What is the Product Discovery Process?

A product discovery process is a deep understanding of the real product or user problems and then analyzing & finalizing all the solutions to select the optimal one. With the help of this set of templates, one can prepare efficient products for their customers that best suit their needs.

 

 

What is a step-by-step process of discovery?

Product discovery process aids businesses in understanding and displaying the most essential features required in a product by the customers. Once collected, the feedback needs to be validated and implemented by the organization at the appropriate time for prospects. Hence, a valuable step-by-step process for discovery includes the following stages:

 

 

Via Giphy

 

 

  • Develop alignment to ensure visibility
  • Identify concerns of users/customers
  • Ideat/provide necessary solutions
  • Develop prototypes for testing solutions
  • Validation of ideas based on the seriousness of the user’s actions
  • Refinement of results to illustrate the most valuable features

 

 

Why is Effective Product Discovery Process Important?

Genuine product for a customer is that which becomes necessary for their living because it does not just fulfill their requirements but, at the same time, is simple for them to grab. The product discovery process is valuable for the company, product teams, and customers. Some of the key roles that a discovery process plays are as follows:

 

  • Helps to find out about the products that nobody wants
  • Reduces wastage of valuable resources by stopping pursue of wrong ideas
  • Deliver something that is vital and real according to the customer’s needs
  • Highlights the fact that customer feedback is important & helps to win a competitive edge in the market

 

 

How to Build Excellence into the Discovery Process?

Discovery process helps businesses to build the right product for their customers as it aids them in identifying the real problems first. Features of the products are set accordingly. Excellence in the product discovery process will minimize uncertainties associated with problems.

 

Moreover, it ensures organizations build an appropriate product for an appropriate audience at the right time. An effective product discovery process reduces bottlenecks related to a firm's productivity. Also, it aids their product managers, owners, designers, etc., in addressing discovery activities competently.

 

 

Download the Ultimate Guide PowerPoint Deck for Product Discovery Process

The PowerPoint template for the product discovery process aids product teams in detecting real user problems. Moreover, it covers information regarding major concerns faced in the context of product discovery implementation and statistics associated with product discovery.

 

Customize this 100% editable template based on your specific business requirements through assistance from our highly-skilled research team.

 

We have explained here the most valuable 12 slides from the product discovery process deck.

 

Check it out now!

 

 

 

Slide 1: Cover Page

Product discovery process template is a valuable tool for product managers, product owners, product designers, as well as UX researchers to reduce productivity bottlenecks by determining discovery activities.

 

Additionally, the presentation PPT covers details regarding the agile product team development, the role of the manager and owner associated with the product, and product discovery initiatives adopted by a team working remotely.

 

The cover page of this insightful template includes a suitable image relevant to the topic, i.e., Enabling Effective Product Discovery Process. One can even mention their company name on this cover slide.

 

 

Enabling Effective Product Discovery Process PowerPoint

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Slide 2: Concerns Faced before Implementing Product Discovery

Big risks associated with product management include poor engineering or development, errors, and failures caused by ineffective focus on the user, skipping the discovery phase, misunderstanding of customer or market requirements, etc. This slide presents information regarding issues faced by the firm while implementing product discovery in terms of:

 

  • Value risk - Risk regarding whether customers will buy a product or users will select it for usage
  • Usability risk - Risk regarding whether the user is capable of identifying how to use the product
  • Feasibility risk - Risk addressing whether product engineers are capable of building the required product in the estimated time, skills, and technology available at present
  • Business viability risk - Risk addressing whether the product designed will be useful for different aspects of the business.

 

Furthermore, skipping the discovery phase leads to enforced customization during launched project workflow, affecting deadlines, budget, and unexpected obstacles.

 

 

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Slide 3: Addressing Importance of Product Discovery

Product discovery is an iterative process in order to minimize uncertainty around problems and is considered a foundational base for successful implementation and launch in upcoming phases. This slide displays the importance of performing product discovery at the initial stage for better problem understanding.

 

Moreover, it ensures building the right product for the right audience. It focuses on aligning and researching problem space for better proper understanding & prioritizing.

 

 

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Slide 4: Addressing Product Delivery Phase 1 – Developing Alignment

Aligning product management across every level of the organization, from C-level to single engineer, ensures visibility of product discovery at the initial stage. This slide shows information about addressing the product delivery phase as developing alignment among key people involved in the product development.

 

The four-process grid of alignment and autonomy includes the following key elements:

 

  • Micromanaged & focused
  • Focused & empowered
  • Flexible with no focus
  • Feature factory

 

Consequently, the development of alignment ensures trust among stakeholders about output delivery from the team & it will match the expectations/objectives defined.

 

 

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Slide 5: Addressing Product Delivery Phase 6 – Refinement of Results

This slide provides information regarding the product delivery phase as the results refinement in concept polishing and prioritizing of the most valuable features. The features and their levels can be categorized based on the product backlog and prioritized product backlog.

 

Additionally, a set of validated assumptions & ideas is developed for the first iteration of MPV of the actual product. Refinement of results includes developing a prioritized list of backlog items and addressing potential releases.

 

Moreover, the refinement phase includes focusing on the next increments delivered by the team. Concept polishing is done in the final phase in order to prevent non-essential conflict during ideas implementation.

 

 

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Slide 6: Determine Product Statement with Essential Parameters

This slide showcases details for product statements with essential parameters such as problem statement title, description, category, nature, duration, budget, etc.

