investor can work out the valuation for the note.

 

How our template makes a difference: Once you decide to go for a convertible note, you have to give the investor the upside of pumping in funds at that point. You also have to enlist the monetary advantages the investor will get through all this. Valuation is also a key point of the negotiation so you must use this investor pitch deck template to convince the investor of your intentions with the funds. You can also give them the breakup of funds and how the business model will lead to revenue. You can also describe the exit strategy for the investor should the situation demands.

 

Convertible note

    

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#13 Debt financing

In this round of funding, a company takes loan from a bank or commercial finance companies at a certain rate of interest and pays the principal and the interest after a certain amount of time. Companies use debt financing for buying a certain asset or give a boost to the working capital. Simply put, the firm can sell bonds or notes to the investors to raise capital to use it for expansion of operations. Companies going for debt financing take in the fund by sale of bonds or bills on the promise of repaying the investor back with the interest. Mostly the repayment is from the profits that the company makes. This is different from equity financing as discussed earlier where investors get an ownership stake in the company.

 

The catch: Debt financing from banks and commercial financing companies enables raising capital on the basis of your collateral for your repayment. The interest is tax deductible, which means dividends are paid from profit after tax. A major advantage of this type of funding is that you do not have to give up ownership rights as is the case with equity financing. The existing owners retain their ownership. This type of funding comes in cheaper for companies than equity financing. However, higher debt and higher interest means less profit for the shareholders. Debt financing is only efficient as long as it is on a reasonable level. Too much debt financing can lead to bankruptcy for the company.

 

Pitch deck coming soon

 

#14 Secondary market

Secondary markets are the ones wherein investors trade in the securities or shares they own in a company. Mostly for a company, selling off shares beyond investors can be a good way to raise capital. While the investors use their issued securities to trade among themselves, financial institutions and banks can buy and sell stocks of a company for bringing in capital for themselves. This is different from primary markets wherein stocks are traded among the public and the proceeds go to the company issuing the stocks.

 

In secondary markets like New York Stock Exchange and NASDAQ, the company can trade in their stocks that are reserved with their founders or key players and raise capital by selling securities to venture capitalists or special investors that focus on the secondary market transactions.

 

The catch: Investors can normally choose to sell their stake in the company by trading it on the secondary market. With reserved shares, the traded stocks get a competitive valuation and the company can have an alternative way of funding expansion and other growth prospective. In secondary markets, stock brokers act as intermediaries. Prices of securities in secondary market are influenced by demand and supply of these securities.

 

Secondary markets give companies that are on a rapid growth track more momentum by easily raising capital. It also has a lower risk as compared to debt financing as you are trading in stocks and not putting in any collateral or high interest rate.

 

This template will make a point: Going for secondary market, you have to give enough meat to the investors or traders to have enough funding. This investor pitch deck template can help you explain the key features of your business plan besides the cash flow statement and revenue model of the company. You can also follow the approach of putting financials in focus and how stocks are to be traded in the secondary market to generate enough funds. You can also bring in post-investment capital structure and what contingency options the investors will have through this fully-editable template.

 

Secondary market

 

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#15 Grant

Grant funding is when a particular organization applies for non-repayable funds with a government establishment or a public corporation. Mostly extended to non-profit organizations, educational institutions or technological and research firms and startups by the government, grand funds are awarded on the basis of a certain level of promise of a breakthrough or improvement on a concerning situation.

 

To get product-related funding from government department, business communities often apply for grants with the public corporation promoting research in their field. Normally government funds such startups to bolster science and technological research in a country. With grant funding, emerging companies can raise enough capital to pump it into the operations and development.

 

The catch: Government grants come with a very meticulous application procedure for which companies have to take every step necessary to ensure that the criteria are fulfilled. A key advantage of grant funding is that the government institution has only a monetary role and no stake in revenue whatsoever. It is often common for technological startups to apply for government grant under the latter’s programs for promoting beneficial projects. Getting a government grant also open doors for other sources of revenue for early-stage companies as it bolsters investor trust and PR boost for the firm. As more and more businesses take notice, better avenues of raising capital come up.

