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One significant aspect of globalization is the steady confluence of consumer needs. As customers in different markets increasingly demand similar products and services, scaling opportunities arise through the marketing of more or less standardized offerings.
However, the variation in common needs, preferences, and tastes of the consumer and industrial goods mainly depends on the market drivers such as cultural variables, disposable incomes, or homogeneity.
In response, leading brands react to the new market drivers by taking purpose-driven actions that mitigate risks, build reputation, and maintain relevance. For instance, to tackle consumers' concern over sustainability, in 2018, McDonald’s committed to green up its packaging game.
They set a target to produce 100% of consumer packaging with recycled and renewable materials by 2025. Additionally, they also committed to introducing recycling bins in their 37,000+ stores. This initiative resulted in supply chain efficiency and helped them avoid over 300 million pounds of packaging.
Other than McDonald’s, many big brands like Coca-Cola and Nike are also committing to a sustainable and equitable world. To create a thorough understanding of your potential customer’s ever-changing needs and wants, let’s first comprehend…
The essence of market drivers
Market drivers are the underlying forces that impel customers to purchase products and pay for services. They define how the customer behavior distribution patterns evolve, including consumer convergence worldwide, acquisition on a global basis, required channels of distribution, availability of transferable marketing platforms, and identification of the most innovative countries.
You can establish a market-driving company and introduce unique value in your new products or services by effectively analyzing the dominant market drivers. To help you develop and grow your product’s market, we have shared three common market drivers, each accompanied by 10 handpicked market driver templates. Utilize these actionable tools and carry out a smooth market analysis. Let’s dive in!
1. Social drivers
These are derived as structures, institutions, or agencies grounded in social norms and values that determine the direction of change. They include aspects such as population density, sustainability, lifestyle trends, altruistic mindset, and more. Create a pervasive strategy to tackle these drivers with our well-designed templates.
Template 1
This template will help you get new insights into the competitive behavior of various market drivers. Besides, you can figure out whether you want to be a market-driven or market-driving organization. Download now and use it to your advantage!
Download Market Drivers PowerPoint Presentation Slides
Template 2
Study the attractiveness and dynamics of the key market drivers in your industry with this invigorating template. The design can be easily edited. So download it and change the impact analysis with your findings.
Download Impact Analysis Of Key Market Drivers
Template 3
Outline your ideas about the multiple market drivers with this professionally designed arrow diagram PowerPoint template. You can depict trends like growth in population, the market economy, technological advancement, lifestyle trends, and more. Download now.
Download Key Market Drivers With Rising Arrow Diagram PowerPoint Guide
Template 4
Help your employees understand your brand more precisely by presenting an analysis between your potential market drivers and restraints. The slide is designed by our team of professionals. So download it right away!
Download Market Drivers And Market Restraints Analysis
Template 5
Whether you are running a start-up or a well-established business, market analysis is a crucial step to stay undefeated. Therefore, pick this innovative template and determine the current market drivers. Download now!
Download Market Drivers Market Highlights And Trends Bullet PowerPoint Slide
Template 6
Measure the factors that cause a change in your company policies with this market driver template. The template encompasses specific parameters - market size, global market opportunity, key players, market trends, and more. So grab it immediately!
Download Market Drivers And Market Trends PPT Template
Template 7
Use this template to help your employees collect and transfer market driver data using the internet of things. Download it and persuade your audience to create a powerful market analysis.
Download Internet Of Things Market Drivers Template
Template 8
You can use this template to create a statistical report about the impact and presence of different market drivers, percentage of profit a market can make, market share, expected demand, and more. So grab it right away and make the desired changes.
Download Market Figures Presentation Slide
Template 9
This is another modern example of market drivers and restraints. Use this to determine the expected challenges and relevant measures to overcome them. Download instantly without any hassle.
Download Market Dynamics PowerPoint Slide
Template 10
Forecast various social, economic, or technological market drivers for initiating planned manufacturing of products and services. Download and customize the slide with your company’s forecast information.
Download Market Drivers Forecast Template
2. Economic drivers
These are the key factors that have a huge influence on the outcome of interest. They include world population, strained resources, economic disparities, excess or idle inventories, inaccessible luxury, and the influx of venture capital funding. So let’s analyze them using these creative templates and uplift your organization.
Template 1
Pick this template to study market drivers, the regions they are available in, members assigned to deal with each, and strategies developed to use them in your company’s favor. Download and employ it to captivate your audience.
Download Mind Map PPT PowerPoint Presentation Template
Template 2
Discuss the brunt of economic constraints on your company’s performance with this restraint analysis template. You can include factors such as supply and demand, market size, market potential, and more. Download once and use it multiple times.
