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The world is facing a retail apocalypse. It all began in 2010 when stores and physical departments started shutting down in massive numbers. With all the courtesy to the coronavirus pandemic, the situation has gotten even worse. But there are some retailers which are flourishing, despite this merciless crisis.
Sephora, the No. 1 specialty beauty retailer is one of such brands. But how is Sephora thriving in this retail crisis?
The beauty giant Sephora is also a master of marketing. Sephora is one of the best omnichannel marketing retailers which have blended the online and in-store experiences so well. By integrating its beauty bag feature with in-store communication channels, Sephora has created an exceptional purchasing experience for its customers. Want to try 50 shades of lipsticks without getting your lips all chapped? There is a mobile app for that. Want to scan, list down and purchase any item while being in a store? Use the in-store tablets to access your beauty account and get all of this done easily.
By offering this connected purchasing experience to the customers helped this No. 1 beauty retailer to win over millions of customers worldwide. Gaining an approx. 100% increase in mobile orders.
Not that we are persuading you to buy from Sephora. What we are really doing here is to elucidate the superlative need of omnichannel marketing for business growth.
What is Omnichannel Marketing?
Omnichannel marketing is a multichannel sales or marketing approach that offers an integrated shopping experience to customers. Being omnichannel is all about connecting the dots between multiple channels to create a seamless experience for customers. All of these channels are synchronized in a way that a customer can have an effortless buying experience.
Omnichannel marketing is not a tactic, it’s about being everywhere all the time. Because that’s how customers shop today, hopping from one device or channel to another. The customer may shop using a desktop, mobile device, or a brick-and-mortar store, and the experience will be seamless.
Examples of omnichannel marketing may include:
- The cross-channel loyalty programs
- Smartphones apps to compare prices or download coupons
- Price checkers on tablets while being in the store, just like the Sephora’s beauty bag feature.
Why is Omnichannel Marketing Relevant in this Digital Age?
As we understood that the omnichannel marketing is an approach of uniting the various strengths of each of the utilized communication channels. With omnichannel marketing in place, you can foster an effortless and connected purchase journey for your customers. That will help you to have consistent engagements and retain loyal customers. Generating more sales and higher return on investments (ROI).
Still, got doubts? Here are some data figures that suggest how the customer today is omnichannel and thus investing in this strategy can pay you off big time:
- Research findings suggest that businesses that adopt an omnichannel strategy achieve a 91% great year-over-year customer retention rate compared to those that don’t.
- According to the latest reports, the purchase rate of omnichannel campaigns gets 287% higher than single-channel campaigns.
- Data provided by Google suggests that Six in 10 internet users start shopping on one device but continue or finish on a different one. Also that 82% of smartphone users say that they consult their phones before making purchases in the store.
- According to a 2015 study by IDC, shoppers that buy on multiple channels have a 30% higher lifetime value than those who shop using only one channel
Omnichannel Marketing Templates to Download and Use
Understandably, planning and creating the omnichannel marketing model for your business can be an exhaustive task. But don’t you worry, as we are here to save your day. Our team at SlideTeam has curated these PowerPoint templates to assist you in creating the perfect omnichannel marketing model for your business. With these best templates at your disposal, you can easily present your marketing needs, approaches, and outcomes to your team.
Let’s scroll down to understand the unique offerings of these templates:
Template 1
This PowerPoint template comprises six sections that present the various needs of omnichannel marketing to business. Incorporating this template, you can easily edit the text values to record and present your business-specific needs.
Download Need for Omnichannel Marketing to the Business Template
Template 2
This pre-designed PowerPoint template highlights the global statistics related to omnichannel marketing. Highlighted statistics reveal the higher LTV of the shoppers using omnichannel, increased customer retention rate, increased purchase rate, rise in money spent to purchase via omnichannel, etc. Take the advantage of this template to relay the significance of omnichannel marketing.
