An All-Encompassing Guide to Real Estate Business Plan

The US Census Bureau recorded a sale of 5.64 million existing homes in 2020. This number is anticipated to rise up to 6.49 million in 2021. Although the real estate market is flourishing day by day, starting a business in this niche isn’t for the fainthearted. While other industries require a dozen call-outs of leads, this industry calls out to close as little as five deals in your first year (if you are lucky, of course!).

Hence, the adage of “3 out of 4 realtors fail in their first five years of business” haunts this industry. Nonetheless, those who take it with a grain of salt can make up to seven figures in a row.

via GIPHY

Thus, this blog will explain the foundation for thriving as a realtor: a real estate business plan, the importance of developing it, how to design one for yourself, and most importantly, where to begin. What’s more, you can move between sections by clicking the links below!

Let us get started. Shall we?

Real Estate Business Plan: A Primer
How to Make a Real Estate Business Plan Step-by-Step
PowerPoint Templates to Jumpstart your Real Estate Business
Add an Extra Punch with Document Reports
Plan for Success with One-Pagers

Real Estate Business Plan: A Primer

A real estate business plan serves as a living document that lists business operations and objectives. It includes your future plans to help your business succeed. While a plan varies from one investor to the other, it basically presents an outline for the next one to five years. Drafting a real estate business plan is, thus, the single most important step an investor can take to skyrocket their venture.

Having an REI plan can also help you avoid potential risks, thereby increasing your chance of success and excellence.

Because remember “Real estate provides the highest returns, the greatest values, and the least risk.” – Armstrong Williams, American political commentator, entrepreneur, author.

↓Pique your prospects' interest with this real estate business plan presentation

Advantages of a real estate business plan

The real estate market experiences a lot of fluctuations that can be competently managed by a business plan. Both novices and pros can apply its principles to propel their business forward. These are a few of the extra benefits offered by real estate business plans over other methods.

1. Determines and dispels information on the target market

This is probably the most vital component of a real estate business plan and the number one strategy to becoming a successful realtor. Many brokers focus on the niche and develop expertise in it, which gives an idea of what is driving the change and where the market is headed. All of this is competently projected with a business plan at hand.

2. Budget and estimates

Another factor that determines the health of a real estate business is developing a marketing budget and sticking to it. There are hundreds of avenues to spend your dollars on, such as social media marketing, postal marketing, email marketing, and others. All these activities and the data related to them are added to the real estate business plan, thus giving a breakdown of the total cost.

3. Encourages word-of-mouth

Several deals are generated through referrals and word-of-mouth marketing. This is nearly impossible to accomplish without a great business plan at hand.

For example, new customers invest in brokers that are preferred by their close-knit relations like friends, peers, relatives, etc. And a well-documented plan can do all this and a lot more, if used correctly of course. Offering referral bonuses is another way of luring customers, well handled by a structured plan.

4. Promotes promptness

A digitalized world requires us to run faster. Thus, it is important to respond promptly to all customer queries. With a handy guide, such a process becomes less taxing. Prompt responses also add to the credibility and reputation of the organization, thus accelerating its growth.

5. Validates the necessity of a real estate agent

Disintermediation is the customers’ mindset about hiring a realtor. And trust us, dealing with it is a real struggle. However, a good realtor business plan can help eradicate the root cause of this issue by guiding the customer to the right portfolios. It will help educate the customers during the sale/purchase or any transaction they do.

Many people fail when they work in a vacuum without a plan at hand. But pioneers and big brands strive for excellence, provided with a ready-to-use real estate business plan layout.

How to Make a Real Estate Business Plan Step-by-Step

If you are loving it till here, there’s a good chance you like discussing, building connections, and coming up with ideas to help others — you’re a people person. And in terms of making money, the real estate business is a solid bet with a high demand ratio.

However, designing a plan without the knowledge of its essential elements is a real deal-breaker. So here's a professional framework with sample ideas to help you jump on the bandwagon without bruising yourself!

