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The roots of the word 'cohort' can be traced back to the old french word 'cohorte,' meaning supporters, or to the Latin word 'cohors,' which means circle or crowd. In history, this term was used for a long time to denote a standard tactical unit — cohortes urbane of the Roman military. And in medical sciences, cohort studies are one of the proven epidemiological investigation techniques.
Apart from this cohort analysis is being conducted in various other fields. Let us look into its modern and industrial use and try to understand it in a bit more detail!
But first…
What is cohort analysis?
Cohort analysis is a part of behavioral science that is used to break the big data into different sets on the basis of a common characteristic. These sets or groups of data are known as a cohort. It is the most basic customer segmentation tool and, therefore, it is widely utilized by organizations nowadays. For example, if you are running a product-based site, you can divide the logged-in user (for a period) into those who downloaded the products and those who didn't.
To conduct cohort analysis, you need to understand its basic structure. So let’s go through its basic stages
1. Finding the problem: You need to define the problem (in the general form) for which you start the analysis. It can be anything from low traffic on the site, a decline in the number of downloads, fewer in-app purchases, etc. This is the 'what' part of the analysis.
2. Hypotheses and identification: This is the 'why' part of the theory. You need to come up with possible reasons for 'why this is happening'. Like lag in application or website, non-user-friendly interface, or it may be some general event like Thanos snapping his finger and half of Terra's population vanished.
3. Cohort formation: On the basis of the hypothesis, you need to make cohorts. Like users before the interface change and users after the interface change, users at a low lag time and a high lag time.
4. Conduct analysis: As you form a cohort with one or multiple characteristics now you can use data visualization to compare these groups and their behaviors.
Oh, don’t forget the results of the analysis….
Understanding user behavior and, based on that, finding solutions for the problem statement is the end goal of cohort analysis. If analysis supports the hypothesis, so you obviously know the reason and solution to the problem. If not, then you need to conduct the analysis again with different hypotheses or cohorts.
Now that you understand the basic structure try to conduct one for your organization with the use of our pre-designed custom-made cohort analysis templates. Grab them now and get started!
Template 1: Cohort Marketing Behavioral Characteristics PPT Template
This deck can help you conduct a smooth cohort analysis on the basis of behavioral characteristics. It includes templates like marketing, ideal cohort profile characteristics, segmentation analysis, and more. Besides, this is easy to customize and present. So grab it now!
Template 2: Customer Churn Cohort Analysis PowerPoint Slide
Use this template to analyze the churn rate by making periodic cohorts. It can also help you to assign the customer lifetime value and product life. Besides, this template is compatible with data management software like MS Excel. Download it now!
Template 3: Cohort Audience PowerPoint Presentation Slide
Highlight the characteristics of each cohort using this template. You can assign each cohort a different color and present the information in an eye-catching manner. It can also help you show the team which cohort is essential and how to navigate your marketing campaigns. So hurry and grab it now!
Template 4: Cohort Providing Review for Products PPT Slide
Deploy this template to share the product reviews of various cohorts with the team. You can also use this template to share why a group of people give these reviews and how they will affect the business. Download it now!
Template 5: Cohort User Segmentation Analysis PPT Template
Employ this template to segment the user into cohorts of comparable characteristics. You can use this template to mark the characteristics of each group. Besides, this template is entirely customizable. You can change color, theme, text, and more to do with this template. So without ado, grab it now!
Template 6: Cohort Consumer Approval PowerPoint Template
This template can be used to share the ideal cohort group, which is highly beneficial for your products and services. Use this to share relevant cohorts' traits, that can be worked upon and converted to the ideal one. It is a perfect fit for any professional presentation on cohort analysis. So do hurry and download it now!
Template 7: Advertising and Marketing to Attract Cohort
Deploy this template to present different attraction marketing strategies for different cohort groups. You can use the text space given in it to explain the marketing strategy and group traits. Besides, this template has high-quality infographics, so you can use it to present anywhere without any worry. Download it now!
Template 8: Growing Annual Revenue Cohorts PPT Template
If you are the sales and revenue manager of a digital e-commerce platform and looking for something to present the revenue you are getting from each category and its merchants, then this template is for you. You can also share the revenue figures in an easy-to-understand and compare manner using this template. Get it now!
Template 9: Cohort Behavioral Characteristics PowerPoint Template
This template is an ideal choice for highlighting the traits of the consumer in a cohort analysis. You can also use it to share how a particular cohort affects your marketing, products, revenue, and many other factors. Besides, this template is easy to edit and easier to present. Download it now!
Template 10: Cohort Marketing Behavioral Characteristics PPT Template
You can use this template to share the changing behavior of cohorts with market changes. With the help of this template, you can present the annual changes in cohort groups and your organization's growth. Besides, it can help you share insights into user behavior and its effects on the long run of organizations. Download it now!
The Coda
Cohort analysis can help you learn how user behavior affects the business. It will help navigate your market campaigns and upgrade the products and services to increase user engagement. Ultimately, you can optimize the marketing funnel and activities with the help of the results that you obtain from cohort analysis.
And to make this process easy, explore our pre-designed templates. Besides, these are easy to edit and compatible with famous PowerPoint presentation software.
If you want to get a tailored deck, contact our presentation design service agency here. Now, grab these templates and get started now!
P.S: If you want to know how to segment and capture the market, don’t miss our guide on market segmentation with the best templates included.
Download the free Cohort Analysis PDF.
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