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“Although a great proposal by itself seldom wins a deal, a bad proposal can definitely lose one,” Tom Sant, a top-notch sales trainer, has said.
A successful brand gives rise to a successful business. Branding is one of the key attributes of an organization as it helps customers resonate with the company. The brand endows a business with goodwill, but many are uncertain about how to make a brand recognizable.
Want to build a brand that helps your business be cherished forever? Explore this mini-guide replete with branding PPT templates to build and maintain a strong brand relationship with your customers.
A branding proposal is a solution to this dilemma wherein the decision-makers of a particular company can decide the brand they want to create to engage the customers.
Branding Proposal Templates
A branding proposal is a persuasive business document highlighting elements like problem identification, branding solution, scope of services, etc. It is designed to help businesses increase their recall value, tap the online channel better and boost sales.
If you are looking to simplify your rebranding process, use our exclusive blog featuring ready-made PowerPoint slides in crafting a successful rebranding strategy.
SlideTeam offers world-class Top 10 actionable branding proposal templates with samples and examples to help your clients. These PPT Slides are customizable, and ready-to-use if you choose to do so. Download our branding proposal presentation templates to promote your client’s business.
Template 1: A4 Branding Proposal Template
Are you planning to formulate a branding proposal for your customer? Find our reformattable A4 Branding Proposal Template to create a branding plan or marketing strategy for your client. Decide on a timeline and calculate the estimated cost for branding with this PPT Slide. The presentation template is compatible with both MS PowerPoint and Google Slides and available for immediate download. Deploy this PPT template now!
Template 2: Branding Proposal PPT Slides
Do not miss out on this ready-to-use branding proposal presentation template. This template comes with pre-existing content; you just need to add in the company specifics and submit it to your client for a favourable response. Starting from layout to content, customize this template to suit your business needs. Download this template now!
Template 3: Branding Design Proposal Template
Do you want to create an eye-catching brand proposal that draws a spontaneous wow from clients? To this end, our branding design proposal presentation template is the only choice. It helps you showcase vital branding components, such as project context and objectives, mode of communication, investment, awards and recognition, and more. Download this proposal presentation template to create an impressive logo and tagline for your client’s brand.
Template 4: Branding Process Infographics PPT Slide
Use our infographic branding proposal slides for a discussion on the three main aspects of the branding process: The brand promise, the action plan, and the implementation of the work plan. Create a brand that helps achieve the goals of your client’s company with a download of this presentation template.
Template 5: Branding Proposal Roadmap Template PPT Slides
Create a niche for yourself with this PowerPoint Template that treats branding as a process spanning five stages; you can fill in your own content. What are you waiting for? Grab this branding proposal roadmap PPT slide and optimize your brand offering.
Template 6: Work Contract for Branding Proposal PowerPoint Slides
Deploy this high-quality work contract PPT Template that provides you with clear and concise information about strategy, mutual cooperation, charges for services performed, and cancellation (if needed) in your branding proposal. This presentation template allows you to showcase that you are taking care of your own brand as well. Your ratings and reviews are sure to go up with a download.
Template 7: Branding Proposal Timeframe PPT Guidelines
Create an insightful branding timeframe with this branding proposal PPT Template that allows you to showcase milestones. These could be on the first-ever meeting, present strategy, initial design concepts, refined designs, etc. Assimilate this timeframe PPT layout in your company now and reap rich rewards.
Template 8: Phases for Branding and Communication PPT Themes
This PowerPoint Slide helps you present information in three phases: Discovery and brand roadmap; Creative development, and Support & marketing plan. Develop customer engagement ideas, create tools for implementing the plan, and define the communication channels by downloading this branding and communication PPT layout.
Template 9: Cost Estimate for Branding PPT Portrait
Want to discuss the project budget with your client? Use our branding proposal PPT Template and showcase the cost for each business task in the proposal. Discuss the financials and set a budget limit for the project with a download of this template.
Template 10: Scope of Services in Branding PowerPoint Slide
Facilitate better communication with our influential branding proposal template. This presentation template enables you to focus on your project activities and highlight your client’s branding requirements. Additionally, it offers solutions to increase brand visibility by creating new logo designs, colors/fonts, tagline development, and business card templates. Download now!
Brand Equity Matters!
Last but not the least, a branding proposal is a be-all and end-all for a company. The reason is that it contains details about brand ambassadors, strategy, execution, and the investment that a company has to make. Download our PowerPoint Templates on brand proposals to create a successful business and increase your client’s brand image.
PS: Want to maintain a consistent brand image for your business? Here’s our collection of well-structured brand style guide templates to help customers spot and recall your brand in a nanosecond.
FAQs on Brand Proposal
What should a brand proposal include?
If you are going to create a brand proposal, you will have to include the following key elements:
- A professionally designed cover page creates the first impression to grab the attention of the client and reflect your unique brand identity.
- After designing a cover page, a well-written executive summary of your company is a must to showcase how your offering is a perfect fit for the client’s expectations.
- Clarify the services you are offering such as whether you are offering creation of the complete branding experience or just recommending guidelines.
- The project timeline needs to be explained because most clients want to complete the project within the shortest period possible.
5. Don’t forget to include the estimated project cost to make your client comfortable. Don’t just give a ballpark figure. Give a break-up of the major costs, including taxes and discounts.
What is a marketing proposal?
A marketing proposal is a written document that marketers, Public Relations (PR) firms, and advertising agencies give to prospects. It outlines advertising, marketing, and brand awareness efforts that will be undertaken to achieve the client’s business goals. This proposal is persuasive enough to quantify details on strategy, implementation, timelines and cost, and can be specific to marketing efforts such as social media marketing, content marketing, etc.
What are the four major branding strategies?
For brand development, there are four main brand approaches, which are discussed below:
- Product line extension: It refers to a situation when a brand introduces a new product within an existing product line and targets an existing market using the established brand name.
- Brand extension: It refers to the broadening of a business by launching more products under the existing brand name. For example, Disneyland is an extension of the Disney brand.
- Multi-brand:
This refers to the moves companies make to ensure that they can have a better shot at capturing the market. In it, different products/services or brands are launched in the same market segment and the name or identity is also changed. This means that the business remains the same, say chocolates, but there could be 20 brands by different names and identities with the parent company the same.
4. New brand: It includes the launching of a new brand with a new logo, new identity, new product offering etc. Say, Starbucks captured a new market when it introduced ready-to-drink chilled coffee.
How does one build a successful brand?
To build a successful brand, the following steps must be taken:
- Discover the main purpose behind your brand.
- Analyze the competition’s brands.
- Focus on your brand’s target audience and continue to nurture the segment.
- Highlight your brand’s key benefits and vision.
- Build a brand story using your unique business voice.
- Create a brand logo and tagline.
7. Develop a long-term investment plan.
Download the free Brand Proposal Templates PDF.