 

Pitch deck coming soon

 

#16 Corporate Round

As opposed to grant funding where government institutions give money to your venture without a stake, corporate round funding is when companies invest in other companies for a strategic partnership. This kind of association comes with long-term prospects like acquisition and strategic involvement in product management. It also gives the company access to financials of the company being invested in to chalk out plans of equity and stock acquisition.

 

This does come with strings attached, so corporate houses have to plan out their strategy for deciding upon the capital to be raised in this funding round. This comes in handy for small companies who are doing well but need capital to fund their growth and development endeavors. Should the goals and mission align for both the companies, then it can lead to strategic acquisition as well.

 

The catch:  Corporate funding involves companies other than venture capital firms. So it is mostly on the investing company and the recipient firm to decide on the terms of funding (whether equity is to be incorporated into the deal or not). It helps bigger corporations set and meet their acquisition targets with the strategic partnership. It may also help the smaller company fill up their portfolio gaps with pointers from the investing firm.

 

Pitch deck coming soon

 

#17 Initial coin offering (ICO)

Essentially, an initial coin offering or ICO is when a company raises capital by trading in shares in the form of cryptocurrency tokens for the investors. Think of it as sort of a crowdfunding round (but not entirely because ICOs involve giving partial ownership stake to investors), but instead of money, you are trading in digital currency like Bitcoin or Ethereum. Of late, thanks to the advancements in the field of blockchain technology, cryptocurrency has gained a lot of steam in stock markets.

 

Several companies that go for ICO have raised tremendous capital due to the flexibility that cryptocurrency offers to investors. Normally, investors looking to buy a stake into the company can purchase the token having some stock or utility value and later trade it off for gains. Of late, startups have been turning to ICOs to raise funds for their product or service launch. Many investors have also amassed copious wealth due to the virtual and quick setup of cryptocurrency trading.

 

The catch: ICOs essentially leave it up to the investor to decide what to do with the offering by the company. Essentially, companies just put out a white paper detailing the product or service, how much fund is needed, and what share of token the investors will be getting. However, due to lack of any regulatory check from the SEC or any such authority, cryptocurrency trading comes with its own set of risks like fraud and inability to recover funds in case of incompetence.

 

Investors may fall prey to the ease of buying tokens as scammers use this against them. If they are not careful enough, they might lose a lot more than they intended to gain. A major factor that gets investors more inclined towards ICO is the flexibility of trading and a possibility of very high returns. After all, if the company they have invested their cryptocurrency in succeeds, the token value will go up from the time when the ICO was offered.

 

Use this investor pitch deck to show prospects: A company offering ICO has to make sure that the investor’s interest is highlighted in the pitch deck. Since investors opting for your ICO will already have cryptocurrency wallets with them, it is up to you how to get them to spend the digital cash on you. Use this fully editable investor pitch deck template to explain the project or service and the business model. The template also includes a comprehensive description of your financials and the token distribution model for the ICO. Describe how tokens will lead to better returns if the fundraising target is achieved as per the stipulated time.

 

ICO pitch deck

 

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#18 Post-IPO Equity

An initial public offering or IPO is when a privately owned company makes its first sale of shares to the public. Basically, with IPO, the company gets listed on one or more stock exchanges and can raise capital with the trading of shares among institutional as well as retail investors besides the general public. Companies going for IPO have already made a name for themselves and can utilize funds generated from the stock sale, although new and young companies with high-performance business models can also opt for the same.

 

In post-IPO equity, companies invest in the listed firm in exchange for its shares. Usually the investment bank which is listing the company in the stock exchange is a major catalyst for IPO. But companies have to be meticulous about deciding on a post-IPO equity round to raise funds.

 

The catch: With post-IPO equity, companies get to have low burden of cost of capital as equity is less risky than debt. Post-IPO investment puts investors in a more flexible position as with new investors coming in, the existing shareholders get to decide on whether to sell off their stock for an exit at a particular share valuation. Post-IPO equity also opens doors for acquisition of distressed companies. The cash flow gets a boost with post-IPO equity and can give companies enough leverage to get back up on their feet. Another advantage is for the investors foreseeing insolvency to safeguard their stake with a contingency plan.

