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2007: Sephora launched its first loyalty program known as “The Beauty Insider”. In this program, the brand provided exclusive services to its loyal and beauty-obsessed customers, allowing it to carve a niche for itself.    2009: The program extended and Sephora added another feather to its cap with “Very Important Beauty Insider”. This offer was […]

ATTENTION SPAN — it’s diminishing every second. And FOCUS — it’s a lost art. Thanks to the unlimited scrolling and updating on social media feeds, the average human attention span is only 8 seconds; less than that of a goldfish!     via GIPHY   Despite that, we human beings are capable of multitasking owing […]

We are witnessing an era where most of the leading organizations are or are in the process of becoming “learning organizations.” Forbes Insights Survey strongly suggests this is a result of accelerated business intelligence and the ability to respond to change.    Therefore, learning organizations can’t be driven by gut feelings alone. Instead “data democracy” […]

The Summer Olympics in 1928 marked the successful upward trajectory of Puma when gold medalist Jesse Owens wore their signature spikes and shook everybody with his performance. It has been a winning battle since then for Puma to provide athletes with quality shoes and exclusive gear.    However, this growth accelerated in 2011, when Puma […]

"Technology is best when it brings people together."  - Matt Mullenweg   In the vast landscape of technological advancements, few phenomena have captured our imagination and transformed the way we interact with the world as profoundly as the Internet of Things (IoT). With its ability to connect and integrate everyday objects, systems, and devices, the […]

Leonardo da Vinci, a master of arts, sciences, and everything in between, is often referred to as a "Renaissance man." Why? Because of his multifaceted career that exceeds the domains of painting alone. While the polymath is well known for Mona Lisa, his scientific sketches have exceeded time and space, honoring his eclectic interests and […]

How does a second-tier participant fare when up against the richest and most influential brand in the world? Take a cue from Sprint Nextel's fourth-quarter results, where the big dog - Apple - gets its chunk of profits in one shot, while the little guy (acquired by the tech giant) reaps the fruits several years […]

If you are looking for a crystal ball to predict the future of your enterprise, there are few powerful tools as accurate as sales forecasting.    Yes. Although it may not seem as fun as visiting a real witch or wizard to get future updates, sales forecasting has its own perks for business. Because we […]

Taco Bell hat einen garantierten Lieblingsplatz in den Köpfen von Vermarktern und Verbrauchern. Die Marke machte mit ihrer neu erfundenen Persönlichkeit Fortschritte in der Branche. Vertrauen Sie mir, von da an wird es noch besser: Food-Kampagnen, Events, Verpackungen, philanthropische Bemühungen, was auch immer, und sie haben alles genagelt und zum Ruhm einer ausgewachsenen Lifestyle-Marke aufgestiegen.  […]

Approximately 678,000 Americans die annually due to nutrition or obesity-related diseases, such as heart disease, cancer, and type 2 diabetes. Over the last 30 years, the obesity rates have doubled in adults, tripled in children, and quadrupled in adolescents.   A healthy and balanced diet is, therefore, much more than just filling up the stomach. […]