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What do Apple, Disney, Levi’s, Nike, Airbnb, and Netflix have in common, that makes them a cult favorite? Lucid brand strategies and impressive teams working diligently to make their brands the best!
They all are aware of ‘who’ their brands are, ‘what’ do they signify, ‘why’ do they exist rightly known as the Simple Truth, the values that drive them forward and help them nail their existence. They are also clear about their customers’ mindsets and how to charm and satisfy them at every step. One of the major reasons that make these brands the talk of the town is their power to embed themselves into their business culture and carry on their marketing endeavors with conviction, consistency, and creativity (the 3 most powerful weapons that can make or break a brand).
Regardless of the size and bearing of your organization, you can learn how seriously these behemoth businesses take their branding strategy. Whether you are wanting to spark momentum in your current strategies, or curate a new one, this guide will ensure that you are armed with the ideas and insights that bring focus, clarity and impact your execution skill positively.
What is a Brand Strategy?
As it is rightly said by branding guru and famous writer “a plan for the systematic development of brand in alignment with a business strategy.”
A brand strategy acts as a blueprint for your organization that you can deploy to attain ultimate success. It is a plan that helps brands achieve their objectives that could be anything from attracting competent staff, better customer engagement, improving credibility, boosting profits, or any other.
Therefore, successful brands driven out of a great brand strategy sit on a balance sheet that has a value, reputation, and credibility to maintain throughout its tenure. This being the case, the recurring question is bound to change from ‘Do I need a branding strategy’ to ‘how can my business suffice without a strong branding strategy'.
Critical elements of Brand Strategy:
The brand strategy has mainly three parts to it: Brand Heart (the core), Brand Messaging (how you present yourself and your brand), and Visual Identity (the visual expression that speaks volumes about your brand). If you imbibe these three, you will have a competent brand strategy, summed up in fresh guidelines to revive your brand from the deep dark dungeons of obliviousness!
Let’s take a look at these in detail:
1. Let your Brand’s Heart Rule:
Every brand is based on a set of beliefs and ideals that determines its path. These beliefs and ideals make up the brand’s heart. Knowing what these principles are and why they should interest you is critical, as they can supremely support or sabotage a business. When a brand’s ideals are well-aligned they help in bringing people together, cultivate community, and create a worthy future for your business. Likewise, having no principles can alienate the employees and business, cripple cultural withstanding and derail long-term goals.
There are four elements that are included in Brand Heart:
- Purpose: Why does your organization exist?
- Vision: Which future you want to design for your organization and what does it look like?
- Mission: What are you meaning to do here? And how?
- Values: What beliefs guide your actions and behavior
2. Build a strong Brand Message that screams Success:
Now that the Brand Heart is well documented, you need to figure out the brand essence and brand messaging. Distilling and documenting the brand essence elements, will ensure that the brand communicates, discreetly, honestly, and consistently.
Creating the essence of your brand:
The brand’s essence consists of three elements: Personality, Voice, and Tone.
Determining these elements may seem intimidating, but it is not a task. It is not even a hunt, on which you have to go. Your essence is deep-rooted and innate. It is not something that has to be manufactured or determined; it is simply something that needs to be unearthed and documented with firm conviction and interest.
- Personality: This is basically the humanistic attributes and characteristics that are to be infused in your brand to help create a difference.
- Voice: The language that your brand speaks through its undertakings. The more unique the voice the better your brand is determined to do.
- Tone: Set the tone right! This is basically the general attitude that your brand has which has to be respectful and worthy.
With your brand essence in place, and articulated, you are all set to make your brand a communication engine.
Brand messaging:
This includes value proposition, tagline, and messaging pillars which are to be identified and determined.
- Value Proposition: This refers to a succinct explanation of the functional and emotional advantages that your brand provides to prospective customers.
- Tagline: This is a catchy phrase, word, or a sentence that summarizes your market positioning. It instantly attracts your audience’s attention, so feed them with something that is worth looking at.
