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Customer Reviews
It is interesting to see how brands are interacting with their customers nowadays. Take the example of clothing brands. They are giving their customers a chance to be featured on their social media profiles. How? By asking them to use their brand and post their pictures with given specific hashtags. This is an an interesting strategy to interact with your audience.
It increases customer engagement, retains followers, boosts conversion and of course increases brand awareness.
Which is why it is suggested to have social media profiles for your business. In case, you were just procrastinating, then you should stop doing it right away.
Of course, every business has a different taste. You have to figure out ways to keep your presence alive among billions. Such as hosting live videos, creating controversial campaigns, luring with offers, etc.
Depending on your brand and taste, you can craft a powerful social media strategy. However, there are a few simple tips that we think can be applied to all businesses and do wonders for them.
Let us walk you through these steps one by one:
Know your Audience:
You can only serve right to your customers when you know what exactly they want. You cannot target gen x if you sell trendy gym wear like leggings and joggers. Likewise, you can not sell jelly candies to millennial. You won’t be expecting kids and baby boomers to come on your website if you offer tattoos and piercing services. We think, we made our point clear here. Determine your audience so that you know their interests and target their needs accordingly. Once you know the audience, you will know what content you need to offer to attract and retain the followers.
Dive into Social Media Platforms:
There is a wide pool of social media platforms for you to dive in. You have to see, which social media channel keeps your audience hooked to. Where your target audience spend most of their time. Millennial are super active on Instagram. Snapchat is quite famous among gen Z. Facebook, YouTube, Twitter have users of all generations. So, you have got to show your presence where your target audience is. Again, let’s just say, if you want to talk about public speaking tips, YouTube is quite an effective channel to approach your audience or you can also publish blogs for the same.
Squeeze Juice out of your Content:
What keeps the audience hooked to your brand? Awesome content! Show something that get you under the spotlight. There are a ton of other brands who are competing with you. Engaging content is a way to steal the limelight from the competitors. Give them reasons to follow you and share your content. Host live videos, start a campaign, exciting offers, contests are some ways to interact with the audience. You can also scrutinize your competitors to see what they post and brainstorm how and what different can you offer to the audience. Such as posting a picture with your brand’s product along with a hashtag is getting too popular among the millennial.
In case, you want your creative juices flowing, read our blog on 7 Golden Content Marketing Tips to Squeeze More Juice Out of your Content
Strike a Balance:
How often should I post on social media? Now that’s the question that everyone is looking an answer for. Well, there are no set rules for posting content on the social media. But post when you have something credible for your audience. You don’t want to post too much to irritate your audience. You don’t want to post too less to make them unfollow you. Find middle ground. Experiment a little. Start with more and fewer posts to see how your audience respond to you.
Measure and Monitor:
Now let’s track if you were able to meet your goals. How can you do this? Use social media metrics to monitor the level of engagement, likes, shares, views, follows, etc. Keep a tab on all your posts and on every channel. Keep important metrics in mind while monitoring social media engagement like tag, reposts, mentions, profile visits, and more.
We bring you some useful social media metrics PowerPoint templates for your business. Incorporate these and measure your success rate.
Social Media Metrics PowerPoint Templates:
PowerPoint Template 1:
Click here to download social media business performance dashboard PPT template.
PowerPoint Template 2:
Grab social media marketing analytics PPT slide.
PowerPoint Template 3:
Get access to monthly social media dashboard for marketing analysis.
PowerPoint Template 4:
Click here to download social media business performance dashboard PowerPoint template.
PowerPoint Template 5:
Download social media KPI dashboard showing Facebook conversions from ads.
PowerPoint Template 6:
Click here to download social media KPI dashboard showing Facebook Twitter Instagram reach.
PowerPoint Template 7:
Grab social media dashboard with page view visits analysis.
PowerPoint Template 8:
Download social media KPI dashboard showing Facebook YouTube reach.
PowerPoint Template 9:
Get access to social media KPI dashboard showing Facebook customer engagement assessment.
PowerPoint Template 10:
Download social media dashboard conversions.
PowerPoint Template 11:
Click here to download social media KPI dashboard showing traffic and conversion.
PowerPoint Template 12:
Click here to access social media marketing assessment PPT template.
PowerPoint Template 13:
Download social media marketing dashboard PPT slide.
PowerPoint Template 14:
Download social media marketing performance evaluation for your business.
PowerPoint Template 15:
Grab social media KPI dashboard showing followers, reach and engagement analysis.
PowerPoint Template 16:
Download social media metrics PPT template.
PowerPoint Template 17:
Download social media performance summary dashboard PowerPoint template.
PowerPoint Template 18:
Grab social media KPI dashboard showing Facebook analytics.
PowerPoint Template 19:
Get access to social media KPI dashboard showing Facebook, YouTube analytics.
These social media metrics PowerPoint templates will help you track how well your audience respond to your brand. Also, it will help you understand to what your audience respond to. This way, you will be able to come up with a fresh and new content to engage your followers, if needed.
P.S. Make a habit to respond to your customer’s queries and concerns frequently.
