Data-Driven Marketing Is Not A Fad With 15 Templates

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It’s 2021- a year dominated by #workfromhome and digitization. This means your marketing efforts should NOT be based on:

Gut feeling
A hunch
An intuitive thought
Cherry-picked data
Past belief
What others are doing

Why? Because marketing that we knew earlier is DEAD! And data has the potential to become the most treasured marketing resource, leading us to the next big question - what SHOULD your marketing efforts be based on? The answer is BIG DATA Technology or data-driven marketing that has been making waves in a gamut of industries.

Take for example, the retail goliath Walmart and its successful increase in its online purchases. With the use of big data and a better understanding of its customers’ liking and purchase decisions, Walmart increased its sales by almost 10-15%.

So, to hit your benchmarks as a marketer, you need to be data-driven, analytical, and tech-savvy — somebody that propels a brand’s identity and builds everlasting relationships.

While this may be a win-win situation for both, the challenge here is that many marketers lack the ability to work with data. They might have never endured the pain of attending tactical courses, or quantitative insights and metrics might not be their forte. Similarly, they may have never used data visualization tools for an enriching experience.

But here’s good news: almost every marketer is drowning in the same pool and struggling to take a breather. And we are all learning together.

What is data-driven marketing? How to make it a part of your life?

At its core, digital and data-driven marketing is a strategy based on big data analysis and its collected stats from consumer engagements and interactions. Implementing it means acquiring a thorough knowledge of the data you are already using and putting it to better use to make the most out of your marketing efforts.

In other words, it is nothing but acquiring and translating data insights into workable solutions for optimizing marketing procedures and answering the unique requirements of your customers.

Let’s face it. Being data-driven means embodying the “modern marketing” methodology, but only a fraction of organizations have been able to nail it to date. So what are the key tactics to ace the big data-driven marketing game? Here are a few…

Enhance your customer experience

Customers prefer valuable information. Through data-driven marketing efforts, personal launches, and campaigns, the customer experience is enhanced manifolds. A study from the Global Review recorded that approximately 49% of the brands use this approach to identify important areas of improvement.

Customer value analysis helps marketers speed up their efforts and sales prospects by targeting them to a personalized setting. Since big data marketing provides an omnichannel service, it is far-stretched and helps bring in more customer satisfaction whether you contact them via social media, face-to-face interactions, or any other. It helps revive the same pieces and bring in similar experiences.

Let us now explore a few powerful examples to map your customer journey:

Template 1

Explore this template to create a robust customer mapping process that conforms to the needs of a data-driven marketing approach. This template is infused with high-quality content that is sure to impress your audience.

Download Customer Experience Process PowerPoint Presentation

Template 2

We have come up with this template to help you solve the most basic problem faced by a data-driven marketer — providing valuable insights that are actually useful for the customer. Not only will this complete deck help you conduct informative sessions, but also store the information and data for a long time.

Download Customer Journey Mapping For Organization PowerPoint Presentation

Template 3

Let your user journey mapping experience be a pleasant one by utilizing this complete deck. You can easily use it to deliver information about your customers, their likes and dislikes, etc. It serves as a powerful determinant of how well you adopt the big data-driven approach to propel your business.

Download Customer Experience Strategy PPT

Continuous improvements in content marketing strategy and content quality

New insights derived from data and metrics empower marketers to improve their campaigns and align them with the ever-changing needs and trends. They also help in boosting the quality of the products and services being offered in the competitive marketplace.

Organizations that are adopting big data marketing can drastically improve data standardization, accuracy, and many more. All of this brings in refreshing results and makes the data more efficient.

Template 1

Content is critical to any marketing strategy. And this template is designed to double your efforts and bring in better results for your organization. The fully editable template also pairs well with data-driven marketing insights and data-driven marketing research.

Download Content Marketing Strategy PPT Template

Template 2

This complete deck offers a new and innovative way to explain your digital content marketing strategy and how it is useful for big data marketers and analysts in bringing positive results. You can download and adapt this PPT to your needs as well.

