In the world of food and hospitality, catering is like putting on a special show of delicious meals for events. Whether it's a wedding, a big company meeting, or a small party, catering is about ensuring people have a great time eating your food. How amazing would it be if your food catering business served all of these purposes in the best way possible?


But here's the thing: to make your catering business start-up a hit, you need more than just tasty dishes. Of course, you can hire the best chef and team, but other parameters must be considered. You need a plan, like a map, to help you reach success. This plan is called a business plan, and it's like having a recipe for your business. However, creating this plan from scratch is definitely a lot of effort, but you don’t have to do this alone. We are here to help you!


In this blog, we'll show you how to create the perfect business plan for your catering service, through our template. Just like you have secret ingredients for your best recipes, a business plan has special parts that make your catering business good. If you're eager to start your catering adventure and want to ensure you're on the right track, let's get cooking and talk about how to make your catering business plan!


Best Catering Service Business Plan Templates


Table of Contents


  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Customer Analysis
  5. Competitor Analysis
  6. SWOT Analysis
  7. Porter's Framework
  8. Marketing Plan
  9. Operational Plan
  10. Financial Plan


Before delving into the details of each of powerpoint template pages, you must know that when you download business plan template, you will be greeted with 43 business pages. These aren’t just any pages; they are in-depth, thought-through pages that are excellent resources to outline your business plan for the right investors. The graphics and images utilized for designing these pages are top-notch to ensure the highest level of professionalism when you present the relevant information. This blog will focus on 10 pages within the entire deck.


You will get the 43-page Doc, PDF, and XLS files upon downloading.


1. Executive Summary

Welcome to the Executive Summary template—a savory introduction to your catering business plan! This page sets the stage for your culinary journey, offering a bite-sized taste of your vision, mission, and what makes your catering venture a delectable choice. Think of it as the appetizer that leaves your investors craving for more, and we've crafted it to ensure they're hooked from the first bite.


In our Executive Summary section, you will get templates for


1.1 The Quick Pitch: Provide a concise and compelling overview highlighting your catering service business's key features and offerings.


1.2 The Entity Profile: Furnish investor-friendly information that outlines your company's structure and profile, making it readily understandable and attractive to potential supporters of your catering venture.


Executive Summary


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(Do you want to promote your catering service business but not make it very detailed? We get it, and we have something that fits the bill. Explore our one-pager business template and flaunt your business plans with ease!) 


2. Company Overview

Spice up your catering business plan with our Company Overview template! Here, we stir together the essence of your culinary venture, its history, and your team's secret ingredients for success. From the heartwarming story of inception to your future aspirations, this page paints the portrait of your catering business that'll leave your readers hungry for more.


In our Company Overview section, you will get templates for


2.1 Vision and Mission: Establish the overarching mission and vision that serve as the driving force behind your catering service business.


2.2 Company Goals and Objectives: Highlight the specific targets and objectives that your catering business plan aims to achieve, offering a roadmap for success.


2.3 Start-up Summary: Deliver a brief overview of your catering business, including essential details about its origin, structure, and foundational elements.


2.4 Market Gap Analysis and Business Statement: Identify gaps within the catering market and solidify your business statement, positioning your brand uniquely within the industry.


2.5 Services Portfolio: Present a comprehensive list of the catering services your business will offer, showcasing your range of culinary expertise.


2.6 Key Success Factors: Outline the critical factors that will be used to gauge the effectiveness and achievements of your catering business plan, ensuring a clear path to success.


Company Overview


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(Do you run a fast food joint that works well but needs some scaling? That’s an uphill task without a business plan, however, you can access our fast food business plan template and make your job easier!) 


3. Industry Analysis

Satisfy your craving for market insights with our Industry Analysis template! This section is a culinary exploration of the catering industry's landscape. We've simmered down spaces to highlight the latest catering trends, customer preferences, and challenges to create a savory broth of knowledge. Dive in to understand the flavors of the catering world and uncover the ingredients for your business's success.


In our Industry Analysis section, you will get templates for


3.1 Market Analysis: Conduct an in-depth exploration of the catering service market, assessing its current status, uncovering potential opportunities, and identifying key industry players.


3.2 Market Trends Tracking: Stay at the forefront of industry developments by actively monitoring and capitalizing on the latest trends shaping the catering or food service sector.


