A business has to create multiple plans to launch a product in the market. Just like that, a customer is taken or goes through phases before making the actual purchase. These phases are known as the customer funnel. You can think of it as a train of thoughts the customer travels on when they think of buying something. The funnel's structure is very interesting. It starts with a wide opening, marking the top segment, and as it goes down, the structure gets compressed. The segment at the bottom is super compressed and shows what comes at the last step of the customer funnel. 

 

If you need more detailed information about customer analysis, then click here. 

 

The point where the funnel begins is the point where a customer gets to know about a particular product and service. In the middle, they start to analyze its features and try to understand the benefits of the product after purchase. The endpoint is the point where the customer makes their final decision to purchase. 

 

A funnel is easier to understand if it is represented through a  dashboard. A funnel dashboard showcases statistics of a product or service position within the market. 

 

If you need help creating the funnel dashboard, then click here. 

 

If you are willing to create a customer funnel framework, then dig deep into SlideTeam’s customer funnel templates with examples and samples. These templates have been designed by a group of creative designers. And these ready-to-use PPT templates are 100% editable and customizable. With the help of appealing visuals and infographics, you can convey your message clearly internally within the team. 

 

Let’s explore these slides!

 

Template 1: Customer Prospect Convert Incoming Leads Funnel

Showcase customer prospects converting incoming leads funnel. The first stage is lead generation, the second is conversion, and the third is customer. This structure helps in understanding the framework of generating leads and driving sales to the customers. Incorporate this slide to add your thoughts on leads, prospects, and customers. 

 

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Template 2: Customer Acquisition Funnel

This PPT Template outlines the customer acquisition funnel through an infographic. It covers essential components. The first is ads are shown on web pages; 500,000 need identification. The second is ad viewers become website visitors; 10,000 search for and gather information about alternative products or services. Website visitors become shoppers; 900 evaluate alternatives and make selections. Website shoppers complete their purchases, and 500 make the actual purchase. Lastly, purchases become loyal, repeat customers, 80 conversions of shoppers into loyal supporters of product, service & brand.

 

customer acquisition funnel

 

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Template 3: Tracking Customer Sales Funnel Dashboard PPT 

This PPT Template covers information regarding the customer sales funnel tracking with sales value and total market. The funnel shows the total market, of which some high percentage will be prospects, then come the leads, and sales. Each number will get  progressively lower. On the right, statistics show sales volume for products such as cable-premium, phone-wireless, cable-extended, cable-basic, internet-business, internet-home, and phone-land. Then, there are statistics for the total market for these components of sale.

 

tracking customer sales funnel dashboard

 

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Template 4: Brand Awareness Funnel for Targeted Customer Segment

This top-notch PPT Template focuses on brand awareness funnel for the targeted customer segment. The funnel shows brand awareness on number one, and brand introduction to the targeted segment is done to create product or service recognition of the company for creating a measured impression. Second is interest and engagement; potential leads from the targeted segment will show interest in the product or service through a medium that will create loyalty. Third is a consideration: potential leads are considered when making a purchase. The last is action, which potentially leads to the finalization of making a purchase and sealing the deal.

 

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Template 5: Segmenting Audience in Customer Funnel PPT Template 

This PPT Layout sheds light on segmenting the audience in customer funner. The upper funnel shows segmenting the  audience based on intent - a person who browsed five pages has shown higher intent than the one bounced off from the homepage. The mid-funnel shows segmenting audiences based on products viewed - lead nurturing through unique tailored content regarding specific product segments. The lower funnel shows conversion segmenting with loyalty campaigns and targeting past purchasers with new product launches. 

 

segmenting audience in customer funnel

 

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Template 6: Customer Relationship Management Funnel Chart PPT 

This ready-to-use PowerPoint Template highlights a customer relationship management funnel chart. The funnel begins with the total amount. In the sample, this is at $36,020,000,00. Quality is rated at $24,070, and development is at $11,830,000,00. Propose rates at $18,030,000,00. And the closing is rated at $7,090,000,00. This slide also includes a section of key takeaways on the right, which explains every section briefly. Incorporate this slide to include your funnel chart details.

 

customer_relationship_management_funnel_chart_powerpoint_slides_design_slide_1

 

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Template 7: Customer Experience Funnel with Marketing and Sales

Reflect the customer experience funnel with marketing and sales through this PPT Template. The two ends of the funnel represent customer support and marketing and sales. The left side of the funnel includes onboarding, support, retention, and advocacy. The right side depicts decision, evaluation, consideration, and awareness. This slide focuses on highlighting customer experience clearly; you can use this slide to showcase it to other team members for clarity.

 

customer_experience_funnel_with_marketing_and_sales_slide_1

 

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Template 8: Customer Acquisition and Engagement Funnel Model PPT Template

This PPT Template highlights the customer acquisition and engagement funnel model. The framework begins with registering users obtained through marketing expenditure. Then there is a commitment from free users to free subscribers. Then comes engagement, playing subscribers and at last comes purchases. This is a process that keeps repairing by buying add-on products and buying additional products. With the help of this slide, you can highlight your engagement funnel model for the company.

 

customer_acquisition_and_engagement_funnel_model_slide_1

 

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Template 9: Bow-Tie Funnel for Customer Retention

This PPT Template covers bow tie funnel for customer retention. It showcases the sustainable growth formula funnel in detail. The feedback loops begin with engage, convert, nurture, and attract on the left. On the other hand, it goes for adopters, loyalists, advocates, and brand ambassadors on the right. The loop highlights learning, chance, and improvement within the customer experience. 

 

bow tie funnel for customer retention

 

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Template 10: Customer Value Proposition Development with Funnel

Highlight your customer value proposition development with a funnel using this PPT Presentation. The funnel also showcases a review and analysis of the benefits, cost, and value that an organization can deliver to its customers and prospective customers within and outside the organization. The questions included in the funnel are: Which market is the value proposition being created in? Value experience or customer experience: what does market value most? Which products or services are being offered? What are the benefits the market will derive from the product or service? What alternative options does the market have for the product? And what proof or evidence is there to substantiate your value proposition? Below is the final value: the value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced. 

 

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Key Takeaway

 

A customer funnel plan is valuable for a company if they want to understand how people are reacting or responding to their products and services. This technique can be proven to be powerful in determining the areas of change and improvements within the business. 

 

A funnel moves from upwards to downwards, and each segment needs to be prepared carefully to ensure that every step is correct. You can also use a funnel dashboard to determine what customers feel about your product and how you can change your sales strategy. 

 

PS A better understanding of the digital marketing funnel is always an advantage; click here to access world-class templates from SlideTeam. Â