“If your coffee is not perfect, we will make it over. If it is still not perfect, you must not be in a Starbucks!”
Ads like these worked like magic for Starbucks in 2014, and it got back into the business. Starbucks' positioning strategy was always a massive success by naming its coffeehouses as a “Third place” (home, work, Starbucks) in our daily lives. However, the Great Recession pushed American consumers to choose cost-effective coffee options like McDonald’s to cope with their tighter budgets.
Give your company a spectacular identity with our Rebranding Strategy Templates!
Starbucks came up with their rebranding strategy and launched its largest relaunch campaign in company history, “coffee value and values”. Their idea was to reassure the consumers that the quality of their product was worth the extra cost, and started ads like:
- Beware of a cheaper cup of coffee. It comes with a price.”
- “Starbucks or nothing. Because compromise leaves a really bad aftertaste.”
Use our Brand Repositioning Templates to make a strategic move to redefine your brand’s place in the market!
The company was back with a record of $16 billion in annual revenue. It is the revamping of the face of the brand to reengage the target audience. Organizations must address their past failures, adapt to new trends, reinvent themselves, breathe new life into the products, and restart.
Revive, Reboot, and Refresh Your Brand with Our PPT Templates
It is difficult to re-introduce your brand in the competitive marketplace. You need the right direction and ideas to regain relevance, attract new customers, and rebuild brand equity. Therefore, SlideTeam brings you its collection of content-ready and custom-made Templates to help you with repositioning, refining product features, and updating marketing strategies. These PPT Presets come with in-built content and graphics to make your work easy. Download our Slides to create renewed excitement and drive business growth.
Browse the Templates below and revitalize your brand!
Let’s begin!
Template 1: Rebranding and relaunching Template
This is a ready-to-use PowerPoint Template to help you enhance the relevance and appeal of the product. Use this PPT Slide to redefine your organization’s identity by changing its logo, messaging, design, overall image, etc. Grab this slide to revamp a product or service for the market with a fresh strategy. It is a PPT Layout to reconnect with your audience, attract new customers, and overcome previous setbacks. Download now!
Template 2: Brand Mission, Vision, and Values Template
It is essential to go back to your brand’s mission and vision statement to start anew. Therefore, grab this PowerPoint Template to define the brand's purpose and what it aims to achieve. Use this PPT Slide to emphasize your brand’s impact on customers and stakeholders. Deploy this actionable Template to reshape the brand's culture, behavior, and decision-making. Download now!
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Template 3: Brand’s Personality Template
This is a ready-to-use PowerPoint Template to comprehend the brand’s personality in an effective way before its relaunch. Use this slide to define the characteristics and traits of your brand so you can restyle it. It is a flexible PowerPoint layout that creates an emotional connection with its audience and distinguishes the brand in a competitive market. Deploy this PPT Preset to communicate brand personality with your stakeholders through an attractive graphic. It includes points such as reliable, competitive price, trustworthy, innovative, luxurious, adventurous, etc. Grab this PPT Template to help the audience relate to the brand on a personal level. Download now!
Template 4: Customer Surveys Template
Customer surveys play an important role in rebranding. Therefore, SlideTeam brings you its ready-made Template for gathering insights to establish brand repositioning efforts. Incorporate this PPT Preset by engaging with customers. Use this PPT Preset, which comes with a ready-to-use survey that uncovers perceptions, preferences, and expectations about the brand. It includes questions on brand image, product satisfaction, competitor comparisons, etc. Deploy this PowerPoint Template to identify gaps between the brand's current position and its desired image to refine your messaging. Download now!
Template 5: Target Audience Template
Here is a PowerPoint slide to help you understand the target audience for your brand. Grab this PPT Preset to comprehend who the brand seeks to attract. Use this Slide to create a target audience profile by emphasizing their activities, habits, hobbies, etc. This PPT Slide also highlights key factors such as age, gender, location, income, interests, and consumer behavior. Define and analyze the target audience to create a personalized experience using this Template. Download now!
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Template 6: New Name, Logo and Tagline Template
Here is a PPT Template highlighting a different rebranding approach in terms of its name, logo, and tagline. Grab this PowerPoint Template to refresh your brand’s identity that aligns with customer expectations. Use this PPT Slide to emphasize a new name, redesigned log,o and an updated tagline to resonate with its audience. Grab this Layout to strengthen the connections with customers and make the brand relevant and competitive in its industry. Download now!
Template 7: Launch Plan Template
Looking to relaunch your brand? Want to create an effective timeline for its repositioning? This is a pre-designed Template comprising internal brand research, customer feedback, brand strategy, rollout plan, etc. It is a flexible PPT Diagram showcasing a timeline for resource allocation and communication channels to ensure a seamless execution. Grab this PPT Slide to devise a strong relaunch plan that also includes monitoring key performance indicators (KPIs) to measure its success. Download now!
Template 8: Budget Allocation Template
Here is a PPT Template to help you with a budget setting for a brand relaunch. Incorporate this PowerPoint Slide to strategically distribute funds across key areas such as brand audit, market research, brand architecture, website, etc. It is a PPT Template comprising a table with headings like particulars, expenses, and timeline. Use this PowerPoint slide to allocate the budget for an impactful relaunch properly. Download now!
Template 9: Rebranding Performance Metrics Template
Want to know if your rebranding strategy worked? This is a ready-made Template for evaluating the effectiveness of a brand’s transformation. It highlights key metrics such as production, top performing, sales revenue, website visitors, target, etc. This PPT Template showcases a chart to visualize how well the target audience recognizes the new brand identity. Deploy this PPT Slide to track changes in how consumers view the brand post-rebrand, engagement rates, sales, and revenue growth. Download now!
Template 10: Case Study for Relaunching Customer Demand Planning Strategy Template
This is a PowerPoint Template involving the company's reassessment on its approach and marketing strategy. Deploy this Template to refine its demand planning strategy with advanced analytics and tools. Use this PPT Slide to analyze purchasing patterns, track market trends, and optimize stock levels. Grab this PowerPoint Template for improved inventory turnover, reduced stockouts, and enhanced customer satisfaction. Download now!
Deploy Our Actionable Templates to Rebrand Your Success
Apple, Airbnb, and Starbucks are a few examples of successful rebranding. Companies need to dig deeper into their gaps and failures to reboot. Thus, invest your time and energy into our content-ready Templates to give your brand a fresh look and start. Use our custom-made Slides to devise an impactful relaunch plan to boost sales and growth. These templates are top-notch for redefining the company’s mission and rebranding. Grab our collection of actionable Slides to enhance the overall business performance for long-term success.
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PS: Read this exclusive guide replete with actionable company branding templates to establish a lasting impression and drive business success.