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The past decade has witnessed a sharp shift in our social and cultural perceptions of ‘cool’. With access to worldwide information in seconds, more accessible international travel, more awareness about cultural differences and deficiencies, ours is rising to be the generation of change.
An hourglass figure and a porcelain skin tone are no longer the benchmarks of beauty. A six-figure salary and the ability to play the guitar no longer guarantee you a date for the next ball. Appealing to these sentiments is no longer a viable marketing strategy.
Many brands have seen the need to re-invent their public image to better match the evolving society. With a simple change in the name of a beauty cream from ‘Fair and Lovely’ to ‘Glow and Lovely’ to hosting pressure cooker ads with men in the kitchen, there are numerous examples of successful rebranding stories all around us.
We realize that executing a marketing strategy on this scale is exceptionally challenging. Be it something as complex as a business merger or just the need to remain relevant; you should keep the following five points in mind when devising your rebranding strategy. Also, feel free to click and download our rebranding strategy PowerPoint templates given with each point to simplify your brand revamping process.
#1 Understand your brand requirements
It is vital to have a comprehensive understanding of your company’s current stance on your product and the areas that require a change to connect to your customers better. To effectively display your brand’s evolving ideology and values, these handpicked presentation themes will surely come in handy.
Template 1
Leave a lasting impression of your company’s core values and mission statement with this content-ready PowerPoint presentation template. With 29 professionally-designed PPT slides, you can host a thorough study of your firm’s core ideologies and pinpoint the exact areas of change for your rebranding project.
Download Core Brand Value PPT Template
Template 2
Select our brand positioning PPT templates for targeting the right market and audience. This professionally-designed presentation layout has 38 well-organized slides for your project. Mention the list of elements like a new logo, brand name, and innovative tagline to help you reinvent your company with the assistance of this brand relaunch PPT layout.
Download Rebranding Strategies PowerPoint Presentation Template
#2 Research your target clients
Your customers reserve the right to choose from your competitors. It is your job to ensure that your product keeps up with the shifting priorities of your clients. In an ideal world, your customers would be the top promoters of your brand as you change your vision for the future. Organize your fresh take on targeted marketing with our top PowerPoint layouts. Our top choices are as follows.
Related read: 5 Ways to Get Your Customers to Actively Promote Your Brand – Top 10 Templates Included
Template 3
Gain the audience’s interest by showcasing your company’s background, mission, and core values using our business strategy PPT slideshow in an attractive yet informative manner. This content-ready PPT template will help you choose the right target market and audience for your product.
Download Rebranding and Relaunching PowerPoint Template
Template 4
This expressive PPT model on market segmentation target and positioning will help your business marketing plan depict all the strategic details in a graphical manner. The different diagrams in this PPT template will help you showcase different marketing circumstances effectively.
Download Market Segmentation Target Evaluation PPT Template
#3 Use brand positioning at optimal points
Television advertisements, radio announcements, social media marketing, and website development are great platforms to publicize your new problem-solving approach effectively. Our professionally-crafted brand positioning presentation slides will prove to be your ideal companion in this endeavor. Take a look at our favorites.
Template 5
Use this brand advertising PPT theme and showcase the benefits of your products that help you retain your existing customers. With the aid of a brand awareness presentation template, you can explain how to influence consumer perception and fulfill their requirements.
Download Brand Advertising PPT Template
Template 6
Be it staying current or reaching new customers, this business rebranding PPT theme will facilitate coherent explanation. This brand identity PowerPoint slideshow helps you convert boring data into gripping graphical representations.
Download Building Company’s Identity PowerPoint Template
#4 Re-build your brand manifesto to better suit your new identity
For example, an electronics company that prided on providing you multiple apps in your smartphone can shift to promoting sustainable and moderate technology use to raise your interpersonal interactions. With SlideTeam’s pre-designed PowerPoint presentations, setting up a new brand identity is bound to become much simpler. Here are our top picks.
Related read: The Ultimate Guide To Brand Identity For Fostering Client Loyalty (Best Templates Included)
Template 7
With 38 content-ready slides, this PowerPoint template helps you present your company’s new ideology to your marketing team in an efficient and gripping manner. This template layout has dedicated sections for brand values and challenges.
Download Rebrand PowerPoint Presentation Template
Template 8
These rebranding approach PowerPoint presentation slides are topically designed to provide you an attractive backdrop to your company’s new image. With 38 pre-designed slides, you can show the brand elements and industry analysis to your team effectively.
Download Rebranding Approach PowerPoint Template
#5 Acknowledge the shift
Admitting to change is a strong marker of sincerity. Present your brand as a new face when you devise your rebranding strategy. Being vocal in your marketing campaigns about the shifting social scenarios will boost your brand credibility by a great margin. Let us assist you with these creatively-designed PowerPoint templates.
Template 9
Discuss your brand elements, target demographics, and industry analysis with this rebranding process PowerPoint presentation layout. With 38 well-designed slides, you can easily describe your company’s new approach to market efficiently.
Download Rebranding Process PowerPoint Template
Template 10
The core business ethical values PowerPoint presentation will help showcase the essence of your company’s ethics and decision-making process besides educating potential clients about the identity of your brand. This PPT presentation elucidates the importance of issues like environmental protection and operating procedures to solve humanitarian issues.
Download Core Business Ethical Values PPT Template
In conclusion
A rebranding strategy can make or break your company’s public image. Being socially conscious and keeping room for change are the fundamental factors to consider when revisiting your firm’s core ideals and mission statement. Be acutely aware of your brand’s target clientele and cater to their shifting perceptions to maintain your product’s relevance.
Our design experts would love to help you craft the perfect rebranding strategy pitch for your company. Get in touch with them here.
