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It is hard to find someone who doesn't know about the tech giant with the half-eaten fruit logo. For sure, a picture that comes into your mind while reading about the insignia of half-eaten fruit is 'Apple.'
But how did their products become so popular? How did they build such a strong brand image?
Let's find the answers by looking at a few crucial moments of Apple's branding journey.
1976 (The beginning of Apple): Apple started with the basic and open computers popularly known as Apple I. At that time marketing strategies were used to convince people on the basis of technical features, which Apple used very intelligently to grow itself.
1980: After the failure of initial marketing campaigns, Apple launched monomyths like '1984'. It showed how Anya major (personified macintosh) will help get freedom and superiority and break social conformity. This commercial explained how revolutionary the new technology of Apple was and how people can benefit from it.
1997- 2002: Apple made campaigns to connect the people with stories and deliver a strong message of core values — innovation and simplicity. It launched its game-changing campaign that used 'think different' as its tagline. The tagline can now be seen on the back of Apple products that are full of optimism.
2002-2022: ‘Think different’ ad campaign worked as a guide for further ad developments. Later on, slogans like "The future is here" "Wildly innovative" and "More to love, less to pay" becomes public. Nowadays, Apple is using ‘Think Different — But Not Too Different’ as its tagline.
To develop a brand like Apple, you need a framework for your branding strategy. And to craft a long-term branding strategy, you need to understand its building blocks. So let us explore those first.
9 Key Elements of Brand Strategy Framework
For developing a brand strategy, you need to define the following nine elements:
- Brand purpose: Finding a purpose for your brand is the most important part of the brand strategy framework. It defines why you are in this business.
- Brand vision: It will navigate your brand in the right direction and help in long-term decision-making. Be bold with your vision to motivate your team, and keep it realistic as well.
- Brand values: These are the driving forces and the core of your brand. Values will determine your place in the market that will reflect in your decisions.
- Target audience(TA): This is the beginning of the brand positioning. You need to decide and understand the ideal audience, demographics, behavioral patterns, emotions, decision-making, etc.
- Market analysis: Analyze the market to find gaps. Also, knowing your competitors' strength and weakness are necessary. Develop unique and remarkable products to stand out.
- Awareness: Find the ways to spread awareness about your brand. Select channels and plan strategies or campaigns for each channel based on your target audience(TA). Don't forget to allocate a budget for each campaign or channel.
- Brand personality: "Humanize" your brand by giving it a personality. It will help the audience to connect easily with your brand and build a long-term relationship.
- Brand voice: A brand without a voice is similar to a person without a say. Therefore, decide on a tone of voice (formal, friendly, innovative, and more) as per your TA and brand personality. Also, keep it consistent across every channel.
- Brand tagline: Give a tagline to your brand which suits its personality. It should be such that your brand's picture comes to their mind whenever the audience hears it or vice versa. Like how James bond says, "martini, shaken not stirred."
After learning about the basic elements of a brand strategy, let us try to configure a framework with help of these pre-designed templates.
Template 1: Brand Strategy PowerPoint Presentation Slide
Introducing a brand strategy can be daunting, but with this PowerPoint layout, it's easy! This graphic can be used to introduce various strategy frameworks, worksheets, charts, and options efficiently. With this PPT theme, you'll have everything you need to make a great impression and start building new strategies. Download it now!
Template 2: Branding Strategies Proposal PowerPoint Presentation Slide
Use this deck to build a solid framework for your client's branding strategy. This PPT design can help you develop a proposal for the branding strategy that perfectly aligns with your client's goals. Plus, the cost estimation in this PowerPoint preset will keep your potential clients assured about the money spent. Get it now!
Template 3: Brand Development Strategies PowerPoint Presentation Slide
Make your brand development strategies presentation stand out with this creative PPT bundle. Present your point effectively and engage your audience with eye-catching graphics and the modern design of this deck. With clear and concise slides on key topics, such as competitive analysis, the need for the new products, and strategic positioning, you'll be ready to take your brand to the next level. Grab this now!
Template 4: Brand Positioning PowerPoint Presentation Slide
Utilize this template to highlight the most powerful attributes of your brand. This complete deck contains templates such as positioning strategy, brand positioning framework, brand worksheet, statement and model, product communication, repositioning, and more. Download it now!
Template 5: How to Create Brand Strategy PPT Template
Present the answer to the question “how to create a brand strategy?” with this professionally designed template. It covers all the important concepts and has relevant slides to cater to your business needs. Grab this now!