Step 1. Define your vision and mission

Just like you have a “why?” attached to your existence, your business needs a “why?” to exist in this competitive landscape. By creating a statement stating your vision and mission, you can come up with the answers to this “why?” and how you will monetize your services by helping others. Because even though you are building a business to gain monetary benefits, the only way to lead it towards success is by helping others.

As Bob Burg, author and influencer quoted, “Your income is determined by how many people you serve and how well you serve them.”

↓Download this presentation to get noticed

Step 2. Identify and project your end goal

Do you want to become the CEO of a multi-billion-dollar real estate brokerage company? Do you want to live a comfortable life in Hawaii sipping gin while your business makes money on autopilot? Do you want to leave your mundane 9-5 job and become your own boss?

These are a few simple questions that you need to ask yourself and connect your personal goals with the goals of your property business. After all, you are the owner and churner of efforts.

What do you expect from your business will determine what kind of venture you will structure and how. So the more attractive the end goal is, the less taxing a business will be!

↓Grab this template to build a robust business plan

Step 3. Use SWOT analysis to analyze your target market

SWOT represents Strengths, Weaknesses, Opportunities, and Threats.

And determining these four aspects is vital to building a healthy business. So ask yourself…

Strengths: How does my competition compete and excel in a way that I cannot?

Weaknesses: What are my competitors doing not so well in the market?

Opportunities: What are the market areas left unexplored by my competitors and how can I exploit them to bring in more positive results for my business?

Threats: What are the potential risks that I may encounter and how can I tackle them so that my business is not impacted?

↓Download this SWOT template to make informed decisions

Step 4. Select a real estate investment model

After SWOTing comes modeling. We are talking about determining the most lucrative real estate investing plan for your business and target market. Try not to determine the strategy based on funding because the reality is that there is always a scope to bring in the capital necessary to get started – the important thing is to go for a plan that fits your perspective, ideologies, and business ethics.

A few types of modeling can be:

Wholesaling
Wholetailing
Flipping
Buy-and-hold

↓Plan ahead and well with this real estate investment presentation

Step 5. Determine the choice of funds and where they come from

After choosing the most profitable model and leveraging it, it is time to bring in the funds, and certainly a truckload of them. But the question is how? Well, by using some great pitch decks.

↓Download this investor presentation to reel in big lenders

Step 6. Make informed decisions about your marketing strategies

This is when the rubber hits the road, and trust us, there is no smooth sailing after this! How will you deal in the market? How will you find sellers that work for your business? How will you convince them to partner with you? How will you find prospective buyers who will buy that one house or plot they will cherish throughout their life? How will you become a fixer-upper for them?

These are some important questions that need to be addressed in a real estate plan. So, bring it on is what you should be saying!

↓Download this marketing action PPT template to power up your brand

Step 7. Delegate, delegate, and delegate

“If you want to do a few small things right, do them yourself. If you want to do great things and make a big impact, learn to delegate.” – John C. Maxwell, American author

You are building a business, so delegation of responsibilities down the road is essential. In the beginning, you might be the horse, the carriage, and the driver - doing anything and everything. However, this time-intensive phase shouldn’t last long. By hiring A-players, appreciating them, and trusting them with the process, your business will grow faster than ever!

↓Build a quality team with this resourceful preset

Step 8. Plan your exit

Every plan includes a counter-attack policy… and an exit strategy if things go awry.

So it is always better to have a plan B ready if things go south. This is especially true for real estate businesses that fail more than any other industry.

Therefore, choose your investors and leasers wisely. And consider submitting a clause in your contracts that always gives you a way out (at least while starting).

↓Download this template to prepare a prudent exit strategy

Step 9. Brand and expand

Trust is the foundation of good business. Without trust, sellers won’t contact you and people won’t respond well to your offerings.

Thus, creating knee-jerks trust opens doorways to bigger and better opportunities. This can be accomplished by creating a memorable brand like Apple, Amazon, and others.

↓Download this business branding model template to gain traction

Step 10. Build and revisit

The last step involves creating a timeline for when you want everything to happen. It also involves completing your follow-up section. As a realtor, it might seem tempting to jump right in, but revisiting and checking from time to time is vital to your success.

Also, since the real estate plan is a living document and not set in stone, it is advisable to conduct monthly or weekly check-in sessions to see whether you are advancing towards your end goal or not.

