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There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time. that's true of all types of consumer electronics. — Trip Hawkins, the founder of Electronic Arts.
The consumer electronics realm is broad-ranging. It spans from smart gadgets — such as smartphones bridging geographical borders — to home appliances — such as dishwashers making our lives convenient.
Let's have a quick stat
Statista — An international organization specializing in market data analysis — revealed that people are forecasted to spend $2,06 trillion US dollars by 2023 on electronic products.
Consumer Electronics Makers Face Stiff Competition
Being a multi-billion dollar industry, CE or consumer electronics are progressively growing with technology advancements. There are dominant South Asian and US players in the market, adding new revolutionary products to align with the evolving lifestyles, especially during the ongoing COVID-19 pandemic.
Running a consumer electronics firm is one heck of a challenge. You have to invest tremendous amounts of dollars in the R&D department and promote your products in a manner that reaches the masses.
From the above, we learn that the consumer electronics segment is fiercely competitive. Thus, the company needs to draw a steady flow of funds to sustain itself in the market.
Creating An Impressive Pitch Deck Is the Key to Acquiring Funds
A pitch deck is an indispensable sales collateral to drive funds for your next project. It presents prospective angel investors and VCs with a synopsis of your consumer electronics company, products, services, and growth traction.
It doesn’t matter if you’re planning to upgrade a top-selling gadget or dive into a new vertical of consumer electronics. Justify your big idea to the investors with a compelling elevator deck.
What to Incorporate in Your Pitch Deck?
While every business is unique, we at SlideTeam have crafted a well-devised format that works for consumer electronics companies. The pitch deck has the uncanny capability of generating interest and eventually funds from prospective investors.
Read on as We Have Rounded up the Eleven Most Essential Slides to Include in Your Investor Deck.
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Slide 1: Details About the Consumer Electronics Firm
The slide aims to graphically introduce your consumer electronic firm with real numbers rather than the conventional long business description. Include information such as:
- When was the firm founded?
- What is the estimated annual revenue?
- Firm stores across the globe?
- The number of employees?
All these details serve as a subtle way to distinguish your brand.
Download This Consumer Electronics Pitch Deck
Slide 2: Addressing Concerns Limiting User Experience
A problem well stated is a problem half solved. — Charles Kettering, an American inventor.
User experience is pivotal — as it meets the user’s needs. It intends to deliver a positive experience to strengthen customer retention. User experience can make or break your company.
The slide underlines the pain points in consumer electronics that restrict user experience. These may include difficulty in operating, poor user interface, and high product cost.
Download This Consumer Electronics Pitch Deck
Slide 3: Solutions to Handle Existing Concerns
Every slide in an investor pitch deck matters. And, this is even truer, as pitch decks these days have become concise.
How to Get Your Solution Slide Right When Pitching to Your Investors?
Whether you are in the pre-seed phase or innovating something big, the solution slide is an essential constituent of your fundraising efforts.
If your solutions to the existing market problems are not attractive & solid, you won’t get far with fundraising/customers.
For example, in the slide, we mention ABC Co. introduces a robust, user-friendly, cloud-based product for the mass market.
You can use this slide template to plan an engaging solution slide that is worth millions of dollars.
Download This Consumer Electronics Pitch Deck
Slide 4: Salient Features of the Product
You can incorporate this slide to shed light on the critical features of a product that your consumer electronics firm designed & developed.
You can add the snapshot of the product on the left side and all the features on the right.
Make the feature slide intriguing by listing features in a listicle manner with an icon — symbolizing the gist of the feature.
The features go a long way in illustrating that your manufactured product is viable & competitive in the market.
Download This Consumer Electronics Pitch Deck
Slide 5: Profitable Business Model
Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model. — Steve Blank, an American entrepreneur.
Crafting a business model slide in an elevator deck is daunting, especially if you haven’t done it before.
Keep in mind that the elementary goal of your business model is to summarize your consumer electronics firm’s functions and business strategy.
After reading this slide, your audience should have a rational idea of how your firm will generate revenue, costs incurred, and what resources you have.
Divide your business model into nine segments.
