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Lime Company Profile, Valuation, Investors, and Original Pitch Deck Included 

Lime Company Profile, Valuation, Investors, and Original Pitch Deck Included 



May 17 2022


About Lime - A Shared Electric Micromobility Giant


Lime is the global micromobility leader providing cities with accessible, equitable & environmentally-friendly transportation solutions. Lime's full suite of electric scooters, bikes, and e-assist bikes is available in more than 120 cities.


By partnering with local key stakeholders and systematically deploying a fleet of smart bikes that are enabled with GPS, wireless technology, and self-activating locks, Lime will dramatically improve urban mobility by making the first and last mile faster, cheaper, and healthier for riders.


Lime believes that fewer cars on the road lead to less traffic. Lime is committed to reducing car usage, traffic congestion, and greenhouse gas emissions by providing the most affordable and convenient way for people to move around their cities.


How Did It Start? - Lime


The Lime story began in early 2017 when Toby Sun and Brad Bao first met. The two quickly realized they shared a vision of the future of transportation, one that was not only convenient and affordable but also environmentally friendly.


As longtime entrepreneurs, Brad and Toby also knew that consumer demand for dockless bikes and scooters had increased. By the spring of 2017, hundreds of millions of dollars had been invested into bike-share systems worldwide.


And as the co-founder of Uber-competitor Kuaidi Dache in China, Toby had seen the explosive growth of car-sharing startups at the turn of the decade.


But Toby and Brad also knew that urban mobility services could be even more accessible than cars or bikes. E-scooters were becoming popular around the globe for their ease of use, affordability, and low environmental impact — not to mention their sheer fun factor.


In June 2017, Toby and Brad launched LimeBike with a fleet of 50 pedal bikes in Greenville, North Carolina. Over the next few weeks, they watched as users took more than 8,000 rides on those bikes, exceeding even their most optimistic expectations. 


They subsequently expanded to other markets such as Seattle and South San Francisco.


Lime Company Valuation in 2022


By 2022, the global bike-sharing market will reach $16.6B, up from $2.7B in 2018. This represents a CAGR of 53% over the next four years. As a leading player in the bike share industry, Lime is poised for significant growth.


The company operates on a three-sided marketplace model: customers, cities, and drivers. The number of available riders has grown exponentially over the past five years, increasing from 0 rides in 2014 to over 3 million rides per month in 2018.


Drivers make money by charging Lime bikes and earn extra bonuses for high-activity periods (e.g., when there are more Lime bikes that need charging). This labor force is independent contractors and can be scaled up or down quickly with no incremental cost to Lime.


Cities make money by increasing their populations' access to affordable transportation options and reducing automobile traffic congestion. In addition, some cities have made multimillion-dollar investments into dockless vehicle fleet operators like Lime for exclusive access to public roads.


Lime Funding Details 


Lime is a leading company that provides shared vehicles for short trips and smart dock-free electric scooters and bikes. The company was founded by Brad Bao, Toby Sun, and Anthony Fleo in January 2017.


Lime is backed by Bain Capital Ventures, GV, Alphabet, Andreessen Horowitz, and other investors. On July 9, 2018, Lime announced that it had secured $335 million in Series C funding at $1.1 billion.


Founders Fund, Bain Capital Ventures, Fidelity Investments, and Andreessen Horowitz have committed $335M to Lime in a Series D round.


This is on top of the $467M in financing raised by the company to date. Founded out of San Mateo in 2017, Lime operates shared electric scooters and bicycles worldwide.


The new capital will be used to accelerate expansion into new markets and develop a swappable battery platform for its micromobility fleet.


Lime Original Pitch Deck 


An entrepreneur's pitch deck is a vital tool in fundraising, communicating, and selling. A great pitch deck design can help you succeed, while a weak one can hurt your chances.


The Lime pitch deck was simple but powerful. It focused on their business model and showed the VC what they needed to see to understand their business potential.


Lime started their pitch deck with a clear problem definition, which is what the VCs were looking to solve in the first place. They then explained how they solved this problem by describing their product and service offering.


Next Up, We Will Look at the Key Slides Included in Lime’s Original Pitch Deck; Let’s Find Out:


Slide 1: The Cover

The cover slide in a pitch deck is often the first thing investors see when considering your business. It can set the tone for the rest of your meeting, so you want it to make an excellent impression, just like Lime's investor presentation.


The cover slide should be memorable, but at the same time, it shouldn't give away too much. You want to be subtle, but you also want to capture the audience's attention.


Keep in mind that your cover page is like your business card — it has to be clear and concise.


It should represent what your company is about, but there is no need to explain everything about your company on this slide - leave that for later.


Lime Scooter Presentation


Download the Lime Original Pitch Deck

Slide 2: Table Of Contents 

A great Table of Contents slide provides instant context for the investor, helps them navigate your deck, and shows them you know where you're going. Most seed-stage pitch decks will have around 20-30 pages, and the ToC slide should be just one or two pages long.


It is not meant to summarize your entire deck but rather to act as an index that maps your key messages to a specific deck section.


Lime Funding

Download the Lime Original Pitch Deck

Slide 3: Company's Vision 

The vision slide is a core component of almost every pitch deck, and it can also be one of the most challenging slides to write well. It's essential to get it right because it's the main opportunity you have in your pitch deck to articulate your company's big idea, and it sets the tone for everything else that follows.


There Are Many Different Ways to Write a Vision Slide, but the Best Ones Boil Down to Three Basic Elements:


  • A clear articulation of your company's mission and purpose.
  • A description of what the world will look like when you achieve success.
  • An explanation of why now is the time for your vision.


This last point is particularly important because it conveys a sense of urgency and relevance that makes investors notice.


Lime Pitch Deck

Download the Lime Original Pitch Deck

Slide 4: What Sets Lime Apart

What sets us apart is the most important slide in your pitch deck, which can make or break your pitch.


You should know that investors have a short attention span if you are an entrepreneur. They will hear numerous pitches in a week, and you have to stand out from the crowd.


You have to show investors that something about your startup makes it special and different from other startups in your industry. Also, to tell them what is 'unique' about your business model, product, or service.


You need to understand that there are no groundbreaking innovations anymore; everything has been done before. So it is not about being the first one with a certain idea, and it is about being better than the competition at something specific.


You have to show what problem you are solving and how you will solve it more effectively than others did in the past or reach out to more people with your solution. That's why this slide is so important.


E-scooter startup Lime Presentation

Download the Lime Original Pitch Deck

Slide 5: Lime Electric Scooter Service Access 

The Company Access slide is a simple slide that gives investors access to additional information about the company's service access areas. In the case of Lime, it is the low-income area, National PayMe collaboration, and cash payments accessibility. 


Lime Investors

Download the Lime Original Pitch Deck

Slide 6: Lime E: Pedal Assist Electric Bike

The Lime E: Pedal Assist Electric Bike is the latest addition to Lime's growing fleet of electric bikes. It's an updated model of their previous bike, the Lime E: Pro.


This slide sheds light on Lime E: Pedal Assist Electric Bike, and it provides all the information, from price for users to Max Speed. 


Lime Funding Rounds

Download the Lime Original Pitch Deck

Lime Pitch Deck- Signup Now To Get the Editable Template



Get this professionally-designed presentation by Lime and pitch your idea with real confidence. Our pitch decks are 100% editable and compatible with Google Slides.


This template includes a beautiful title slide and unique slides to highlight your product, business goals, team, etc. 

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