 

Key parameters considered while determining the product statement with their description are as follows:

 

  • Problem statement title - Implementing the solution for agents' activities tracking at the firm
  • Description - Client is having difficulty handling the Agent's activities; no effective solution is available, etc.
  • YouTube link - One-minute video describing the problem statement
  • Nature - Baseline, complex, very complex
  • Category - Software, software + hardware
  • Technology
  • Duration - 3 months
  • Budget, etc.

 

 

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Slide 7: Addressing Product Discovery & Delivery Cycle

Product discovery cycle involves capturing, researching, and prioritizing customer requirements while collecting, validating solution ideas & examining them. This slide highlights information regarding the product discovery and delivery cycle with essential activities involved in the cycle.

 

Furthermore, it aids the delivery cycle by effectively transforming validated product ideas into valuable product functionality. Customers can consistently make requests and address their concerns. Product delivery processes communicate with the potential user through office visits and meet-ups.

 

Moreover, the discovery and delivery team collaborates in order to bring value to the customers. Teams develop prototypes and validate optimal solutions.

 

 

Enabling Effective Product Discovery Process Presentation Slides

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Slide 8: Addressing Dual Track Agile in Product Delivery Process

Dual-track agile increases collaboration with UX designers & business SMEs while minimizing sprint planning sessions due to under-defined user stories. This slide provides details regarding the dual-track agile method used in the product delivery process with delivery and discovery track & benefits associated with the method.

 

Dual-track agile includes:

 

  • Discovery track (feature backlog) – Develop validated product backlog items such as product vision, impact analysis, etc., in collective sessions with engineers and designers to quickly deliver track.
  • Delivery track (task backlog) – Developing validated product backlog items such as daily scrum, sprint planning, etc., in collective sessions with engineers and designers for delivery track quickly.

 

Furthermore, it prevents wastage by validating ideas, ensures team focus while delivering, eliminates the mini-waterfall effect of each specialized group, etc., are some of the benefits of the dual-track agile method.

 

 

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Slide 9: Double Diamond Approach for Implementing Product Discovery

This slide exhibits details of the double diamond approach for implementing product discovery with different phases, including detect challenges. The circles included in the slide show the general problem statement, reframed problem, iterative process, specific solutions, research, insights, ideation, prototypes, etc.

 

Phase 1 highlights information regarding challenges detection, which shows that value and requirement-oriented challenges address present pain points of the user. Also, it mentions growth and technical challenges associated with product performance.

 

Double diamond approach consists of two major facts, which are:

 

  • Understand challenges – Tools & techniques such as focus groups, observation, etc., are useful for qualitative and quantitative research in detecting challenges.
  • Define challenges – Address user requirements by defining them. Communicate to the team, develop problem statements & align with common causes.

 

 

Enabling Effective Product Discovery Process Presentation Slides

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Slide 10: Addressing Validation Field Grid as Product Discovery Technique

Validation grid determines a holistic approach to structure idea validation, results incorporation, and insights collection throughout the product discovery process. This slide presents information regarding the validation field grid, which is essential in collecting insights during the process.

 

Key elements considered in the validation field grid are as follows:

 

  • Assumptions – Prioritize assumptions based on criticality, list assumptions, etc.
  • Idea – Determine the solution that gets validated
  • Scoring – Prioritizing validating idea
  • Target outcomes – Replace behavior needs to be changed, measure overall success, etc.

 

Experiment loops – Experiments (qualitative & quantitative), metrics, results, addressing experiments to be performed next to evaluate ideas, etc.

 

 

Enabling Effective Product Discovery Process Presentation Slides

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Slide 11: Building Product Discovery Canvas

This slide displays details for the product discovery canvas in terms of the product’s name, iteration, date, etc. Key information to be mentioned while building a product discovery canvas includes:

 

  • Vision statement – Building effective solutions for the firm.
  • Know your users & customers – Details about customers/user persona in terms of image, description, etc.
  • Define goals – Business development, technology advancement, process improvement, etc.
  • Define success measures – Addressing outcomes of product, determine impact, etc.
  • Timeframe for discovery – 15 days in validating product ideas, etc.
  • Tell product stories – Demonstrating user & customer using the product, developing user story map with information collected, gaining product understanding, etc.
  • Learn from the product – Consequently, build mini versions of products with limited features, measure customer response, etc.

 

 

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Slide 12: Addressing Role of Manager & Owner Associated to Product

This slide provides information regarding the role of the product manager in product discovery. Also, it showcases the role of the product owner in the delivery associated with the product development process. Most popular product managers’ roles in discovery are determining customer & market requirements, developing product vision, defining business model, etc.

 

Moreover, product manager roles in discovery include developing a product roadmap, ensuring product alignment with corporate objectives, working on branding, marketing & positioning, examining key product features, etc. Similarly, the role of the product owner in delivery is communicating progress, developing product backlog, prioritizing product backlog, etc.

 

Furthermore, the role of the product owner in delivery includes communicating product vision, sprints output inspection, being involved in scrum meetings, representing external stakeholders, etc.

 

 

Enabling Effective Product Discovery Process Presentation Slides

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Final Thoughts

Product discovery process complete deck highlights information about the implementation of effective product discovery by addressing the product development roadmap, understanding the communication gap, determining a relationship, etc.

 

Additionally, with our research team's assistance, you'll be able to effectively communicate the value of your product discovery process.

 

So don't go it alone – let us help you bring your vision to life!

 

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P.S. - Read more from this blog (Template Included).