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The Ultimate Playbook for Driving Organic Business Growth

The Ultimate Playbook for Driving Organic Business Growth

Megha Garg

Megha Garg

author-user
June 27 2022

What is Organic Business Growth?

Business growth that the company achieves by enhancing the sales internally & increasing its output is known as organic growth. Furthermore, it includes all those activities related to the upsurge in the business's expansion through their own resources.

 

Companies with high organic growth produce higher returns for their shareholders than those who rely more on acquisitions. Thus, check out the guidelines that are important to note down while preparing a competent organic growth playbook for your organization.

 

 

How to Scale Business Organically?

Consequently, there are a few easy steps to follow that will aid your business in growing organically in a short period. Take a look at vital highlights to follow:

 

# Use semantic keywords

 

Provide detail on the exact keywords you see on Google. Whatever people search, it understands, keeps it in their memory, and establishes a connection between the words the searcher uses.

 

Moreover, semantic keywords are keywords related to a specific topic. Google searches and collects data from their history, searcher’s location, etc., and comes up with similar semantic keywords.

 

 

Via Giphy

 

 

# Write compelling content

 

To get organic business growth for your organization, you must write compelling content for your website. Additionally, data or information you provide should be relevant and factual for users.

 

Henceforth, if your content matches with searchers’ intent, they will come to your website to learn more about their search & get sufficient information for their questions or queries.

 

# Give more emphasis to your CTA and their positioning

 

For increasing online sales and enhancement from consumers, you must include a great call to action. Not only this, one should know where to place their CTA.

 

Make sure you know that CTA is not just responsible for getting traffic to your website and increasing sales. Moreover, a good CTA will bring traffic again & again to your website so that they hang around for more helpful information.

 

# Use long-tail keywords

 

Long-tail keywords contain more than four words and are beneficial for organic growth as they aid in boosting your content’s ranking.

 

Also, customers will buy the product from whom they know well, trust, and like. So, focus on what they are trying to search online through long-tail keywords. Likewise, provide them with valuable content that they can trust.

 

 

Best Organic Growth Playbook Drafted by SlideTeam

We at SlideTeam did considerable research and relevant industry analysis to draft guidelines for a comprehensive playbook.

Furthermore, it is the ultimate guide on how to grow the business and what parameters to consider.

 

The playbook comprises forty-three individual slides and each one constructively covering different aspects of managing organic growth. Additionally, the PPT playbook has a coherent content structure, modern color schemes, impactful graphics, and clean typography.

 

This article sheds light on a handful of the guidelines from this “Organic Growth Playbook” presentation.

 

Henceforth, read on as we brief you about the top fifteen slides.

 

 

Slide 1: Cover Page – Organic Growth Playbook

The first slide of the playbook must be the cover page that depicts the name of the playbook and your company name. Thus, this slide showcases the title of the playbook, i.e., Organic Growth Playbook.

 

It also includes your company name for interested stakeholders. Moreover, the slide should be insightful and can consist of a remarkable image of the company or related to the playbook.

 

Cover page has to provide a competent look to your playbook. It marks the first impression on readers and stakeholders. After that, you can present vital guidelines for the playbook.

 

 

Organic Growth Playbook PowerPoint Presentation Slides

Download this 100% Editable slide from Organic Business Growth Playbook

 

 

Slide 2: Purpose of Playbook

Next element to exhibit in your playbook is its purpose for the company. Thus, this slide provides information on the purpose of the organic growth playbook.

 

Henceforth, some of the key highlights for the purpose of organic business growth playbook include:

 

  • It provides you with multiple strategies such as cross-selling, upselling, etc., which can help your organization.
  • It displays various KPIs to measure the success of organic growth strategies
  • The playbook will serve as your organization's guide and help attain organic growth, etc.

 

Similarly, one can illustrate their organic growth playbook's agenda, role, and purpose. It will help their companies to form a strategy for their business growth.

 

 

Organic Growth Playbook PowerPoint Presentation Slides

Download this 100% Editable slide from Organic Business Growth Playbook

 

 

Slide 3: Introduction to Playbook

This slide presents facts about organic growth. Likewise, it provides details on an overview of the playbook, different parts of the playbook, their description, page no., etc.

 

All this information is mentioned in the tabular presentation. The table displays details for 3 parts of the organic growth playbook. They are:

 

  • Organic growth key stats
  • How companies are increasing revenues with organic growth
  • Organic growth strategies, etc.

 

Furthermore, the slide highlights that organic growth is something that all organizations want to achieve. It helps in increasing sales & attaining business goals at an accelerated level.

