Bundle pricing ppt powerpoint presentation model graphics example

Description:

The image shows a PowerPoint slide about "Bundle Pricing," a pricing strategy where products or services are sold as a package at a reduced price compared to purchasing each item separately. The slide outlines the concept, benefits, common uses in various industries, and variations of bundle pricing:

1. Concept of Bundle Pricing:

Describes bundle pricing as a strategy to offer products/services as a package, usually at a reduced price.

2. Benefits:

It presents bundle pricing as a win-win for both customers and sellers, as it allows sellers to sell more units while customers get the products at a lower price. It also notes that this strategy can increase perceived value because customers feel like they are getting something for free.

3. Industries:

The policy is commonly used in sectors such as telecommunications, finance, healthcare, insurance, consumer electronics, and fast food services.

Variations of Bundle Pricing:

1. Pure Bundling:

A package deal with a take-it-or-leave-it approach.

2. Leader Bundling:

A combination of bundling approach and loss leader where a leading product is sold at a discount if purchased with a non-leading product.

3. Premium Bundling:

A group of products/services is combined, and the package price is higher than the sum of individual products.

Use Cases:

This slide can be effectively utilized in the following industries:

1. Software:

Use: Packaging different software solutions

Presenter: Product Manager

Audience: Business customers, sales teams

2. Telecommunications:

Use: Offering bundles of voice, text, and data services

Presenter: Marketing Director

Audience: Potential subscribers, marketing staff

3. Banking:

Use: Creating service bundles like accounts, cards, and insurance

Presenter: Banking Services Manager

Audience: New account holders, bank staff

4. Consumer Electronics:

Use: Selling gadgets with accessories as a package deal

Presenter: Retail Manager

Audience: Customers, retail partners

5. Automobile:

Use: Bundling cars with service packages or accessories

Presenter: Sales Manager

Audience: Car buyers, dealership staff

6. Healthcare:

Use: Offering wellness packages with multiple health services

Presenter: Healthcare Administrator

Audience: Patients, insurance partners

7. Fast Food:

Use: Combining meals with drinks and sides for special prices

Presenter: Franchise Owner

Audience: Customers, franchisee staff