Template 6: Effective Brand Building Strategy PPT Template
Employ this template to draft the brand framework in 3 phases. The first phase highlights the business performance. The second phase displays the information about competitive landscape analysis and the third phase consists of establishing goals and selecting a brand development strategy to achieve them. This template can also be used to address the product attributes, pricing strategy, and communication plan. Get access now!
Template 7: Brand Communication PowerPoint Slide
You can create an actionable brand development plan with this well-structured PPT deck. This design illustrates the parameters that should be covered while developing a branding strategy. Besides, you can modify the text, color scheme, and shapes. So download it now!
Template 8: Brand Strategy Key Reputation Marketing PPT Template
Deploy this enlivening template to illustrate your brand development strategy in a succinct manner. Pick the design and add the crux of your growth strategy. Besides, this graphic has an impressive layout to grab your audience's attention quickly. Therefore, download it without further ado!
Template 9: Brand Strategy Framework PPT Template
This template will help you showcase the crucial elements of your brand strategy framework. You can use it to share the tips and tricks of each step in a striking manner. Besides, this template is fully customizable. Grab it now!
Template 10: Branding Strategy Framework PowerPoint Slide
Utilize this template to set awareness goals for your branding strategy. You can present various tactics to achieve these goals with this stunning PPT design. Besides, you can edit the pre-written text in it easily. Therefore, download it now!
Template 11: Brand Strategy Worksheet Presentation Slide
Create a strategy worksheet that shows how competitors are impacting your brand. The best part about this PPT design is that you can make strategic decisions by displaying data from different metrics using it. These include industry analysis, competitor analysis, marketing strategy comparisons, core brand messages, etc.
Template 12: Roadmap Building Effective Brand Strategy PPT Slide
The roadmap is a way to see your chronological achievements in a succinct manner. You can compare different years' data and improvements easily with this template. You can also present a long-term branding strategy for upcoming years with it. So grab this now!
Template 13: Brand Strategy Roadmap PPT Template
Deploy this template to share details of every significant turn in the brand strategy roadmap. Present your end goal as the destination of this roadmap journey. You can use this template to mention the budget of the plan. Get it now!
Template 14: Brand Strategy Framework PowerPoint Slide
Incorporate this template into your next brand strategy framework presentation to enthrall the audience. Show the spectators how each step contributes to the next step of the development plan. This template will help you share research, design, touchpoints, assets, and more. So grab it now!
Template 15: Financial Building Effective Brand Strategy PPT Template
You can use this template to help the management team understand the financial requirements of a brand strategy framework. It can help you compare budget plans against their periodic achievements in a graphical representation. Besides, this template is fully customizable. Grab it now!
Template 16: Selecting Brand Development Strategy PowerPoint Slide
Compare various brand strategies and decide which one you should prioritize with this template. It has pre-made text boxes for a strategy like a line extension, brand extension, new brands, and multi-brands. Utilize this slide to discuss whether you want to start with a new or existing business with this template. Check it out now!
Template 17: Five Yearly Brand Strategy Roadmap PPT Template
Design a five-year-long brand development strategy roadmap with the help of this template. Divide the year time for key activities in a brand-making process like marketing, brand building, design work, and more. Besides, you can assign a different color for each year and step included in the brand strategy. Download it now!
Template 18: Positioning Brand Strategy PowerPoint Slide
Craft a strategy to replace your competitors in a new market with this template. Help your teams understand what actions you need to take to clearly position your brand in the market. Share the key messages and touchpoints you want to cover with this PPT design. So get it now!
Template 19: Aligning Business and Brand Strategy PowerPoint Template
Deploy this template to align your business and brand strategy. Compare internal and external factors like partner vs. sales, marketing vs. customer, growth vs. distributors, and more with this template. Besides, you can change color schemes, edit text, and more in this template. So grab it now!
Template 20: Brand Strategy Chart PowerPoint Template
You can use this expert-designed template to compare the positions of competitors and your brand in the market. Edit the text to assign the desired attributes of comparison—like quality and value proposition. Moreover, you can also change the colors and theme of it. Download it now!
The epilogue
Every day at least 10 new businesses are getting introduced to the market. It means on average there are 5 brands for a consumer to remember. Therefore, you need a simple yet effective brand development strategy and a framework in order to get yourself noticed.
Our templates are an ideal pick for any industry and brand for this purpose. These templates can help you from beginning to end at any position in your brand development journey.
So get going by downloading them now!
P.S: If you are looking for something to manage your business brand daily, don’t miss this brand management guide replete with 50+ templates.
Download the free Brand strategy framework PDF.
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