Marketing is a skill that is plausible only when it creates a buzz among the customers. Based on comprehensive research, strategists develop a well thought out go-to-marketing strategy for the brand so that it is an instant hit among the potential customers. Human psychology plays a significant role in the success of the product. According to statistics, the human brain processes colorful visuals 40% faster than plain text. This is the reason behind the urge to shop more than we intend to in a supermarket. The attractive packaging using different color palettes sway our minds right away. The psychology of colors in marketing plays a huge role. Such a huge impact that in ninety seconds of initial viewing of the product, we give it a thumbs up or a thumbs down. 

 

Visual branding is a strong pillar of an effective marketing strategy. A strong visual image and the associated brand color have a powerful impact on the subconscious. Therefore, it is crucial to understand the visual and color elements in marketing that influence customers’ purchasing decisions and promote business growth. 

 

The psychology of colors in marketing is one of the areas that play a significant role in influencing customers’ attitudes as colors strike every eye! Studies reveal that 85% of the customers recognize colors as the foremost reason for buying a product. Color psychology in marketing describes how colors evoke certain emotions that enable customers to connect better with the brand. The colors of brand logos are not just randomly picked; there is a science behind it. For instance, the color red signifies passion and excitement, which is why brands like Target, YouTube, and Coca Cola use it as their fundamental color in logos. 

 

Let us explore the science of colors in marketing and its association with customer persuasion.

 

Red: The color red symbolizes excitement and intensity. Additionally, it draws attention and demands action. Brands like Coca Cola, Netflix, and YouTube use Red in their logo as it shows passion and makes them stand out.  

Black: Black is the color that represents strength, authority, power, and elegance. Fashion brands like Nike, Adidas, and Blackberry use black as their primary logo color.

Blue:  Blue color signifies tranquility, peace, harmony, and stability. This color also depicts customer loyalty, therefore Facebook, Ford, LinkedIn, and a few other brands rely on it.

White: The color white denotes purity, honesty, and innocence. It also signifies a modern, sleek, and clean look. Apple, Adidas, and Zara are a few companies that use white color.

Green: The color green depicts freshness and is the first choice of environmentally-conscious brands like Animal Planet, Tropicana, Whole Foods, and BP, and others.

Yellow: Yellow color is used to present cheerfulness, warmth, positivity, and happiness. Companies such as McDonald’s, Burger King, DHL, and IKEA use yellow as their brand color.

Orange: Orange color signifies ambition, energy, enthusiasm, and creativity. Companies such as Nickelodeon and FireFox use orange color for company representation.

Purple: The color Purple depicts royalty, sophistication, and luxury. Yahoo and Hallmark are few representative brands that associate with the color purple. 

Brown: Brown color depicts security, down-to-earth, strong, and reliable characteristics of a brand. UPS logo is a perfect example of a brand that uses brown color to its advantage.

Pink: Pink signifies playfulness and femininity. Companies like Barbie and Cosmopolitan use pink color to portray quirky and caring attributes.

 

Keeping in mind the use of the psychology of colors in marketing to trick the customers’ brain, SlideTeam has designed Top 15 Marketing Templates to wow your clients. Download these contemporary Marketing templates and present your brand convincingly. As these content-ready complete decks are editable, you can modify the colors and visuals as per the business requirements.

 

To be noted, there is only one first impression, and you need to make it worth remembering!

 

Top 15 Marketing Templates to Download

 

Template 1

 

Social Media Focused Online MarketingDownload Social Media Focused Online Marketing Template

 

Showcase the online marketing strategies and how they increase the business value by downloading this editable marketing template. With this marketing complete deck’s help, you can discuss the fundamentals of marketing with your colleagues. The color palette used here instantly grabs your attention.

 

Template 2

 

Customer Acquisitions Marketing CampaignsDownload Customer Acquisitions Marketing Campaigns Template

 

Highlight the marketing campaigns and the various stats related to them by incorporating this amazingly designed marketing template. By employing this attractive marketing complete deck, you can explain the market growth strategy and its roadmap.

