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Marketing has been practiced for decades now. Irrespective of the service or product, every organization needs a robust marketing plan to flourish. And so, since 1897 and over a century later, it is still going strong as the most influential industry. However, courtesy the technological advancements, the face of marketing has been replaced by “marketing automation” bringing neither apocalypse nor utopia, but instead unmatchable benefits. Such is the ambiguity and sometimes disembodied nature of “automation”.
But why so much fuss about marketing automation?
Automation substitutes manual labor, with work done by machines and robots, aimed at increasing value, quality and quantity while reducing the cost. Thus, anything can be automated - and definitely simplified and adjusted!
Marketing automation tools have taken the limelight in most businesses and for good reasons. According to studies and stats, 49% of companies currently leverage automation tools as part of their marketing strategy, with a ticking 55% for B2B’s only. Therefore, it is to no surprise that adoption and investment in marketing automation tools will account for a whopping $25 billion by the year 2023. Thus, setting a new benchmark, previously accounted for $11.4 billion in 2017.
Google trends that continue to reflect all-time-high search volumes for “marketing automation” have also heightened our interest in this term. But also there’s some mystery to it.
Its three categories
- Marketing intelligence helps in analyzing customer behavior using tracking codes. Amazon is arguably the biggest online platform making use of marketing intelligence to improve its customer base and experience.
- Business development focuses on momentum, i.e. moving the potential customers from the top to the bottom of the sales funnel using various segmenting and nurturing techniques. Business development automation is dependent on email, social media, and content marketing, and so, these tactics need some expertise to deploy.
- Workflow automation is leveraged by marketing mavericks and megabrands like General Mills, Procter & Gamble, and many more. It refers to internal processes like marketing calendars and everything else that large corporations require to run complex marketing departments.
Although this category is gaining momentum, many organizations still rely on the first two categories. Why? Because they focus more on top-line improvements that most of the organizations need help with.
All-in-one marketing automation tools to save your day
Marketing automation is an obvious step to scale your operations. This requires all-in-one automation tools that hit various workable marketing channels. Here are 10 built-in structures that can be used to carry out email automation, lead nurturing, ad-buying, and other endeavors for “a flawless marketing automation strategy that turns your dreams into reality.”
Tool 1
Automation is slowly penetrating every business vertical be it production, manufacturing, or marketing. But still many organizations are struggling to incorporate it into their work culture. So, we have designed this PPT template to help you make a smooth transition from manual to automated processes. Use it to showcase and discuss the value of automation in improving productivity and operational efficiency.
Download Automation Roadmap PowerPoint Template
Tool 2
Automate your marketing efforts and generate more leads with this handy template design. Marketers can deploy this slide to highlight the components of the automation process be it email, ad, or website, depending upon your industry. This design is perfect to build a steady flow of leads and get the sales funnel moving, all thanks to its lucrative content and elements. Therefore, download it now!
Download Four Marketing Automation Process
Tool 3
One of the biggest benefits of automation is saving time and resources for the marketer, which is what this template guarantees. You can use this template to make the implementation strategy easy and allocate your resources in a much better way. And not waste your efforts on tasks that do not help scale your marketing efforts. Apart from this, our PPT template design is fully customizable, which you can adjust as per your liking.
Download Marketing Automation Showing Target Prospects And Leads
Tool 4
You can use this template as a part of your marketing presentations. With a simple graphical presentation, marketers can deploy this slide to show technological trends that are more than just a “hype”. Since this template is easy to interpret with a single glance, it is a very useful depiction tool for marketers. Therefore, download it now!
Download Marketing Automation Hype Cycle
Tool 5
You can use this tool to explain the automation workflow, explicitly designed for your organization. This template is jam-packed with valuable content that you can edit as per your liking. Not only is this design suitable for every presentation style, but it also meets all your needs and requirements. Therefore, automation lovers must try this handy template tool once (or as many times as they like)!
Download Marketing Automation PPT Model
Tool 6
Regardless of your business operations, automation benefits every organization. This template offers a real-life example to help you automate your business operations and ideas. It ensures that everything is carried out systematically and in a way that guarantees success. Not only monitoring but you can also use this template to explain the automation process with ease. Therefore, it is a multifunctional design that is best suited in a marketer’s arsenal.
Download Marketing Automation Ideas For Business Success
Tool 7
This template offers a clean and effective layout that you can use to optimize your marketing strategy. Showcase and discuss the 5 essential steps using this template design. It helps the marketers gauge where you are and then gives a plan to reach the final destination.
Download 5 Steps CSR Marketing Automation Roadmap
Tool 8
Generate more sales leads and create dynamic automated campaigns with this template design. This is a single slide template that you can include in your business presentations to showcase valuable information. It also comes in an editable format, which makes it very easy to deploy.
Download Sales Platform Marketing Automation PPT Slides
Tool 9
The automation industry has skyrocketed, which is why we have designed this single slide template. Use it to share information on lead nurturing stats. You can also present information on various components of marketing automation like social integration, funnel management, segmentation, etc. Everything in this design comes in an editable format, thus making its adaptation very easy.
Download Marketing Automation Showing Lead Scoring Nurture And Emarketing
Tool 10
This template is a must-have when you are looking to automate your marketing processes. It acts as a pre-built guideline to carry on your business operations and explain the workflow with ease. Not only is this template fully customizable, but also available for immediate download. Therefore, grab it now!
Download Marketing Automation Showing Targeted List
Scale up your marketing
Not every organization is ready to leverage automation - but considering its importance, it is a quintessential step to take your solid marketing strategy to newer heights. By identifying different use cases and choosing the right one, you can turn your marketing insights into top-notch strategies, thus spending less time on the nitty-gritty and more on growing your venture!
