“It’s not what you sell that matters as much as how you sell it!”- Brian Halligan, CEO and CO-Founder, HubSpot

 

You have a great plan for launching your product and you are all done with finances, staff members, and whatnot. But, all your efforts would be inefficacious if you exactly don’t know how to market your product. After all, if you don’t market your product, how will people know about its very existence?

 

Most businesses fail to devise strategies with precision when it comes to trade marketing that markets the product to wholesalers, retailers, and agents.

 

There has been a lot of confusion among people for the terms, marketing and trade marketing, and how these are executed. So, let’s better understand the difference between them.

 

Marketing is generally meant for the final consumers and all the efforts are made to understand their personal needs.

 

Now let’s understand trade marketing in detail:

 

What is Trade Marketing?

 

Trade marketing is similar to B2B marketing that aims at getting the product on the store’s shelf. This is done to convince the other businesses to sell your product which also helps them make money for themselves.

 

The purpose of this marketing is not to focus on the final sales but to present the product in front of the consumers before they can actually purchase the product.

 

It is actually initiated by the manufacturer and is done mainly for the supply chain partners, wholesalers, agents, distributors, and retailers.

 

Albeit, trade marketing is necessary for all industries, it is more vital for those working in consumer packaged goods so that they can easily slip through high-level competition while bagging more clients.

 

Trade marketing is as important as traditional marketing since the ultimate goal is to reach the end consumers. Because it’s obvious if you aren’t making any effort to make your product reach the retailers, distributors, and wholesalers, it’s never going to reach your consumers.

 

Realizing the importance of trade marketing our professionals at SlideTeam have come up with some amazingly designed trade marketing templates that can help you devise strategies and formulate plans to reach more customers.

 

Tactics devised using such templates can help you reach more wholesalers, retailers, and other distributors. So, without any further ado, let’s get started.

 

Template 1

 

This is the cover slide to the deck trade marketing plan that can be used to frame strategies for wholesalers, retailers, and other distributors. Get your hands on this template to manage your trade marketing plan and acquaint your audience with the important trade information about the products and their selling benefits. Add your company’s name and logo and you are ready to go.

 

Developing and Managing Trade Marketing Plan

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Template 2

 

This PPT slide will help you focus on the need for a trade marketing plan. Showcase the main purpose of developing and managing the plan and how this will help you gain more partners to get your products on shelves. Depict the importance of trade marketing by utilizing the amazing graphics given in the template. Let your audience know how this marketing can be helpful in finding potential supply chain partners, strategic partners, increasing shelf space in-store, etc.

 

Need of Trade Marketing

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Template 3 

 

The given slide assists you in comparing your product with the products of your competitors. It incorporates a table utilizing which you can keep a tab on the products’ prices and their features. This will help you compare your product’s strength and weakness with that of your competitors’ product on the basis of different parameters like high-end processor, Camera MP, Memory of the product, etc.

 

Product Pricing Comparison to Our Competitors

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Template 4 

 

Showcase the product value proposition that will impel your customers to buy your product. This slide will arm you in displaying the ways your product will solve the customer’s problem and improve their situation. Also, one can highlight the functional value, emotional value, economic value, and end value that a customer will obtain from the product.

 

Product Value Proposition

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Template 5 

 

Provide information to the retailers utilizing this information leaflet for retailers' PowerPoint slide. It includes all the important details of the company, product features, and various locations where the products are available. The template gives you enough space to jot down the product specification in a précised way and also lets you display your company’s background.

 

Information Leaf Let for Retailers

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Template 6 

 

The given slide showcases various methods of trade marketing using which you can promote yourself among retailers. It has enough space that lets you familiarize your audience with multiple methods of trade marketing namely, trade show, trade promotion, advertisement channels. Digital marketing, and branding.

 

Multiple Methods of Trade Marketing

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Template 7 

 

The given template displays an overview of the trade show in a visually-appealing manner. You can also add a suitable image in this slide and use it to present the planning process of the trade show. Depict the various plans made for the trade show by utilizing the timeline given in the slide.

 

Trade Show Overview

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Template 8 

 

This slide gives a brief overview of the trade promotion activities like sales contestss, incentive for the sales staff, discounts, in store displays, etc. By having an access to this slide you can introduce different marketing campaigns that will increase your product’s demand and will boost your sales.

 

Trade Promotion Overview

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Template 9 

 

The given template provides an overview of the brand strategy used for marketing the product. Devise a perfect strategy for trade marketing and highlight the key activities by incorporating this amazing slide. Use a series of step to depict the process of branding that should be adopted by the firms for positioning the brand in the minds of their customers.

 

Brand Strategy for Trade Marketing

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Template 10

 

Utilize this template to reach the global marketplace and showcase how digital marketing can help you market your product worldwide. It sheds some light over different digital platforms that are used to market your product like Facebook, LinkedIn, Twitter, E-Mail Campaign.

 

Utilizing Digital Platforms for Trade Marketing

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Template 11

 

It’s time to beat the high-level competition by resorting to techniques that can help you ramp up your sales and generate better revenue. You can do this by employing the given PowerPoint template that can help formulate a plan to advertise your products. Acquaint your viewers with the online and offline advertisement platforms to beat the high-level competition.

 

Advertisement Channels for Trade Marketing

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Template 12

 

Having the exact knowledge of online and offline advertisement platforms will help you have an upper hand over your competitors. The given template introduces you to various advertisement channels like social media, radio, webinars, phones, blogs, email, conferences, etc. to promote or advertise your brand.

 

Multiple Advertisement Channels

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Template 13

 

This slide shares information about different retailers who can be considered as a partner for trade. It incorporates details of various retailers for partnership like their location, annual profit, and stock capacity. Having a glimpse at this template one can make a firm decision for choosing the right retailer to partner with.

 

Different Retailers for Partnership

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Template 14

 

Trade marketing is done to increase organizational sales. You can highlight it's outcome utilizing this impact of the trade marketing PowerPoint template. Employ this template to showcase the effects of trade marketing like increased shelf space, getting a strategic retail partner, etc.

 

Impact of Trade Marketing

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Template 15 

 

Maximize the effectiveness of your marketing activities by monitoring your efforts taking the assistance of this ready-made PPT template. It incorporates graphs that give you an overview of your campaign, and its performance. Elucidate digital actions and the leads generated utilizing this well-researched PowerPoint template.

 

Monitoring the Market Efforts

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Devise perfect plans and strategies by bagging these amazingly designed trade marketing PowerPoint templates.