↓Grab this planning timeline template to prioritize your efforts

PowerPoint Templates to Jumpstart your Real Estate Business

Selling, buying, and renting are major life events, sometimes dreams for a few. But real estate is a complicated industry and getting a hang of it can be tricky. Additionally, selling, purchasing, and buying have many hidden layers. Therefore, working in this sphere can bring in a lot of experiences, more negative than positive for a majority.

So what do you need to be a part of the positive circle?

Here are our 10 real estate templates featuring true diversity of designs!

These templates have a bounty of landscapes, urbanized environment, buildings, construction pictures, and a lot more – all leading you towards satisfied customers and a flourishing business. Let’s check them out!

Template 1

Use this real estate business plan PPT to set goals for your employees and help them achieve them. This also acts as a roadmap, a sure-shot way of having an edge over your competitors. In addition to this, it comes in an editable format, providing you full damage control access.

Download Real Estate Investment Business Plan PowerPoint Presentation

Template 2

Perhaps you are a new realtor or own a real estate business. In either case, you can use this real estate business plan to deliver in-depth information about your working and scheduled tasks. Lenders, mortgagers, and others can also deploy this bundle to rekindle their knowledge about real estate and expand it even further.

Download Real Estate Management And Development PowerPoint Presentation

Template 3

Here is a great design to rekindle your real estate knowledge and build a reliable business. It lists all the key pointers and aspects of study like real estate trends, market predictions, growth drivers, and others. All of this and many more give you a bird’s-eye view of the topic, something every professional cherishes.

Download Estate Management PowerPoint Presentation

Template 4

This is another great resource to help you grow and expand your real estate business. You can deploy it to give a detailed explanation and make your business grab eyeballs. All this and a lot more using editable content, detailed graphics, and professional illustrations. Therefore, grab it now!

Download Real Estate For Sale PowerPoint Presentation

Template 5

When it comes to leading an estate management project, this template is a perfect fit. You can use it to determine and present estimates of the minutest details of the property for initiating a better plan of action, with detailed analytical and statistical data (only if you prefer).

Download Real Estate Marketing Plan For Sellers PowerPoint Presentation

Template 6

Planning to assemble a team? Or bringing in new agents to improve your real estate business? Either way, this complete deck can help you design a real estate strategy plan that works for you and your ideas. For team leaders, this is a go-to template to present topics like real estate selling tactics, steps to selling property, property sales strategy, property selling techniques, pricing strategy, etc.

Download Real Estate Sales Strategy PowerPoint Presentation

Template 7

With this deck, you can tap into and present many fluctuations in the real estate market. In addition to this, use it to discuss and list logical solutions that can help your business in exercising its maximum potential.

Download Real Estate Detailed Analysis PowerPoint Presentation

Template 8

This template houses every detail of a good real estate business plan, be it goals, budget or demographics. It can, therefore, be used by any professional or even a novice realtor to become better at their craft.

Download Commercial Real Estate Property Management PowerPoint Presentation

Template 9

Whether you are an independent contractor or working with an agency, this template provides you with the right collateral to proceed. You can deploy it to advertise properties, create an action plan for your team, set goals, connect with clients… the list is never-ending. Therefore, download this complete deck now.

Download Customer Relationship Management In Real Estate Industry PowerPoint Presentation

Template 10

Here is a template that caters to the needs and expectations of a realtor and real estate agency in bringing the best out of them. It delves deeper into all the important aspects of a real estate business plan, such as trends, predictions, applications, etc. All of these 74 slides added in this template help carve out the most functional and lucrative plan. Therefore, grab it now!

Download Real Estate Industry In US PowerPoint Presentation

Add an Extra Punch with Document Reports

To make smart decisions about budgeting, marketing efforts, campaigns, growth strategies, and many more, you can’t rely on your gut feeling alone. A modeled approach is needed to validate your ideas and spur action. And if you are trying to sway your clients, a simple and elegant document report will do the trick for you!

Therefore, upscale your real estate business with these 10 document report templates. They exude quality, aesthetics, and professionalism, making them an overall package!