94214027 style essentials 1 agenda 1 piece powerpoint presentation diagram template slide

Description:

The image depicts a presentation slide titled "Agenda," highlighting key considerations for a business or brand's strategic meeting or workshop, primarily focused on brand development and management. The agenda items include:

1. Business Focus: 

Likely referring to the main goals or targets of the business.

2. Need for New Product: 

Pointing out the analysis or decision regarding the introduction of a new product to the market.

3. Competitive Landscape: 

Covering the analysis of competitors and the market environment.

4. Strategic Positioning: 

Considering how the brand or product positions itself strategically within the market to leverage its strengths.

5. Brand Development: 

Involves the process of building and shaping the brand's identity.

6. Brand Positioning: 

Where the brand fits in the market and how it differentiates from competitors.

7. Brand Communication: 

Refers to how the brand communicates with its audience, including marketing communication and messaging.

8. Budgeting: 

Planning financial expenditure, particularly in marketing and brand development.

9. Value addition due to Branding: 

Understanding and showcasing how branding adds value to the product or company.

10. Promotional Strategies: 

Planning the methods used to promote the brand or product.

11. Brand Performance Tracking: 

Methods of measuring and analyzing the performance of the brand over time.

Use Cases:

Here are seven industries where this agenda could be relevant:

1. Consumer Goods:

Use: Formulating business strategies for a new or existing FMCG product

Presenter: Marketing Director

Audience: Brand Managers and Marketing Team

2. Technology:

Use: Launch strategy for innovative tech products

Presenter: Chief Technology Officer

Audience: Product Development and Marketing Teams

3. Pharmaceuticals:

Use: Strategic alignment for drug development and market introduction

Presenter: Head of Product Development

Audience: Marketing Executives and R&D Representatives

4. Retail:

Use: Brand assessment and positioning for retail chains

Presenter: Brand Strategist

Audience: Marketing Department and Store Managers

5. Automobile:

Use: Introducing a new vehicle model to the market

Presenter: Product Manager

Audience: Dealership Owners and Marketing Staff

6. Hospitality:

Use: Enhancing service branding and customer experience strategies

Presenter: Head of Brand Experience

Audience: Hotel Managers and Marketing Coordinators

7. Fashion:

Use: Branding and positioning strategies for a new clothing line

Presenter: Fashion Brand Manager

Audience: Design Team and Marketing Specialists