Download Restraints Analysis PPT Diagram
Template 3
Select this visually appealing template to exhibit different market drivers and their impact on the company sales. Additionally, it includes a semi-circular smart art that presents population, disposable income, technology, and government policy drivers. So download it and alert your management.
Download Market Change Semi Circular PowerPoint Slide
Template 4
Determine the drivers that cause changes in the overall market and your company level with this descriptive template. The design is easy to edit. So download it and calculate the material effect of all social factors.
Download Social Opportunities With Upward Arrows
Template 5
Identify and track the most critical market drivers with this comprehensive template. The design elucidates different economic, social, and technological drivers, their benefits, and essential features. Therefore, download and utilize this opportunity.
Template 6
Identify the market drivers that have a direct effect on your company departments with this forecast template. This design is a perfect tool that illustrates the concept efficiently and eliminates confusion. So grab it right now!
Download Market Landscape Forecast Key Trend Templates
Template 7
This is another innovatively designed market driver template that includes market opportunities, increasing urbanization, competition, cost constraint, and more. So download and conveniently share it with Google Slides.
Download Urbanization Competition Cost Market Drivers
Template 8
Use this template to showcase the impact of distinct economic drivers on your company’s marketing, HR, sales, and finance departments. Download it and make the required changes.
Download 5 Points Key Market Drivers
Template 9
You can download this template and include it in your Britvic PLC market drivers case study. The design showcases factors like healthier choices, sustainability, convenience, and more. So download it right away!
Download Britvic PLC Market Drivers 2018
Template 10
You can add this template to your market analysis presentation for depicting the different drivers and their influence on the trends and financial market. So download it and determine the variations in your target market.
Download Market Trends PPT PowerPoint Presentation
3. Technology drivers
These drivers cover leading process or product technology that inspires development and innovation for the coming generation’s equipment, unit, and manufacturing processes. It includes factors such as social networking technologies, mobile technologies, payment systems, and more. Additionally, these stunning templates will help you analyze them to identify feasible opportunities and loopholes.
Template 1
Represent a detailed analysis of the global technology market and your potential competitors with this PowerPoint template. You can also present an impact analysis of industry, trends, drivers, and restraints to take necessary corrective actions and accomplish the business goals.
Download Global Restraints Presentation
Template 2
With the shift in technology, market drivers like influencer marketing have become significantly popular. Therefore, pick this template and convince the potential investors how your influencer marketing model is worthy of venture capital.
Download Influencers Presentation Design
Template 3
Create an illuminating market driver presentation for your food industry with this template. Share the technology drivers that can have a positive impact on your company’s growth. Download now and make the desired alterations.
Download Food Industry Trend PPT
Template 4
Forecast the influence of different technology drivers on your business with this amazing template. The design includes a gear smart art to make your business presentation more engaging. Therefore, download it immediately!
Download Market Drivers Forecast Gear PPT PowerPoint Presentation
Template 5
You can choose this template to protect your business from the brunt of different market challenges. Therefore, download and easily edit it with your company information.
Download Key Challenges With Arrows
Template 6
Create a perfect comparison between your current and past competitors with this market driver PowerPoint template. Besides, share your company’s future plans to increase sales, introduce innovation, and more. Grab it right away!
Download Description With Gears Template
Template 7
Pick this fully professional, business-oriented template and highlight the key market drivers and inhibitors to achieve entrepreneurial growth. Download and utilize it for your benefit.
Download Market Inhibitors PowerPoint Shapes
Template 8
Showcase the growth-driven market drivers using the horizontal bar chart given in this template. The design is easy to edit. Therefore, download it and illustrate the elements that have a massive impact on your business like customer preferences, product demand, reputation, and more.
Download Market Growth Factors Horizontal Bar Chart
Template 9
Utilize this template to emphasize the latest market drivers and the available opportunities. The design includes a host of features, of which flexibility tops the list. So download it without any delay!
Download Key Market Drivers And Opportunities Bubbles Template
Template 10
Demonstrate the market drivers that affect major areas of the ICT sector with this customized template. Create a comprehensive analysis report and share it with your team members. Download now!
Download template Determining Major Areas For ICT Sector
In conclusion
It is easier for your organization to survive a market-driving company than to transform into one. Regardless, if you wish to rule the future and consistently surprise your customers, create and communicate a clear picture of your company backed up with predictive data and prescriptive market analytics. And our flexible PowerPoint templates will surely make this process smooth for you.
P.S: If you wish to identify your target market and customers efficiently, check out our top market trend analysis templates featured in this extensive guide.