3.3 Major Challenges and Solutions: Recognize and develop strategies to overcome the significant obstacles and challenges that may impede the progress of your catering business.


3.4 Growth Drivers Identification: Pinpoint the specific factors and strategic initiatives that will drive and enhance the growth and success of your catering brand.


3.5 Geographical Market Analysis: Analyze and tailor your approach to cater to different geographical regions within your target market, ensuring effective expansion and adaptation to regional preferences and demands.


Industry Analysis


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4. Customer Analysis

Our Customer Analysis template serves up a feast of information! Here, the aim is to slice and dice the data to understand your target audience. Who are your hungry patrons? What tickles their taste buds? We've prepared this page to help you tailor your catering services to meet their unique cravings and ensure your business delights their palates.


In our Customer Analysis section, we offer comprehensive templates for:


4.1 Target Market Definition: Precisely delineate the particular consumer or business segments your catering service intends to serve.


4.2 Buyer Persona Development: Craft a comprehensive profile of your ideal customer, providing detailed insights into their demographics, preferences, and behaviors to understand their needs better.


4.3 Market Sizing Analysis: Calculate the total catering market size and assess the potential market share for your catering brand, enabling you to gauge the breadth of opportunities available within your business landscape.


Customer Analysis


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5. Competitor Analysis

Get ready to spice up your strategy with our Competitor Analysis template! Analyse through a culinary showdown what your competitor has to offer, and dissect your competitors' recipes for success. Use this template to explore their strengths, weaknesses, and secret ingredients, helping you craft a winning recipe that stands out in catering.


In our Competitor Analysis section, we provide templates for:


5.1 Major Players: Examine the prominent competitors and key players operating within your catering service sector.


5.2 Attributes Comparison: Perform a thorough analysis comparing the essential attributes and features of various catering products or services available in the market. This assessment will help us position our offerings effectively.


Competitor Analysis


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6. SWOT Analysis

Dive into the flavors of strategy with our Catering SWOT Analysis template! This section is your secret sauce, where you can blend strengths, weaknesses, opportunities, and threats into a rich, strategic concoction. It's the recipe for a resilient catering business prepared for any culinary challenge. Analyze what works for you and what can be enhanced as you move ahead in your business.


SWOT Analysis


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7. Porter's Framework

Stir the pot of competition with our Porter’s Framework template! Here, you can unravel the intricacies of your catering market, examining the bargaining power of vendors and customers, the threat of new brands, and the rivalry among competitors. This page helps you craft a recipe for success unique to your business. Use this framework to decide your future marketing strategy.


Porter's Framework


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8. Marketing Plan

Spice up your catering business's growth with our Marketing Plan template! This page is where you can marinate your marketing strategy, combining digital, traditional, and creative flavors to attract and engage clients. From social media to mouthwatering campaigns, you have got to have the recipe for your marketing success. Outline all of the relevant details through this template page.


In our Marketing Plan section, we provide templates for:


8.1 Sales Strategy: Formulate a comprehensive plan articulating your approach to attaining your sales objectives and targets within the catering business.


8.2 Promotional Strategy: Clearly define your promotional and marketing tactics, outlining how you intend to generate excitement and awareness for your catering brand.


8.3 Pricing Strategy: Elaborate on your pricing strategy, demonstrating how you will balance profitability and attracting consumers in the competitive catering market.


8.4 Sales Funnel Optimization: Chart the customer journey, from the initial point of awareness to the final purchase, to optimize and streamline the sales process for your catering products.


Marketing Plan


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9. Operational Plan

Set the table for operational excellence with our Operational Plan template! This section is a master recipe detailing kitchen operations, staffing, logistics, and event execution. It ensures your catering business runs like a Michelin-star restaurant, delighting clients with every dish. This must act as a priority for any new business because strong operations define the success of a business venture.


In our Operational Plan section, we provide templates for:


9.1 Retail Selling Strategy: Outline your comprehensive plan for selling catering products in retail settings, elucidating your sales approach and specific tactics.


9.2 E-commerce Sales Strategy: Delve into your digital commerce strategy, highlighting your spending plan and detailing how you'll navigate the online marketplace to drive sales.


9.3 Milestones and Achievements: Illuminate the significant operational milestones and key achievements that mark your journey in the catering service business, providing a clear picture of your progress.