 

Also, the following playbook will serve as a guide for your firm and will help you in connecting to new audiences & retargeting the old ones.

 

 

Organic Growth Playbook PowerPoint Presentation Slides

Download this 100% Editable slide from Organic Business Growth Playbook

 

 

Slide 4: What is Organic Growth & How you can Achieve It

How organic growth can impact your organization? This instance too play a vital role for any company, and how this growth can be achieved. Thus, this slide gives an overview of organic business growth as a strategy & outlines its key advantages to the organization, such as:

 

  • Increase in revenue
  • An influx in repeat customer rate
  • High conversion rates, etc.

 

Additionally, key highlights to mention in your organic growth playbook as an overview are:

 

  • When a firm decides to attain growth through sales internally, it is known as organic growth
  • This growth ignores all the inorganic methods of increasing profit, such as mergers and acquisitions.
  • Comparison of the year-over-year revenue is made to calculate organic growth, etc.

 

Likewise, you must display details for organic growth & ways of achieving that growth.

 

 

Organic Growth Playbook PowerPoint Presentation Slides

Download this 100% Editable slide from Efficient Playbook Template

 

 

Slide 5: How Companies Excel with Organic Growth

Present methods/ways in playbook through which firms can excel in this organic growth. This slide shows the impact of organic growth on the organization. Furthermore, these KPIs can help in measuring the effectiveness of these strategies.

 

Thus, the parameters include:

 

  • Recommendation by customers – 45%
  • Repurchase rate – 75%
  • Customer is willing to purchase other products – 38%, etc.

 

Consequently, the playbook slide also showcases that adopting an organic growth strategy has greatly benefitted multiple organizations. Those as mentioned above are its key impact on the firm.

 

 

Organic Growth Playbook PowerPoint Presentation Slides

Download this 100% Editable slide from Efficient Playbook Template

 

 

Slide 6: Key Strategies to Attain Organic Growth

Another vital guideline for organic growth playbook is displaying key strategies. This slide shows the strategy that can help the organization achieve organic growth. These can be:

 

  • Selling existing products to new customers
  • Selling your products to new customers
  • Developing new products & services
  • Developing the new business model
  • Expanding into new industries, etc.

 

Moreover, the slide presents multiple strategies through which the organization can achieve organic growth. Also, these strategies can be implemented at various levels of business stages & can help in generating revenues.

 

 

Organic Growth Playbook PowerPoint Presentation Slides

Download this 100% Editable slide from Efficient Playbook Template

 

 

Slide 7: Selling your Products to Existing Customer

This slide highlights selling products to an existing customer as a strategy for attaining organic growth. Moreover, it includes key points such as:

 

  • Cross-selling
  • Upselling
  • Market promotion & campaigns
  • Loyalty programs, etc.

 

Furthermore, catering to existing customers is one of the best techniques to grow organically. We have even displayed multiple strategies you can use to promote your products to existing customers.

 

Likewise, one can explain these strategies too in the playbook & present relevant data.

 

 

Organic Growth Playbook PowerPoint Presentation Slides

Download this 100% Editable slide from Organic Business Growth Playbook

 

 

Slide 8: Cross Selling your Products to Existing Customers

Existing customers’ retention is as important as gaining new ones for organic growth. This slide display cross-selling as a strategy. It helps in selling products to existing customers. It includes key points such as:

 

  • Based on past purchases & consumer behavior
  • Discounted to buy more
  • Complete product package
  • Loyalty rewards & points, etc.

 

Moreover, it states that cross-selling helps you sell your products to existing customers. This approach pitches complementary products to the consumer. It even utilizes multiple strategies to promote such products, some of which are enlisted above.

 

 

Organic Growth Playbook PowerPoint Template

Download this 100% Editable slide from Organic Business Growth Playbook

 

 

Slide 9: Up Selling your Products to Existing Customers

This slide presents up selling as a strategy to sell products to existing customers. Furthermore, up-selling is a strategic method through which you can sell the customer an upgraded version of the product they have already purchased.

 

Likewise, it utilizes multiple strategies to promote such products. Some of the key strategies are enlisted below:

 

  • Premium version of the product
  • Customization of products
  • Optional features
  • Complementary items, etc.

 

You can even explain these strategies in the playbook.

 

 

Organic Growth Playbook PowerPoint Template

Download this 100% Editable slide from Organic Business Growth Playbook

 

 

Slide 10: Marketing and Promotional Activities

Marketing and promotional activities exhibit what efforts you are taking in business to improve growth rate. Thus, this slide presents promotional activities as a strategy to sell products to existing customers. Key marketing strategies include:

 

  • Paid advertisement, Cause marketing
  • Relationship marketing, Word of mouth
  • Internet marketing, Diversity marketing, etc.

