The Perfect Security Proposal Template to Close More Deals

The emerging global threats, whether known or unknown, have compelled companies to develop systems and protocols. Classically, door-to-door services and salespeople were responsible for delivering stellar sales pitches, but the modern era demands a lot more technology-oriented and advanced.

Rising competition has also made it a cumbersome process for companies to determine the right security systems for their organization. Therefore it has become imperative for security service providers to present a well-constructed proposal, classifying the nitty-gritty of their company.

A security proposal is a document that underlines what your company does, its achievements, offerings, services, so on and so forth. In short, it is the key to getting the project, your client is offering. Proposal writing is both easy and difficult. The difficult part is making it persuasive and compelling while the easy part is to determine its content.

Nonetheless, if you want your proposal to stand out, you need a well-constructed security service proposal template, that will make the entire process of proposing your services to the client pretty straightforward.

So, let us get started!

Download Security Proposal PowerPoint Template

1. Cover Letter

Start your proposal by introducing yourself that can be done in form or a cover letter. Keep your cover letter short and crisp explaining those things that are of relevance such as who you are, your vision and other aspects. You can also explain what you are capable of doing for your client but briefly. Along with this, you can give a reason to your client as to why installing a security service is important.

2. Project Summary

This is also a kind of introduction slide. Your client is aware of the security services that he needs; probably that is the reason he is looking at your proposal. But to intrigue your clients and make them go that extra mile it is important to showcase each of your deliverables. Also to make this template more effective cater your services to your client’s problems so that he instantly gets attracted to your proposal.

You can present a list of your capabilities in the form of bullets or the way you like however include some general areas such as-

Ability to provide a full spectrum of services
Relationship Philosophy
Value-Added Services
Solid result-oriented organizational structure
Competitive advantages
Regional Capacities/ Capabilities
Organizational Abilities
Innovative Programs
Customer Service Tools

All of these are some general areas which in our opinion should be included in your proposal. But as this is your proposal feel free to include and exclude anything you like.

3. Our Services

Ultimately it is all about convincing the clients that you are the best bid. And for that, you need to explain to them the services that you are willing to offer. It is also best to include all the safety measures that you will undertake such as personal safety, health facilities, special event security and so on. You can either give a brief description of your services or just include the names of each of the services.

Also conducting thorough research on what your clients’ desires can help you a lot. You can use that information and formulate your services accordingly. Because if you lack any of the services that the client needs, there are very rare chances of him offering his contract to you. Hence, make this section of the proposal customer-centric.

4. Our Equipment Used

This slide is all about your technology and equipment that you will be using to carry out your security services. This is the 21st century, where technology is a major element of any industry. Therefore, cover all of the equipment here. You can also mention their respective specifications and their usage. Additionally, if you use products from a reputed brand then you can mention that too to gain the trust of your customer even more.

5. Our Specializations

This is the section where you can outshine all your competitors. You can mention all your specialties that others might be lacking. Mention various properties that can be secured by your services such as hotels, apartment complexes, etc.

You can keep it as short as you want or give an in-depth explanation of each of your specialties to persuade your client into hiring you.

Also, try including something unique and different to get noticed and stand out of the pack!

6. Customized Plan

In this section, you can give an in-depth explanation of your customized plan that is tailor-made to your client. Each of the clients require a different plan, so, tailor it according to their expectations. Break down your package into different categories that adhere to your client’s wants.

We have described four steps that are extremely relevant. You can discuss them as per your security schedule.

7. Your Investment

Pricing slide is the most important slide as 90% of the clients flip right to it rather than going through the entire proposal. Therefore, make sure to break down this part of the proposal in very clear terms. Present it in such a way that at a single glance, the client is able to make out how much he needs to invest to feel safe and secure in his premises. Include the wage rates of all your personnel, whether they consist of technicians, security guards, etc, that your company is supplying to secure the premises. Give an exact estimate of all the prices that will be borne by the client if he hires your services. Also, show the total expense at the very end without any hidden costs. If you have any hidden costs and have not mentioned in this slide, then chances are you may lose the trust of your client. Therefore, maintain full transparency in this section.

8. About Us

After you have dealt with your services and their corresponding prices it is now time to talk about your company. This is the final section wherein you can showcase your company’s achievements, history, mission, vision and other important details that are mandatory to discuss with your client. Your ultimate goal is to deliver a proposal that convinces your client that you can be trusted with their work. Therefore, explain everything about your company and team members in detail. You can also share your security philosophy as well as the training that you give to your employees.

Include everything that is important to convince the client that you will deliver what you have promised throughout the proposal!