Brand repositioning symbolism oriented ppt powerpoint presentation icon model

Description:

The image is a presentation slide labeled "Brand Repositioning (Option 2 of 2)" focusing on various strategic orientations a company could adopt during the process. Centered around the word "BRAND," it highlights seven different repositioning strategies:

1. Segment Oriented: 

Focusing on specific customer segments and tailoring marketing and product strategies to meet their needs.

2. Value Oriented: 

Positioning the brand as offering superior value — balancing quality and cost to appeal to a value-conscious audience.

3. Change of Image Oriented: 

Altering the brand image to shift perception and attract a new audience or reclaim relevance in the market.

4. Celebrity Oriented: 

Associating the brand with one or more celebrities to leverage their fame and influence to improve brand perception.

5. Up-market Technology: 

Repositioning the brand as a leader in high-end, cutting-edge technology.

6. Symbolism Oriented: 

Focusing on creating a strong symbolic association for the brand, often through logos, slogans, or other distinctive assets.

6. Niche-Oriented: 

Targeting a very specific, often underserved, market segment to differentiate the brand from competitors.

Use Cases:

Industries potentially interested in this type of presentation, including the responsible presenter and their intended audience, would be as follows:

1. Marketing and Branding:

Use: Teach how to reposition a brand to different market segments

Presenter: Marketing consultant or brand strategist

Audience: Marketing professionals and brand managers.

2. Consumer Electronics:

Use: Present new branding strategies for tech products

Presenter: Product manager or marketing director

Audience: Sales teams and retail partners

3. Automotive:

Use: Describe how to appeal to new customer demographics

Presenter: Brand manager or automotive marketing specialist

Audience: Dealership owners and marketing teams

4. Fashion and Apparel:

Use: Strategize celebrity endorsements and image repositioning for fashion brands

Presenter: Brand director or fashion marketing expert

Audience: Creative teams and campaign planners

5. Food and Beverage:

Use: Illustrate value-based marketing techniques for new products

Presenter: Product development manager or brand marketer

Audience: Distributors, retailers, and internal marketing teams

6. Cosmetics and Personal Care:

Use: Discuss niche targeting and symbolic branding for beauty products

Presenter: Brand manager or product innovator

Audience: Marketing teams and product development committees

7. Entertainment and Media:

Use: Explore the influence of celebrity branding within the entertainment industry

Presenter: Media strategist or PR manager

Audience: Production companies and talent agencies