 

The guideline also highlights checklist parameters for marketing & promotional activities. Moreover, it helps you to promote your product & services and shows questions such as:

 

  • Have you positioned your product effectively
  • Have you segmented the audience
  • Have you identified your target population, etc.

 

Marketing campaigns are one of the best strategies to attain organic growth. Also, a promotional campaign can be run through multiple platforms.

 

 

Organic Growth Playbook PowerPoint Template

Download this 100% Editable slide from Organic Business Growth Playbook

 

 

Slide 11: Selling Existing Products to New Customers

Selling existing products to new customers require competent strategy & highlighting the same in the playbook becomes vital. This slide displays selling existing products as a strategy for attaining organic growth. Some of those strategies include:

 

  • Expanding into new markets & geographies
  • Utilizing new marketing channels
  • Using digital marketing, etc.

 

Also, reaching out to new customers is always a successful strategy for any organization. Likewise, in this organic growth playbook, we will guide you on how to target & achieve new customers.

 

 

Organic Growth Playbook PowerPoint Template

Download this 100% Editable slide from Efficient Playbook Template

 

 

Slide 12: Utilizing New Marketing Channels

This slide exhibits utilizing new marketing channels as a strategy to sell existing products to new customers. As we know, new marketing channels require a new marketing strategy. Below we have mentioned multiple online and offline strategies that one can use. These are:

 

  • Online advertisement tools (webinar, social media, blogs, content marketing, SEO, etc.)
  • Offline advertisement tools (television, radio, print media, etc.)

 

Similarly, one must illustrate both types of strategies in their playbook for utilizing new marketing channels. It aids in improving organic business growth.

 

 

Organic Growth Playbook PowerPoint Template

Download this 100% Editable slide from Efficient Playbook Template

 

 

Slide 13: Developing New Product and Services

This slide depicts developing new products & services as a strategy for attaining organic growth. It highlights a product development Gantt chart that the organization can utilize to track its progress. Innovating & developing a new product is always a way to have organic growth.

 

Furthermore, we have enlisted a product development Gantt chart in the playbook to optimize your product development process & generate profits. Additionally, Gantt chart gives monthly details for new products:

 

  • Plan
  • Test
  • Development
  • Launch

 

Other vital details mentioned in the chart are the date for project kickoff, executive review, executive decision, beta release, subcontractor selection, prototype, Gartner analyst review, etc.

 

 

Organic Growth Playbook PowerPoint Template

Download this 100% Editable slide from Efficient Playbook Template

 

 

Slide 14: How to Measure the Product Performance

Illustrate details for different metrics that you use to measure the performance of the product. This slide showcase multiple metrics that the organization can use to track the performance of their product. Additionally, these key metrics include:

 

  • Unit sold – total units of the product sold in the market
  • Revenue generated – total revenue generated by the product in the market
  • Purchase value – average purchase value of the product, etc.

 

Similarly, one must include key metrics in their organic growth playbook for measuring product and service performance.

 

 

Organic Growth Playbook PowerPoint Template

Download this 100% Editable slide from Efficient Playbook Template

 

 

Slide 15: How to Measure Organic Growth

Once you have set all guidelines for organic growth, it becomes essential to measure the success. This slide illustrates multiple metrics that the organization can use to track the performance of its organic growth strategies. Measuring organic growth is a key aspect that every business owner should know. We have highlighted multiple metrics you can use to do the same.

 

Thus, the tabular presentation for measuring organic growth includes the following key elements:

 

  • Metrics
  • Description
  • Expected increase, etc.

 

Hence, key metrics to include while measuring the growth are revenue, market penetration, market share increase, referral rates, etc. Likewise, for all these metrics, one must highlight their description in the table with expected growth.

 

 

Organic Growth Playbook PowerPoint Template

Download this 100% Editable slide from Efficient Playbook Template

 

 

Conclusion

Download this playbook and then customize it to prepare an organic growth strategy in no time. Consequently, this well-researched, detailed playbook will help you grow your business.

 

In case you need assistance, feel free to call us at 408-659-4170. You can even inbox us at [email protected] Moreover, start a chat with a live technical expert—signup for our PPT membership, starting at $49.99.

 

Slide Team has an expert panel of finance, design, research & content specialists. Moreover, they can custom-make a playbook based on your requirements.

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