Download Global Statistics PPT Template
Template 3
This PowerPoint slide comprehends the current user statistics of the company. Optimizing this well-formatted template, you can present the data for performance parameters for the last three years. By doing so, you can capture insights into your business performance. Further, you can highlight the key takeaways drawn from the showcased data values.
Download Company Statistics Before Implementing Omnichannel Marketing Template
Template 4
This pre-developed PowerPoint template showcases the key benefits of omnichannel marketing to the business. Taking the advantage of this template, you can showcase the key benefits of omnichannel marketing to your business with practical examples. The key benefits highlighted in this slide are Channel Optimization, Improved Customer Experience, Improved Loyalty, etc.
Download Key Benefits of Omnichannel Marketing Template
Template 5
It’s essential to evaluate and brainstorm on the various business issues before planning the marketing strategy of the company. Taking the advantage of this readily-available slide, you can capture the various issues that the business faces while implementing omnichannel marketing. Present and share the details with your team using this slide and avert the issues beforehand.
Download Issues in Implementing Omnichannel Marketing Strategy PPT
Template 6
This stylish PowerPoint slide illustrates the steps to implement omnichannel marketing in business. The content-ready sections of this PowerPoint slide cover five steps namely Defining an Appropriate Buyer Persona, Segment the Audience, Prioritize Media Channels and Tools, Monitor the Efforts, and Run Campaigns to Check the Strategy Effectiveness.
Download Steps to Implement Omnichannel Marketing Template
Template 7
This professionally curated slide will assist you in planning and creating the perfect approach to implement omnichannel marketing in your company. This template showcases details for various marketing approaches such as the use of Mobile Apps and Social Networks, Email Marketing, and Ad-Retargeting. It also highlights the estimated costs involved to implement each approach.
Download Approaches to Implement Omnichannel Marketing Strategy Template
Template 8
In continuation with the previous slide, this PowerPoint slide graphically presents the details for various mobile apps that can be used for implementing the omnichannel marketing strategy. This slide covers the details for Native Apps, Mobile Web Apps, Hybrid Apps, and Progressive Web Apps along with their relative costs involved in running ads.
Download Mobile Applications PowerPoint Slide
Template 9
This slide showcases the omnichannel model that the company will follow to create an exceptional user experience for customers. The multiple channels used in the model are Phone, Social Networks, various Mobile Applications, Company Website, and Physical store. Executing this model in your company will help you enhance the shopping experience of your customers which in turn will increase brand loyalty.
Download Omnichannel Marketing Model of the Company PowerPoint Template
Template 10
This slide illustrates the comparison in costs of omnichannel and multichannel marketing in order to reach 1,000 target customers. The various channels specified to reach the customers are the Physical Store, Social Media, Mobile Apps, and Digital Advertising. This PowerPoint slide will assist you to create and present a comparative cost analysis of different marketing approaches. You can utilize the finely-created bar graphs provided in this slide to highlight the data. Further, you can showcase the insights drawn from the projected statistics.
Download Marketing Cost Comparison Template
Template 11
This PowerPoint template provides information for the various tools that can be used to improve the marketing efforts of the company. The content-ready sections of this slide showcase the tool name, its purpose, and the implementation cost. Details for tools such as CRM (Customer Relationship Management) software, Marketing Automation, Analytics and Data Visualization, and Content Management Systems are showcased in this template.
Download Marketing Tools PowerPoint Template
Template 12
This PowerPoint slide familiarizes readers with the estimated user statistics of the company after implementing the omnichannel marketing strategy. Data is presented for the last three years on performance parameters such as the traffic frequency, customer conversion rate, user retention rate, overall company sales. Further, key takeaways drawn from the data are showcased in the template.
Download Company Statistics After implementing Omnichannel Marketing PPT
In Conclusion
These PowerPoint templates will enable you to create, implement and analyze the omnichannel marketing strategy for your company. Taking the advantage of these PowerPoint templates, you can better interact with your team members and can plan the perfect marketing strategy for your company. All of these templates are readily-available and easy-to-use. Download, edit and easily personalize these 100 percent customizable templates without any hassle.
