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Organizations are rushing down for the tools that can help them make practical and competent data-driven decisions. Moreover, business analytical tools have proved themselves as how they are more efficient for business operations & automate towards processes.
Read about one such analytics tool in this blog, i.e., Mixpanel. Furthermore, learn tips and tricks to apply when raising funds for your business analytics tools from their pitch deck.
What is Mixpanel Used for?
Like other business analytics tools, Mixpanel is a competent tool that analyzes user data in real-time, makes the team more efficient in working, etc. Moreover, it identifies the trends to understand user behavior & analyzes how prospects interact with digital products.
Additionally, Mixpanel can be used to track:
• Power-user features
• Searches
• Interaction of users on websites, mobile applications, etc.
Customize this 100% Editable & Insightful Mixpanel deck based on your requirements
Infusion of business analytics tools into the everyday operations of the organizations will allow them to experience better decision-making. Furthermore, it hikes employee engagement, provides better diversity to choose for customers, etc.
Mixpanel is one tool that provides business analytics service that helps leverage the right data insights at the right time. Also, the PowerPoint pitch deck displays every vital element that has to be there while raising necessary funds.
Henceforth, check out these vital 16 slides that you can't miss to afford while preparing a similar pitch deck like Mixpanel.
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Slide 1: Cover Page
Mixpanel monitors user interactions with web and mobile applications while providing tools for targeted communication. Moreover, it provides business analytics services to other companies and users. The ready-made pitch deck of Mixpanel will guide you through how to present problems, solutions, competitive advantage, features, funding round details, etc.
Likewise, the cover page of the Mixpanel deck displays an image related to analytics business service. Also, one can exhibit their company name on this cover slide, an insightful image aligned to the story & goal.
Slide 2: Problems and Solutions Offered by Mixpanel
Problem and solution slide in a pitch deck exhibits about your latest research of the market that users are looking for better decision making. This slide shows the problems that are faced by the companies in business analytics & user interactions and how the company (Mixpanel) will give solutions to overcome them.
Consequently, problems showcased by Mixpanel are:
• Most of the world will make decisions by either guessing or using their gut. Henceforth, they will be either lucky or wrong.
• Companies on mobile & web are measuring bullshit metrics like page views & installs. Also, it’s tough to be really sophisticated.
Likewise, Mixpanel displayed the solution for the mentioned problem. It states that Mixpanel has built analytics software for product & marketing. Furthermore, as we continue to penetrate organizations, we will build software for sales & finance next.
Slide 3: Mixpanel’s Competitive Advantage
Competitive advantage makes you stand alone and differentiate yourself in the market from others. Likewise, it aids you in winning a competitor's edge over others and is a powerful tool if used properly to earn genuine prospects and trust. This slide gives details about the competitive advantage Mixpanel has over other companies.
Henceforth, Mixpanel's competitive advantage in 2010 states that Mixpanel builds the most sophisticated analytics database engine to answer questions that existing technology could not answer. Moreover, it's the reason, Mixpanel is winning.
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Slide 4: Mixpanel’s Monthly Recurring Revenue Over Time
This slide provides information about the monthly recurring revenue of Mixpanel over time, along with the growth rate. Furthermore, the slide displays a month-wise two-year line chart highlighting the growth rate increase. Similarly, the investors would be interested in knowing about your growth rate in the previous years. Mixpanel displayed that there was a 405% growth rate from Sep 2011 to 2012.
Slide 5: Mixpanel Expansion Plan
Expansion plan outlines the points to be followed in order to support business growth, expand into new territories, etc. Henceforth, this slide illustrates details about Mixpanel’s expansion plan that shows information about how to target new customer segments, tap into new sales & delivery sources, etc.
Additionally, key highlights presented in the slide as Mixpanel’s expansion plan are as follows:
• Reduce sales ramp time by 30-50% via sales enablement
• Double headcount every 7-8 months
• Double down on marketing to widen our lead flow to lower cost per acq. long-term
• 3X sales headcount & rapidly race towards distribution, etc.
Slide 6: Mixpanel Competitive Matrix
Organizations need to be aware about their competition in the market for which they generally prepare a matrix. Furthermore, that matrix displays the competitor categories with essential details. This slide highlights the competition that is being faced by Mixpanel & categories from startups and incumbents.
Consequently, competition can be paid and free. For Mixpanel, free startup competition is flurry, and free incumbent competition is Google Analytics. Likewise, paid startup competition is heap analytics, upsight, kissmetrics, loyalytics, amplitude, etc., and paid incumbent competition is Omniture.
Grab this Mixpanel Deck Template
Slide 7: Mixpanel Funding Rounds with Amount
Provide investors with complete details about your company’s previous funding rounds. This slide presents information about the multiple rounds of funding of Mixpanel with vital details such as their funding date, amount, investors, etc. Consequently, the total funding raised by Mixpanel is $82M.
Additionally, some of the previous funding rounds showcased in the slide are;
• Debt-PPP (CAEES Act) - Funding Date April 2020, amount raised $5M to $10M, investors were US small business administration, etc.
• Series A - Funding date May 2012, amount raised $10.3M, investors were Andreessen Horowitz, etc.
Slide 8: Mixpanel Company Overview
Mixpanel helps companies better understand user behavior and drive intelligent action with the leading user analytics solution. Furthermore, it monitors user interactions with web applications & provides tools for targeted communication. Moreover, this slide shows the overview of the company, which becomes a must element for a pitch deck.
Additionally, some of the key facts that a company overview slide in a pitch deck must include are:
• Mission & vision statement
• Sector, company headquarters
• General information - Estimated annual revenue, CEO, funding, details, etc.
