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Coca-Cola does not advertise itself as a fizzy drink. It models itself as the ‘Happiness’ drink. Mercedes is not a mere car; it is ‘The Best or Nothing.’ On similar lines, Boeing strives to associate itself with the tagline ‘Forever New Frontiers’, which is its mission and, also, the public face.
In these three examples, we can all see a marketing strategy canvas that is meant to explore, create and deliver value to the target market. This is, admittedly, close to the original definition of marketing that the pioneer Philip Kotler gave decades ago, but that is the point.
Until you break down the delivery of such value with pen and paper, it is difficult to connect with the customer. This is doubly true in the digital world of today.
The marketing strategy canvas is partly science and part intuition. It is a method, or tool, to ensure the brand connects with the customer. For instance, why did Coca-Cola choose Happiness, instead of Refresh, or Thirst, or any of the millions of possibilities to convey its message? The answer is it zeroed in on a value and then then executives, at the time, took a subjective call on the strategic marketing blueprint to follow.
In concrete terms, however, a marketing strategy outline is drawn up on a sheet of paper. It comprises goals, market, brand, value proposition, competitor, the conversation around the brand that you want to stimulate, customers, their journey, the trends, and the metrics.
Bear in mind that this is just one variation of the marketing strategy canvas, there can be others, based on the campaign specifics. Then, it is known as campaign strategy canvas.
A marketing canvas also functions as a multifaceted tool that can be used across industries and specific problems in marketing. For instance, event marketing planning is its most frequent application, as is social media marketing and mobile app marketing, and so on.
In all of this, however, we can easily forget not all businesses have the history and the pedigree of a Coca-Cola, a Mercedes, or a Boeing. There will always be enterprises and businesses that need to be given a marketing tactics canvas to recharge and revitalize their communication and create new value. For them, the expertise in their domain is never the problem, and a marketing plan canvas is the real need.
The issue these owners and top managers face is getting their hands on world-class templates that spread the word on their value, with finesse and care. Do not worry, SlideTeam is at hand to help you create your own, unique brand strategy canvas.
As the world leader in presentation design services, SlideTeam has curated excellent, easily implementable PPT Templates on the marketing strategy canvas that you can share with your stakeholders. The purpose may be to break new ground, seek suggestions, or flag new concerns; these templates do the job of a well-designed market strategy canvas, at the very least.
Each of the templates is 100% editable and customizable. Several Fortune 500 companies are already using these as part of their impressive presentation library. You can join that elite set of customers with a download, now!
Till you make up your mind, kindly take a tour of these impressive templates below.
Template 1 Event Marketing Planning Canvas PPT Template
As a top business manager, you need to be sure your marketing events attract the desired number of audiences, attract the right quality and number of brands and companies as participants, and always run with an objective. In line with these requirements, this PPT Template displays an event marketing planning canvas that can help the organization effectively plan the event marketing schedule. It displays key elements such as the objective of the event, theme, schedule, revenue streams, cost structure, etc. This ready-made slide helps you monitor activities and costs involved in event marketing planning.
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Template 2 Retail Shopper Marketing Canvas to Increase Sales PPT Template
If there is value to be communicated using a PPT Template on marketing canvas, it is the retail store that must do it well, or the business just will not come. The target of this marketing strategy canvas is the retail shopper, a customer who, in this business sample case, happens to be a mother. This slide outlines a shopper marketing program to drive penetration and frequency with core and mid-loyal customers. It includes aspects such as program tactics, categories, operational tactics, etc. Use this slide and simplify your marketing canvas into engaging and motivating at the retail shelf through the value propositions of true buzzwords. These are simple solutions to assist mothers: fresh and ready-to-go, healthy and delicious. In effect, differentiation strategy and customer journey map are showcased in the strength case.
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Template 3 Mobile App Marketing Plan Canvas for Promotion PPT
If there was one PPT Template that would work to market a mobile app, this one it is. Using this marketing strategy canvas, understand the dozen-odd variables that will impact the delivery of value to the customer, and thus can be used in the mobile app marketing promotion. This slide provides information about mobile application marketing plan canvas for effective product promotion. It includes elements such as team, competitors, platforms, discovery, vision, core functions, etc. The target group, the characteristics, and how the app will be discovered (the Discovery) segment are all important and contribute to the making of a marketing strategy canvas that will do the job for you.
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Template 4 Addressing the Social Media Strategy Canvas PPT Template
Social media marketing strategy canvas must mandatorily include content requirements, strategic objectives, and, most importantly, Return on Investment (RoI) analysis. Through the showcased PPT Template, businesses draw up the canvas on eight major fulcrums. These are objectives, target audience, platform selection, content requirements, audience actions, and events. The event part is the concluding and the significant one, as that is where leads are generated and opportunities for sales arise. You can even use this PowerPoint Template to categorize these events according to the external hook (prompt). These may be to visit the website, contact us, visit us, or use social media.
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Template 5 Influencer Marketing Content Brief Canvas PPT Template
Influencer marketing or word-of-mouth marketing is big these days, but it is not spontaneous, especially on digital platforms. Use this slide to understand and master the social media influencer content brief table. It includes campaign details such as title, influencer name, live date, required channels, campaign objective, budget, target audience, and campaign message. The idea is to ensure that the campaign objective is always met and that there is almost real-time feedback on whether the target audience is being reached and the desired value of the business is being conveyed.
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DRAW UP A QUALITY, ACTIONABLE CANVAS
In marketing, the canvas on which you can spread your brand needs to be aspirational but doable. The quality of the thought and the actionability of the tasks outlined make it a valuable tool for drawing up a strategy that delivers handsomely.
As you go about drawing your own unique canvas, using SlideTeam PPT Templates is the smartest thing that you can do. With these at hand, you can just fill in the blanks to complete the most comprehensive, hands-on, and realistic marketing strategy canvas that you can present to stakeholders, both up and down the value stream. Create dreams and live them with these harbingers of business value.
