8 Essential Elements of an Enticing Angel Investor Pitch Deck

The way to get started is to quit talking and begin doing, said Walt Disney — A Renowned American Writer & Producer.

Who Are Angel Investors?

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Angel inventors are like “Angels,” they pledge to fund a startup idea, an SME in quest of widening its operations, or even a million-dollar business having prospects of exploring new markets.

But, Wait, Here Is the Twist: They do it for a slice of business ownership — as “Royalties & Equities.”

Angel investors are by and large from the corporate universe. However, they can also be lawyers, doctors, or even artists.

One thing is for sure, they all have massive bank balances to invest in profitable prospects.

These investors arrive at the scene after the early round of funding — which often comes from one’s life savings, family, and friends’ financial support.

The angel investor funding can be as low as $5,000 and as high as $200,000. Some angel investors join hands to form a syndicate and fund up to $1 million.

Before you get on with crafting a presentation for your potential angel investors, scroll down to determine whether they are the right fit for your business.

Advantages & Disadvantages of Using an Angel Investor to Fund Your Startup

Advantages:-

Angel investors are willing to take a risk to finance a startup or any new business/product idea.
Angel investor money is not like a bank loan to be repaid. Instead, they want an ownership stake.
They render invaluable knowledge based on their practical industry experience from funding several businesses.

Disadvantages:-

Angel investor money may have strings attached, so be careful.
It's daunting to find a suitable angel investor.

Angels Investors Vs. Venture Capitalists - A Quick Comparison

Angels Investors

Angel investors operate independently.
Angel investors invest somewhere between $25,000 and $100,000.
They are specialized in early-stage company funding.
Angel investors may or may not influence the company’s decision-making.

Venture Capitalists

Venture capitalists generally belong to a company or a firm.
The average investment of a venture capitalist is $7 million.
They seek well-established companies considering injecting more money into their marketing campaigns, setting up a new office, or widening their pool of talents.
VCs usually ask for a seat in the board of directors.

Next up Is the Billion-dollar Question, “How To Woo An Angel Investors To Fund your Idea?”

The answer is an engaging, credible, and concise Pitch Deck Presentation that effectively sells your vision and secures sufficient funds.

Let’s Scroll Down as We Talk About the Perfect Fundraising Proposal.

The Art of Drafting a Successful Angel Investor Pitch Deck

It's obvious you already know what angel investors are considering when evaluating a funding proposal.

A killer presentation that highlights a problem and proposes the solution, defines the market size along with potential competitors and shows the ability of the team to pull it off.

So, How to Cram up all Those Elements Into a Pitch Deck?

Here in this article, we discuss in detail the EIGHT fundamental elements to include in your angel investor presentation.

8 Essential Elements of a Winning Angel Investor Pitch Deck

Element 1: Team Introduction

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On your angel investor pitch deck, get the team slide right. It makes your first and last impression with your potential investors.

A team slide comprises names of people involved in the company's administration — the Founder, Co-Founders, and VPS.

Have their professional pics and a few bullet points providing a synopsis of their career achievements.

Angel investors want to see diversity in your team to present a range of perspectives to problem-solving, which is integral to a productive business.

A gender-diverse team also gets noticed by investors.

Your Team Slide Should Include:-

Names and Clear Title of Each Member.
Don't Forget the Photos
A Short Bio, Preferably as Bullet Points.

One of the most prevalent mistakes many CEOs and senior managers make when drafting the pitch deck is adding the "Team Slide" merely as a box to tick in the checklist.

Instead, it is a robust way to humanize your pitch and let your angel investors know they can count on your team. So, it is prudent to invest a little more effort to stand out.

Download This Angle Investor Presentation

Element 2: The Market Possibilities

Angel investors care about the market possibilities, and they consider it a criterion to figure out whether their investment will be rewarding.

The market possibilities slide should be straightforward to understand. Let's take an assumption; you are a clothing brand. Now, what will be your market possibilities? The possibilities could be Direct End Users, Brand Stores, and Delivery Partners, as shown in the slide template.

The slide also exhibits all three market possibilities linked to the dedicated inventory setup. All this shows that the company has a coherent plan to go about selling and eventually driving revenue.

Download This Angle Investor Presentation

Element 3: Company Traction Summary

Traction summary is qualitative evidence that the company is thriving, and the various associated measurable parameters are showing the same.

