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Brand strategy showing brand analysis research and strategic branding plan

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Presenting Brand Strategy Showing Brand Analysis Research And Strategic Branding Plan. This 100% custom PowerPoint template is designed professionally. You can edit all of the design elements including font, text, background, orientation, patterns, and shapes. Convert the PPT file into various formats such as PDF, PNG, and JPG. You can view it using Google Slides. Our visually-engaging PPT is also compatible with standard and widescreen resolutions.

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Content of this Powerpoint Presentation

Description:

The image depicts a presentation slide that outlines a cyclical process for brand strategy, encompassing brand analysis, research, strategic branding plan, external branding, and internal branding.
The text elements:

1. Brand Analysis: 

This element, represented by a clipboard icon, likely addresses the assessment of the current brand position, performance, and the competitive landscape.

2. Research: 

Signified by a lightbulb icon, it indicates the gathering of insights and data to inform the branding strategy.

3. Strategic Branding Plan: 

The pin icon emphasizes the importance of creating a focused strategy that guides all branding efforts.

4. External Branding: 

Illustrated by a phonebook icon, this could refer to the way a brand is communicated and perceived by external stakeholders.

5. Internal Branding: 

Represented by a building icon, this is about aligning the company internally with the brand's values and message.

Use Cases:

Industries that could apply these slides:

1. Marketing and Advertising:

Use: Developing comprehensive brand strategies for clients.

Presenter: Marketing Strategist.

Audience: Marketing Team or Clients.

2. Brand Consultancies:

Use: Guiding businesses through a branding overhaul.

Presenter: Brand Consultant.

Audience: Company Executives or Brand Managers.

3. Retail:

Use: Creating branding campaigns that resonate with consumers.

Presenter: Retail Branding Expert.

Audience: Retail Management and Marketing Teams.

4. Information Technology:

Use: Establishing a cohesive brand identity for tech products and services.

Presenter: IT Brand Manager.

Audience: Product Development Team and Stakeholders.

5. Consumer Packaged Goods:

Use: Implementing branding tactics to differentiate products on shelves.

Presenter: CPG Brand Specialist.

Audience: Marketing and Product Teams.

6. Financial Services:

Use: Building trust and a reliable brand image to attract and retain customers.

Presenter: Financial Brand Advisor.

Audience: Financial Advisors and Marketing Staff.

7. Pharmaceuticals:

Use: Crafting branding strategies that comply with industry regulations while engaging with the market.

Presenter: Pharmaceutical Brand Strategist.

Audience: Marketing Executives and Regulatory Affairs.

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    by Dominick Pierce

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