• Website, social media status & updates
• User actions per click information
• No. of users tracked daily, etc.
Slide 9: Features Offered by Mixpanel
This slide displays information on the features that are offered by Mixpanel, a business analytics service company. Consequently, some of the main features offered by Mixpanel are:
• Geotargeting & device targeting
• Conversion Tracking
• Predictive Modeling
• Standard & custom Event Tracking
• Data Visualization
• Statistical Analysis
• AB Testing, etc.
Slide 10: Products and Services Offered by Mixpanel
This slide shows the products and services that Mixpanel offers, along with brief details about each service. Furthermore, key products and service categories offered by Mixpanel are:
• Interactive reports - Learn about your users
• Team dashboard & alerts - Monitor your metrics
• Limitless segmentation - Surface hidden trends
• Integration directory - 50+ connections to top tools
• Security & Privacy - Protect customer data
• Data Integrations - Connect your warehouse, etc.
Slide 11: Mixpanel Leadership Structure
Leadership structure of the company highlights the key member's responsibilities and other vital details about their position. Thus, this slide presents information about the senior management and the founding members of Mixpanel that contribute towards the company's success. Furthermore, some of the key members shown in the slide are as follows:
• Amir Movafaghi - CEO
• Neil Rahilly - Vice President of Product & Design
• Amy Hsuan - Vice President of People & Business Operations
• Justin Lau - Vice President of Finance & Partnerships
• Chinmay Barve - Vice President of Engineering
• James Allee - Vice President of Legal
Additionally, one can exhibit details of their qualification, responsibilities, experience, and skills and showcase the image in the slide.
Grab this Mixpanel Deck Template
Slide 12: Mixpanel’s Geographical Presence
Geographical presence helps businesses display their major office locations worldwide across various countries. This slide provides information about the geographical presence of Mixpanel across the globe. Moreover, they have 8 major office locations across countries, namely:
• San Francisco
• Seattle
• New York
• Austin
• Singapore
• Barcelona
• London
• Paris
Slide 13: Mixpanel’s Profitable Business Model
This slide exhibits information about company’s well-defined business model covering details about:
• Key partners - Solution partners, technology partners, etc.
• Key resources - Proprietary software program, advanced technology, dedicated staff, funding from investors, etc.
• Customer relationships - Company’s website, community component, tutorials & informational videos, help center, etc.
• Key activities - Campaign management, statistical analysis, AB testing, etc.
• Channels - Direct sales team, website, social media pages, etc.
• Revenue streams - Subscription fees, etc.
• Value propositions - Rapid innovation, convenience, brand/status, etc.
• Customer segments - Freelancers, large enterprises, medium & small businesses, etc.
• Cost structure - Sales and marketing, product development, general and administrative expenses, etc.
Slide 14: Mixpanel Growth Strategy
To increase the market share, Mixpanel has to implement various strategies. This slide shows details of the growth strategy that Mixpanel is following to increase its share in the market. Henceforth, some of the key growth strategies presented in the slide include following points:
• An expanded data limit on Mixpanel’s free plan, from 1000 MTUs to 100,000 MTUs (or up to 100M events per month), representing an increase of 100x
• No more data history limits on all new free, growth, and enterprise plans
• A roughly 50% decrease in pricing for online plans to make product analytics more accessible to everyone
• Likewise, eligible early-start-ups get $40,000 in Mixpanel credits (or a year of our highest tier growth plan for free, plus overages) via Mixpanel’s Startup program, etc.
Grab this Mixpanel Deck Template
Slide 15: Mixpanel Methodology across Customer Lifecycle
This slide highlights the methodology followed by Mixpanel across its customer lifecycle, categorized as Onboarding Services and Success Services. Additionally, onboarding services display details for the first 60 days and contain two elements in the description, they are:
• Plan - Identify stakeholders, review business objectives, build implementation, etc.
• Implement - Architect implementation, ensure data accuracy, product training, push to production, etc.
Additionally, success services are ongoing and include three major elements in the description. Such as:
• Train - Custom training, deep use case exploration, etc.
• Discover - Extend insights to new products and teams, etc.
• Optimize - Moreover, review data against the business objectives, refine implementation to track product improvements, etc.
Slide 16: How our Customers use Mixpanel
This slide showcases details about the various customers of Mixpanel across multiple industries & how they use Mixpanel to their benefit. Furthermore, some of the key customers mentioned in the slide are:
• Deliveroo - Boosting engagement & decreasing churn - Deliveroo uses Mixpanel to test hypotheses that boost engagement & decrease churn.
• GoDaddy - Building a Data: Informed Culture - GoDaddy uses Mixpanel to hike feature adoption for its GoCentral products.
• Duda - Creating more websites - Duda uses Mixpanel to inform product development and improve new website conversions.
• Rakuten Viber - Increasing Messaging for 1 Billion Users - Viber used Mixpanel to hike sharing, chats, & messaging for its user base.
• Car Next Door - Furthermore, driving user growth & retention with improved product insights - They uses Mixpanel to connect the dots between their website & mobile app to drive better user experiences & conversions.
• Travel Republic - Helping more customers experience the world - They use Mixpanel to increase retention among its adventurous customer base.
End Notes
Our pitch deck templates will provide investors & businesses with a schematic of what should go into any safety plan. Moreover, these designs will help one create decks that are actionable, concise, well-defined, and easily understood by the audience & venture capitalists.
So download them now and begin planning.
Contact us today!
PS: Also, learn how cloud-based data warehouses managed to get funds from angel investors from this blog.
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