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"In today’s modern world, people are either asleep or connected." If this quote by Janice Reinold of Rosetta Marketing is any indication, it won't come as surprise why most of us stay glued to our mobile devices like phones and tablets 24 hours a day. And the reason is simple; these devices are user-friendly. A […]

Courtesy to the COVID-19 pandemic,  there has been an exponential jump in people’s screen time and internet usage. Consequently, this has also marked a significant shift in the way people do business and engage with various brands. People are heavily dependent on searching for answers to their queries on the internet. Search engines, therefore, have […]

From the time when companies used to send their product catalogs and business news by post to their subscribers, to the internet savvy days of social media and emails, newsletters have been the most favorite marketing tool. Newsletters, both print and digital, play a huge role in brand marketing. With the evolution of technology, the […]

A good client base, increased revenue, and an efficient workforce are the pillars of any successful and growing business. But there is a silent killer that hampers a company’s potential. Not being client-centric is the biggest threat to any business, and not taking enough care of the existing customer is like starting the corporate race […]

Agile! Probably the most used terminology of the business world. And the reason is pretty evident. According to a survey, 98% of the companies have benefited from the agile framework in terms of efficient project management and increased ROI.    There is a paradigm shift in business nowadays. Faster time to market; ‘Fail, Forward, Fast’ […]

Can you visualize where your business currently is and where it should be? Tricky, isn’t it?    While the business objective can be summed up into just a few sentences, the visualization of the step-wise process and nitty-gritty details of the specific workflow to reach the outcome is super complex. Business analysts can imagine how […]

Want to create a happier workplace? Fair employee compensation may be the answer you are looking for.   Today’s employees are smarter when it comes to choosing their workplace. They are primarily concerned with hiring, morale, pay, benefits, and firing. Besides a flat pay rate, they weigh other options that a job offers before settling […]

Who doesn’t like to be appreciated for their hard work? Well, everyone does.    Ever thought about why the top talented employees leave the company despite the fancy perks? The possible answer could be a lack of employee appreciation.    It is human nature to like the feeling of being valued for who they are […]

The significance of technological advancement in businesses and industries of all sizes is pretty evident nowadays. The tech breakthroughs of the past few years have entirely transformed the way businesses function. Staying updated with the latest technology is a must not just to stay relevant but to beat the cut-throat competition in the fast-evolving corporate […]

Since the 1940s, lean manufacturing has been a huge rage in the business world. Several industries have implemented lean manufacturing to stay afloat in the competitive global market, which demands constant evolution and enhancement. Lean methodology is quite beneficial for business due to the core values and positive impact on its overall development. In this […]