 

Template 3

 

Social Media Marketing CampaignDownload Social Media Marketing Campaign Template

 

Illustrate the various social media marketing campaigns attractively by utilizing this eye-catching marketing template. With the help of this content-ready complete deck, you can showcase the marketing reach by channel to the client and colleagues. Social media key statistics can be discussed using this visually appealing template. 

 

Template 4

 

Marketing Tools ManagementDownload Marketing Tools Management Template

 

Give details of the PESTLE and SWOT analysis of the brand using our striking marketing template. The color scheme used in this complete deck attracts the customer’s attention and hence serves the purpose. Give market survey insights by downloading this editable template.

 

Template 5

 

Internet Marketing Strategy Development ProcessDownload Internet Marketing Strategy Development Process Template

 

Highlight the marketing strategy and introduce your talented marketing team by downloading this pre-designed marketing template. Elucidate the search engine optimization fundamentals by incorporating this pre-built marketing template. Using this complete deck, you can discuss the web marketing plan efficiently. 

 

Template 6

 

Understanding The Marketing Mix ConceptDownload Understanding The Marketing Mix Concept Template

 

Elucidate the concept of marketing mix by employing this content-ready marketing template. Elaborate on the product lifecycle by downloading our comprehensively researched marketing complete deck. You can also discuss the promotional activities using this template.

 

Template 7

 

Types Of Marketing Channels For Product DistributionDownload Types Of Marketing Channels For Product Distribution Template

 

Describe the various marketing channels along with the distribution of products using this stunning marketing template. This complete deck is visually appealing, and hence it attracts the customers. The colors used here can be altered as this template is entirely editable.

 

Template 8

 

Internal And External Marketing ElementsDownload Internal And External Marketing Elements Template

 

Elaborate on the market composition and its effect on marketing by employing our attention-grabbing marketing template. Using this marketing complete deck, you can discuss the SWOT analysis with your team members and have an effective brainstorming session. You can also elucidate the PESTLE and Viro analysis by downloading this pre-built template.

 

Template 9

 

Demand Generation In MarketingDownload Demand Generation In Marketing Template

 

Showcase the demand generation strategy by employing this visually appealing marketing complete deck. Using this marketing template, you can elaborate on the key elements which influence the demand in marketing.

 

Template 10

 

5 Cycle Marketing ProcessDownload 5 Cycle Marketing Process Template

 

Demonstrate the marketing process cycle using our pre-designed marketing template. The colors used here gravitates the audience’s attention and aids in explaining the marketing cycle to the team members.

 

Template 11

 

Types Of Marketing EnvironmentDownload Types Of Marketing Environment Template

 

Give the framework of marketing environment analysis by downloading this marketing template. You can also mention the various market analysis reports findings quickly to understand manner by incorporating this amazingly designed marketing complete deck.

 

Template 12

 

Marketing ManagementDownload Marketing Management Template

 

State the factors which are crucial in marketing management by utilizing our professionally designed marketing template. Give the market survey insights with the help of this contemporary marketing complete deck.

 

Template 13

 

Segmentation Targeting And PositioningDownload Segmentation Targeting And Positioning Template

 

Elucidate the market segmentation evaluation by incorporating our modern looking marketing template. As this marketing complete deck is customizable, you can edit the details as per requirements. You can also showcase the geographic segmentation by downloading this pre-designed marketing template.

 

Template 14

 

Influencer Marketing StrategyDownload Influencer Marketing Strategy Template

 

Highlight the influencer marketing strategy by downloading this eye-catching marketing template. With the help of this professionally designed marketing complete deck, you can discuss the work plan with your colleagues.

 

Template 15

 

Product MarketingDownload Product Marketing Template

 

Elucidate the brand positioning strategy and prove your expertise by downloading this content-ready marketing complete deck. Using this comprehensively researched marketing template, you can list the factors which determine effective brand communication.

 

Use the psychology of colors in marketing to maximize brand dominance. Magnify brand success by taking note of the significance of each color and using it to foster trust in customers. Download these Top 15 Marketing templates and influence your customers like a pro!

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