- Messaging pillars: These are the key stories associated with the brand that you want to communicate across. Every piece of content that you design for the brand should reinforce these messages as crucial touchpoints.
3. Designing a well-intended Brand Identity
The elements like logo, typography, imagery, color, and others act as the ‘face’ of your brand. They determine the overall look and feel of your brand after you have crystallized your brand’s heart and message. Build a strong identity that should be purposeful and help elevate your brand.
- Build Your Guidelines
Your guidelines act as a playbook for the usage of your brand. They should be discrete to empower work that strengthens your brands and deeply roots it in the minds of your customers and prospects.
Aligning all these components will help in making your brand cult favorite, increase sales, elevate growth, and get a better return on investment.
Why a one-page summary document is the best fit?
A one-page brand strategy template is based on lucidity and specificity. Its design includes only core components that make it an effective one. It also critically restricts the amount of space available for inputs. Distilling everything on a one-page helps provide the necessary discipline and ensures that the contents of it are filtered and relevant.
One-Page Templates
Template 1
Distinguish yourself from your competitors by providing a worthy one-page brand strategy development template. Create the best brand strategy for your business, with this pre-designed summary document. This template covers a broad spectrum of aspects like brand overview, brand positioning, key elements, brand strategy framework, and others that will help you in designing and presenting the right plan. This template is readily available for you to customize on your own terms. Therefore, without any further ado, download this one-page brand strategy template to save yourself from the unnecessary burden of designing and presenting one.
Download Summary Page Of Brand Development Strategy Presentation Report Infographic PPT PDF Document
Template 2
Present critical information regarding your brand strategy that generates both quick-wins and long term goals achievements with this one-page brand essence template. By making use of this fully functional one-pager you can create an activity plan that brings your brand to life and determines its success. It is a succinct representation of everything important to build a great brand strategy such as brand strategy framework, key elements, digital brand strategy creation, and several others. With this set, you will be able to tap the right metrics and make any adjustments that are needed. Since the layout of this template is responsive to your needs and aspirations, feel free to design it as per your liking.
Download Summary Page Of Brand Essences Importance Presentation Report Infographic PPT PDF Document
Template 3
Utilize this readily available one-page brand positioning template to present valuable information regarding your brand and its undertakings. Deliver all the associated and popular domains related to your brand with this one-page summary document. This includes components like brand facts, brand positioning strategies, and several others, when not aligned properly can derail your brand in the market. Not only this, but it also acts as a powerful set to educate the employees and other audiences about your brand identity, message, elements, and several others. Besides this, our one-page brand strategy template is available for you to download and edit as per your terms and conditions.
Template 4
This is yet another great example to build and determine your brand strategy will all the major elements neatly presented. Leverage this one-page brand strategy template to showcase various branding challenges and opportunities that can bring a shift in the overall strategy. Attract your audience’s attention and focus on the most valuable information with this template. Since this is a one-pager it is very easy to present and deliver, all thanks to its user-friendliness and responsive nature. It not only helps you outlining the challenges faced while branding but also presents a succinct format to show your brand management techniques. Apart from this, it comes in a customizable format, so editing it is a breeze.
Template 5
Employ this template to establish and present your brand strategies in a way that is well-organized and easily understandable. This one-page brand strategy template helps you present a broad spectrum of information in a single layout, thus making it an extremely handy resource to share important details. It will help provide in-depth knowledge to the onlooker on a subject in less time, all thanks to its descriptive yet creative approach. From components like brand positioning model, target customers, process and others can be precisely displayed, by downloading this set. Therefore download this one-pager now!
The branding world is constantly evolving, so nothing is set-in-stone. You can reevaluate your brand’s strategies whenever your goal shifts by tweaking these 5 one-page brand strategy templates, that are your mantra to success. Also, as your company grows, so will your audience therefore it is a good idea to remain flexible and responsive always!
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