In simple words, What Has the Company Achieved So Far — How Many Customers It Has Gained? What Is the Gross Profit? and More.

For example, in the previous explanation of market possibilities, we assume your company to be a clothing brand, and we stick to it.

To draw the attention of your prospective angel investors, give them valid proof that your retail e-commerce website is booming through a well-structured summary traction slide.

A classic line graph illustrates that the key parameters such as Transactional Volume (volume of e-commerce transactions), Customer Expenses (how many customers are spending), and Gross Profit (profit a company makes after deducting the costs associated with making/selling the products) all are heading in the right direction of growth.

On the right side of the line graph, there is a section to highlight the key pointers. All these suggest that your retail e-commerce website is scaling new highs. For instance, the "Total number of visitors to the Website is 120,000," "Repeat Customers per Month is 1,060," "Ranking in the Market Is Sixth.”

Download This Angle Investor Presentation

Element 4: Digital Strategy to Boost Sales

Inspiration is the most important part of our digital strategy. said Paull Young — Leading the Nonprofit Partnerships team at Facebook.

How you present your digital marketing strategy through a slide in your pitch deck makes all the difference between getting funded or wrestling to survive without monetary aid.

Since a significant chunk of funding would be injected into marketing your products with no solid digital strategy, Would Any Investor Trust You?

To convince your potential investors that their investment would be worth it, Explain Your Digital Strategy.

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You can do much to win over your potential angel investors. For example, your company is developing a dedicated eCommerce App to allow your customers to order with a few clicks anytime and anywhere.

The website's design will be SEO-optimized to gain better visibility over the various search engines to increase organic traffic and sales.

You have a catalog retargeting plan to drive sales from users who visited specific products of your eCommerce retail store or added products to the cart and left without purchasing — It is just a glimpse.

Download This Angle Investor Presentation

Element 5: Company’s Reach

Being a clothing brand, the best way to prove your reach is through an easy-to-understand product delivery scale slide.

Include a graph for the number of PIN codes in the US where you offer "Same Day Delivery," "PIN Codes for Next Day Delivery," and finally "Two Day Delivery."

The graph is easy to interpret, and having a side text column for key statistics that your investors may want to know would serve as a cherry on a cake.

The statistics include Pincodes Serviable, Delivery partners, and Fastest Delivery Time.

Download This Angle Investor Presentation

Element 6: What You Are Doing to Survive & Thrive in the Market

Another critical element that makes or breaks your pitch deck is putting forth what your company is doing to survive these challenging times.

As a clothing brand, have a slide to show your company is developing a feature-enriched, user-friendly eCommerce App.

Even though the internet is flooded with thousands of eCommerce retail websites, many do not have a dedicated app where you hold the edge.

In the slide further, mention the features of the proposed App— such as Gravity View, Universal Size Guide, and More — to make it even more interesting.

Download This Angle Investor Presentation

Element 7: Company’s Growth Targets

The company growth target slide shows the targets your company has accomplished within a specified period.

Include statistics to validate the company and its current success. Like, your retail e-commerce website has added Ten Million New Digital Guests in the First Half of 2020. The Sales Have Increased by 25.4%, Digital Sales by 245%, and Store Sales by 10.8%. Same-day Delivery Service Grew by 365%.

These highlights will make your prospective investors understand your market potential.

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Element 8: Company’s Future Growth Plans

Everyone wants to live on top of the mountain, but all the happiness and growth occurs while you're climbing it, said Andy Rooney — An American radio and television writer.

Most angel investors would want to know your company’s growth plans before they contemplate financing your business.

Although many businesses are tempted to use company growth plans exclusively for this purpose, these plans can also set the course of a company over its lifespan.

Have a dedicated slide in your angel investor pitch deck to share your long-term growth plans with your investors, like the Global Expansion of Your Business.

Download This Angle Investor Presentation

In The End

Now that you have a well-researched and graphically designed investor deck, what to do next? It’s time to figure out what kind of angel investors may be suitable for your business.

Among the key things to research, get an idea of your potential investors’ areas of interest and existing portfolio.

You can also pay attention to the scuttlebutt about how they are as people and their collaboration with the founders.

Want to share your experience working with an angel investor? Put forth your opinion in the comment section below — our readers would love to hear your experience!

PS: If you are in a race against time to prepare a pitch deck presentation before you meet your prospective angel investors, then download this slide deck template, 100% Editable and Compatible With Google Slides.

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