 

Pitch deck coming soon

 

#19 Post-IPO debt

On similar lines as debt financing, post-IPO debt is when companies loan money to other companies after the latter have gone public. Since market volatility is the deciding factor for how a company’s shares will perform, it makes sense for it to take a loan to fulfill an immediate requirement or contingency. In post-IPO debt, the company takes the loan and then repays it with interest. Mostly publicly traded company use such loans to enhance their operations or functionalize production on a new location. Mostly low-growth firms raise post-IPO debt to gain enough traction to be a high-growth company. It can also open doors for strategic partnerships for expansion and acquisition.

 

The catch: Post-IPO debt has the advantage of keeping ownership rights intact for the stakeholders. But more and more debt can be detrimental to the company as profits are used for loan repayment. Therefore, the company must take an informed decision regarding such debt financing. Just like debt financing, the inclusion of taxes lowers the interest rate. But most of all, post-IPO debt improves credit score for established companies and gives new companies a chance to build a credit score. For securing post-IPO debt, the companies must carefully choose how much debt they want. Ideally a manageable debt and a gainful idea make for the best combination for a post-IPO debt pitch.

 

Pitch deck coming soon

 

#20 Post-IPO secondary

Once the company has been listed on a stock exchange, the ownership of its shares is subject to how the investors and stakeholders trade them. In post-IPO secondary funding round, the major existing shareholders of a company sell off their shares to other investors to raise capital. This is different from the IPO as the capital raised by sale of shares benefit the shareholder and not the issuing company. However, in post-IPO secondary, a major shareholder can sell the share to finance the existing debt. Alternatively, the company may create more new shares and trade them in the stock market. While the former instance will be non-dilutive for the shares, the creation of new shares may dilute the shareholding.

 

The catch: Usually, the post-IPO secondary comes into the picture after the lock-up period (before which no company insider can give up their shares after the IPO) is over. It is beneficial when company has garnered a network of shareholders and can help bring in a more robust source of funding. Since the sale of shares does not benefit the company itself, the onus lies with the major shareholders as to how they can utilize funds for the company’s betterment. As far as strategy is concerned, post-IPO secondary funding gives the company a chance to plan and execute acquisitions, depending on how much the shareholder is inclined towards the idea.

 

Pitch deck coming soon   

 

Make the most out of investor pitch decks with these handy tips

 

Pitching for funding can get daunting because it takes a certain level of convincing power to make the investors believe in your idea, product or service. But as an entrepreneur you must believe that every multi-billion dollar company was an idea at first. That is what investor pitch decks are for — to assist your passion for the idea just enough to fund your efforts to make it a reality. Go through these tips on how to use investor pitch deck templates to your advantage.

 

  • Use data to tell your story. If you have found out that there can be a certain type of niche market for your product, then start with addressing the investors with eye-catching figures about the problem. Use data charts smartly so as not to overwhelm the audience.
  • Due diligence doesn’t hurt. Know the data and figures inside out so that you can face queries from the investor about your idea. For example, if you have gone for seed funding, knowing market size and competitor analysis figures can get investors excited for your venture. Also, keep the policies and legalities in place where the money talk starts becoming more significant.
  • Give the audience the meat of the deal. You cannot go on and on about your idea. You have to consider that the investors and venture capitalists want to make money out of the checks they write you. Fund utilization and return on investment should be highlighted in your pitch deck.
  • Risks matter too. Do apprise the potential investor of the risks associated with the business. That way you can earn their confidence too. Don’t forget to explain the contingency plan to the investors so as to make a winning point.
  • Failure isn’t fatal. It in fact is a stepping stone to success. If you are not able to convince the audience to give you the requisite funding, make sure you take note of the points that appealed or didn’t appeal to them to use that for your next investor pitch deck presentation strategy. Investor pool will always grow. So you always have to stay ready for more.         

 

In conclusion

 

Pitch decks are the essence of entrepreneurship. And with each level of funding that your company reaches, the stakes are only going to get higher. And that means you get to learn more and more about what magnetizes funds towards your business and how someone’s money can be turned into a profitable venture.

 

Download our pitch decks and customize them as per your brand before convincing the investors to loosen their purse strings. If you need more help on how to turn a complex business idea into a remarkable investor pitch deck, check out our design services.