Behavioral, Geographical, and Situational Market Segmentation Strategy   Content marketing is crucial for the effective establishment of your business. But how can you stand out in the cutthroat climate of today? Well, have you heard of this famous quote-   The only way to win at content marketing is for the reader to say, “this was […]

Owning to the diversity among customers, with numerous likes and dislikes, it is impossible to make everyone happy. Is it, though? This is where Segmentation Marketing Strategies can change the game!   Segmenting the market helps to target a specific group of customers with the same characteristics, such as demographics, behaviors, or preferences, which ultimately […]

If you believe market segmentation is a concept for modern business owners or digital age entrepreneurs’, then let us look at the renaissance period. This practice was developed in the 16th-century where retailers could not afford to serve one type of customer. They, therefore, used the windows of their stores to reach and cater to […]

Top Slides on Data-Driven Marketing Guide to Enhance ROI [Free PPT & PDF]   Would you like to learn how big data could help you get a far higher return on investment?   Recently, there has been a major change in marketing. The previous strategy of acting on intuition or assumptions has been abandoned. Marketers […]

“In the business world, the rearview mirror is always clearer than the windshield.” – Warren Buffett, American business magnate, investor, and philanthropist.   This quote by the legendary investor resonates profoundly in the context of market size analysis. Often, businesses find it challenging to forecast the road ahead, but well-executed market research acts as a robust windshield, offering clarity and […]

Top 7 Slides on Marketing Analytics for Data-Driven Decision-Making   Understanding Market Analysis Marketing analytics is a useful tool for enhancing marketing strategies and encouraging data-driven decision-making within a business.   Marketing analytics comprises collecting, analyzing, interpreting, and using data to make informed marketing decisions. Understanding consumer behavior, tastes, and trends can help businesses offer […]

Market Intelligence was mainly based on local or regional information in the past and up until the late 19th century when economic activity revolved around smaller-scale marketplaces. However, Market Intelligence has seen a considerable transformation over time, moving from restricted and locally focused insights to a modern practice defined by a wealth of data, a worldwide […]

  When you wake up from your sleep, the one thing that you ensure to check is the Mobile. And that is exactly where new customers are made! With the increase in the number of different media, SMS still entails a level of trust, and likewise SMS Marketing! It is estimated that 85% of Americans […]

Customer Data Platform (CDP) are software systems designed to consolidate and manage customer data from various sources to create a unified and comprehensive customer profile. CDPs collect data from online and offline channels, such as websites, mobile apps, social media, email, and more. They then organize, clean, and analyze this data to provide a 360-degree […]

Database marketing involves gathering customer information like names, contact information, and buying habits. This data is then utilized to create tailored marketing plans to attract, engage, and convert potential customers.   This strategy revolves around the systematic arrangement, interpretation, and evaluation of both current and fresh customer data. Its objective is to gain deeper insights […]