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Are you also one of those who think CRM is just for the customers? Then let us burst your bubble. “Customer relationship management is only for the customers” is a myth. CRM brings many more benefits to the table such as optimizing marketing strategies, improving upselling efforts, enhancing customer relationships, and more.   Let us […]

Let’s get people talking. Give them something that raises their eyebrows - an insider tip or something funny that cracks them up. No wonder, that information is going to be all over the place.   That’s exactly what you want with your brand or a product. A buzz about your product in the market. You […]

Mark has his wishlist ready. He wants to go skiing, learn Spanish, go for wine-tasting, have six pack abs, and build his own business empire.   Sounds wonderful but does not sound like a plan.   Why?   Because his goals are vague. It’s like you are moving aimlessly without any direction.   Same goes […]

Most marketers consider their job done once the sale is made from a single customer. No, that’s when you need to measure a customer lifetime value to know the total revenue a business can expect from a single customer account. The longer a customer continues to purchase from a company, the better and greater their […]

It is interesting to see how brands are interacting with their customers nowadays. Take the example of clothing brands. They are giving their customers a chance to be featured on their social media profiles. How? By asking them to use their brand and post their pictures with given specific hashtags. This is an an interesting […]

Mostly, people are recruited from job search websites. Some are through school networking sites. Few of us went through consultants. And there are also people who find and read detailed job descriptions to make sure that their work experiences meet all listed requirements and submit a detailed long job application with a cover letter.   […]

Now is the time when people get their information with just a touch. Take a metro and see people scrolling down the news app. Go to a café and people are swiping through Instagram stories. Share a cab ride and your co passenger is watching YouTube videos. Hang out with your friends and there would […]

Easter is around the corner. Have you painted the eggs yet? Did you shop for jelly beans and marshmallow candies? Bought new costumes for the kids? What about the chocolate bunnies? So much to do in so little time.   Apart from shopping candies and clothes, have you thought of fun and interesting ways to […]

Outline an extensive strategic planning framework that showcases clear goals and objectives to the employees. Having a strategic planning framework is as important as budget-oriented planning or forecast- based planning. Business strategic planning lays down targets, assesses both internal and external situation, develops a strategy, executes the strategy, analyzes the progress, monitors and measures the […]

Create a learning roadmap for your employees to help them understand their roles and responsibilities in regards with company’s objectives. Learning roadmap gives a clear picture to the employees about their respective goals, steps, action plans, timelines, milestones, etc. One can also monitor the performance of the employees with learning roadmap.   It increases employee […]