Operational Plan


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10. Financial Plan

Savor the taste of financial success with our Financial Plan template! Here, you can craft a financial recipe, outlining revenue projections, cost analysis, and budgeting. It's the secret sauce that ensures your catering venture not only tantalizes taste buds but also brings prosperity to your doorstep. Keeping your customers happy is the priority; however, getting in the profits matters the most!


You will find the following templates in the Financial Plan section of this business plan:


10.1 Financial Assumptions: In this section, translate your financial assumptions into actionable strategies for your catering service business.


10.2 Revenue Model and Sales Forecast: Illuminate the origins of your catering service's revenue and outline a comprehensive plan for its growth in this detailed blueprint.


10.3 Break-Even Analysis: Examine the critical factors propelling your catering business towards the break-even point, allowing you to gauge your profitability milestones.


10.4 Projected Profit and Loss Account: Gain a financial snapshot of your catering business by estimating revenues, tracking expenses, and forecasting overall profitability.


10.5 Projected Cash Flow Statement: Take control of your catering business's liquid finances by presenting a projection of expected cash inflows and outflows.


10.6 Projected Balance Sheet: Offer a thorough insight into the anticipated assets, liabilities, and shareholders' equity for your catering brand, ensuring financial transparency.


10.7 Scenario Analysis: Explore various scenarios to evaluate how different business conditions and potential risks may impact the financial health of your catering venture.


10.8 DCF Valuation: Employ discounted cash flow analysis to determine the present value of your catering business, providing a quantitative assessment of its worth in the market.


Financial Plan


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There’s more to it!


No matter whether you want to start a catering business for your love of food or because you consider it to be a profitable venture, a plan needs to be in action. Why work on stringing multiple pages together when you can get access to an incredible all-inclusive business plan right here? You can access this entire template in an easy-to-edit PowerPoint format or a PDF/Word Document. So, without a second thought, download this presentation template and ace your catering business plan.


FAQs on Catering Services Business Plan


1. What is a catering business plan?


A catering business plan is a document that details the objectives, activities to be performed, and strategies for a new or existing catering business. An effective catering business plan should clearly describe the business's functioning. It should also include information on the target market, services, company size, employee catering management, and pricing strategy. The business plan should also cover expenses, sales strategy, market analysis, and an extensive financial plan. It should be made keeping in mind the salaries and everyday expenses of the business.


2. How can I start a catering business?


To start a catering business, you must follow these steps:


  • Decide on the catering concept and the business name.
  • Create a business plan for the catering business outlining the budget, pricing, and financing.
  • Obtain all the necessary license documents, permits, and insurance for the catering business.
  • Find a suitable place for the kitchen.
  • Set up the kitchen with the necessary equipment and supplies.
  • Design a menu that showcases the services and the brand of the business.
  • Hire the required staff and train them.
  • Outline a marketing strategy and advertise the catering business.


3. How profitable is a catering business?


A catering business can start from anywhere – even your own home. This implies that you can get started with a low cost of investment. Over the years, the demand for catering has increased considerably. If the business manages its expenses carefully by offering high-quality and consistent services to the client, it can garner a profit margin of 10%-15%. Additionally, operational efficiency and the pricing strategy play a crucial role in determining the profitability of a catering business.


4. What are the types of catering services?


Catering services provide food at hotels, parks, festivals, film locations, etc. There are different types of catering services, including:


  • Wedding catering, which is one of the largest forms of catering.
  • Corporate catering, the profitability of which depends on the size and level of the event.
  • Social event catering, including birthdays, baby showers, bridal showers, retirement parties, etc.
  • Concession catering for sporting events, music festivals, public events, etc., catering to large crowds.
  • Food truck catering for small outdoor functions and only requires a limited staff. 
  • Restaurant catering for people looking for a different menu than what the restaurant offers.
  • Tiffin or meal-subscription catering to provide homecooked food for families and individuals.


5. What is a good profit margin for catering?


Profit margin is the financial ratio that helps measure the percentage of profit a business earns. The average profit margin of catering businesses varies widely. It also depends on many factors, including the type of catering, services offered, location of the business, pricing, US catering market demand, etc. Additional factors like client relationships, food quality, and operational costs also impact the profit margin.


The number of factors affecting the profit margin makes it difficult to provide a concrete number. Nevertheless, the average profit margin for caterers is 7% to 8%.