The first one is the Key Resources of your firm, and the second is the Value Creation. Then come Customer Channel, Key Activities, Value Proposition, Customer Relationship, Customer Segment, Cost Structure, and Revenue.
Ensure that the information you put in your business slide for each of these segments must be brief.
Download This Consumer Electronics Pitch Deck
Slide 6: Value Proposition
Consistent alignment of capabilities and internal processes with the customer value proposition is the core of any strategy execution. — Author: Robert S. Kaplan
The value proposition slide on a pitch deck shows what value your consumer electronics firm’s products bring to the customers.
It should answer the following questions:-
“What Benefits Do Your Products Offer”
“Why People Choose Your Products Over Your Market Rivals.”
If you haven’t identified your product benefits, sit down with your teams to figure out what your product offers.
Prioritize the benefits from the most important to the least.
Use one or two most prominent benefits to churn out a convincing statement that outlines your products as superior and why your potential customers must buy them.
Download This Consumer Electronics Pitch Deck
Slide 7: Competitive Advantage
The competitive advantage can make or break an investor deal, and it depends on how you present it.
This slide tells your investors more about your consumer electronics firm rather than the competition.
Presenting the competitive advantage in terms of features of your consumer electronics firm those others your rivals don’t have” is powerful. Explain in a broad term as an organization, but product-wise.
For example, strong third-party software & accessory ecosystem, positive corporate reputation, and innovation of new products/services.
Also, don’t forget to put forth the names of your top-three market rivals, because your investors will surely do. And, if you do in the first place in the competitive advantage slide, they may trust you to be superior in the market.
To make the slide more interactive, add snaps of your three competitors.
Download This Consumer Electronics Pitch Deck
Slide 8: Sales and Distribution Channels
A sales and distribution channel lay out a chain of intermediaries/businesses through which your buyer makes a product purchase.
Distribution channels include online sales, retail partners, marketing & advertising.
In a direct distribution channel, the company sells the products directly to the customers.
Indirect channels involve intermediaries, such as retailers or partners, before the product lands in the hands of your end-users.
Hence, through this slide, explain to investors your strategy to reach out to target customers.
Download This Consumer Electronics Pitch Deck
Slide 9: Market Growth Potential
One of the crucial decision factors VCs and angel investors mull over when putting capital into a consumer electronics firm is the market's growth potential. It could be a fine line between a deal and a no-deal.
Therefore, you can not underestimate the importance of this slide in your pursuit of raising funds.
How do you present market size well so that the odds of getting funded considerably increase? The answer is statistics because numbers often stay in an investor’s mind and not lengthy details. The first stat could be the CAGR of the consumer electronics market, which is a whopping 7% presently.
Create a bar graph to show how the consumer electronics market has mushroomed in recent years and the demand for different products such as laptops, smartphones, HDD, and desktops.
A pie graph with the consumer electronics market share across different geographies is something you should add to the slide.
In a nutshell, present the metrics as facts and move on, rather than giving a long lecture on the market growth potential.
Download This Consumer Electronics Pitch Deck
Slide 10: Clients Associated
Introduce the key clients of your consumer electronics firm to illustrate your team is worth the investment dollars.
Mention the name of the clients along with designation and a brief that summarizes their business.
Keep in mind all the information you add in this slide has to be short because the aim of a pitch deck is to drive the attention of the investors, not to tell the life stories of your clients.
A professional picture of each client would look impressive on this slide.
Download This Consumer Electronics Pitch Deck
Slide 11: Board of Directors
A company's Board of Directors represents the shareholders who supervise the company. As a result, the Board of Directors is of great importance to your potential investors.
The structure of the company's Board of Directors provides a better understanding of the company. To make this slide human-centric, include professional pictures of your Board of Directors.
Download This Consumer Electronics Pitch Deck
Let’s Wrap Up
Other slides you may include in your pitch deck could be consumer electronics sector projections in the next five years, future initiatives, and contact us slides.
Download this investor-ready consumer electronics pitch deck or connect with our design team to prepare a customized pitch deck for you.
All our pitches presentations are compatible with Google Slides and 100% editable.
Subscription starts at $49.99, and you can download up to ten presentations for FREE.
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