Positioning matrix is used in the view and analysis of a firm’s competitive landscape with strategic applications for businesses. As part of building the matrix, products or services are mapped to characteristics such as price, quality, or target market, to identify gaps, differentiation, customer dimension and overall perception among consumers...

The nature of social media has transformed the way brands communicate, with enabling real-time engagement and interaction the focus.   Against this backdrop, a social media strategy plan, which is a detailed checklist on how the brand intends to use social media to deliver its marketing goals gains importance. Some...

Communication is important everywhere, and it matters even more especially for a software project with multiple players involved in framing the ideal solution to user woes. One very integrated component of the agile framework of software development is a good communication plan for enabling responsiveness in fast-changing business contexts. Agile...

The key to a successful business is refining the quality of products and services on offer. Improvement should always start with business process improvement, which aims at improving the efficiency and effectiveness of operations.    The first step in this direction is, typically, a force field analysis, which is a...

A common business issue is linking resources to activities and then ensuring that you can track its performance well. If resources cannot be tracked, management can be blindsided into allocation mistakes of crucial assets.   The key to avoiding such mistakes is to ensure that resource tracking is an activity...

Most businesses would be willing to invest a significant amount in creating a systematic approach to their next project management program. A project quality plan plays an indispensable role in the day-to-day running of business activities meant for your stakeholders, employees, and management. A quality management plan helps create benchmarks...

Software security is an important consideration for an organization, as it is key to preventing data loss resulting from hacker attacks or phishers, such losses affect a company’s reputation and cause significant financial losses. Therefore, organizations need systems that always identify vulnerabilities in software and, in turn, offer ways to...

Quarterly meetings ensure business development with their review of business performance and setting objectives for subsequent months. In these meetings, company goals are discussed in the context of Key Performance Indicators (KPIs) to ensure all employees or staff members understand the significance of these targets.    Holding a productive discussion...

Imagine a creative way of promoting your products and services. Advertising the products of the business in such a way that gets the attention of your audience is one of the most essential elements for any business organization. Organizations intend to have a devoted, loyal, and increasing audience to build...

Human Resources (HR) is a critical department in a business, and therefore, it is of utmost importance to manage it wisely. Knowing whether the department is being managed well requires the use of HR Metrics.     HR Metrics is a set of numbers give business owners a basic understanding of...