Download Digital Content Strategy Marketing PPT Template

Template 3

This complete deck is an epitome of a good content marketing structure to attract more readers, generate leads, increase sales, and many more. You can use it to improve your content marketing efforts and make them a better fit for the world dominated by big data analytics and its prospects.

Download Content Mapping Process Buyer Personas And Content Mapping Templates

Use multiple marketing tools and channels

Leads generated through GDN are different from the leads on Twitter. This is why there is a need to cultivate a bigger marketing channel and implement strategies on various platforms.

With a big data marketing approach, you can identify the best channels that evoke the desired behavior. You can also gauge the formats that work for each channel — blogs, emails, social media engagement, etc.

Want to see a few stellar presentations on the tactics to use more channels for advertising? Here are a few hand-picked ones from the list:

Template 1

Different marketing channels need different strategies. And this template offers just the right amount of information to help you do that. Using this complete deck, you can hone your abilities to become a better data-driven marketer by priming your brand on various channels and networks.

Download Omnichannel Marketing For Creating A Seamless Customer Experience Complete Deck

Template 2

This is another template to administer a multi-channel marketing network on different sites. You can use this template to determine which channel can bring in more positive results, thereby focusing your efforts towards it.

Download Multi-Channel Marketing PPT

Template 3

Since there is no cookie-cutter approach to multi-channel marketing, here is another complete deck to guide your efforts. Displaying the same amount of innovative content and pragmatic approach, this is a great template to download.

Download Multi-Channel Marketing

Adopt agile frameworks

When a program cranks dozens of experiments, it is difficult to pivot data, and this is especially true in the case of a waterfall framework. When there are less development releases, prioritization battles can be a regular event. These issues can be solved by committing to agile frameworks that are nimble and shorter. They are a true embodiment of optimization, hooking us to the process in a more seamless and promising fashion.

Template 1

Exhibit great data-driven marketing skills and expertise with this complete deck. It shows the agile methodology and its major facets, leading to an increase in speed, quality, overall functioning, and similar other benefits for the organization.

Download Agile Marketing PowerPoint Presentation

Template 2

This data-driven marketing complete deck comes in very handy for project managers looking for ways to become more agile in their workspace. With thought-provoking charts, graphs, models, and diagrams, this is a great tool to make your project a huge success.

Download Agile Planning PowerPoint Presentation

Template 3

Agility and flexibility are two prerequisites of becoming an ideal data-driven marketer, analyst, and manager. And this template helps you achieve all that with its pre-equipped structure and high-quality content. It is basically your answer to a good B2B data-driven marketing strategy, so download it now!

Download Agile Delivery Approach PowerPoint Presentation

Embrace marketing automation

The sheer amount of data pouring in from all corners of life can be quite overwhelming, especially for a newbie marketer looking for ways to succeed. Unfortunately, not all data is buzzing with opportunities. But if the data-driven route is taken, a lot of secondary information has to be collected to extract valuable insights. And automation is the single most effective way to do that. With marketing automation, you don’t waste your precious time going through tons of data. Instead, a well-defined algorithm does that for you in a matter of seconds!

With this, let us explore a few template resources that portray the best of this algorithm and its usage.

Template 1

This is a template to help make your business processes more automated and fit for the modern environment. Demystifying the concept of marketing automation and its major attributes, this is a complete package to deliver your message across.

Download Automation Process PPT Template

Template 2

Forge ahead in your data-driven marketing research efforts with this pre-designed PPT. It is a great example to make your marketing strategy more digitized and automated using smart algorithms.

Download Automation Technology PowerPoint Presentation

Template 3

Automation does not always guarantee successful outcomes, but it is the need of the hour and the modern world. You can use this template to align your data-driven marketing efforts to automated algorithms and turn your dreams into reality!

Download Marketing Automation Roadmap

Over to you now

Advanced data analytics and metrics should be a part of your business culture, especially as this digital era demands it. Implementing these solutions and the right creative intellect can bring miraculous results, and that too in a rampant state with the templates presented to you. They provide a solid outline of the goals and steps needed to become a better data-driven marketer and reap its benefits to the maximum. And once you have done your homework of gathering data and downloading these templates, immediate results are bound to knock on your door!