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Off Page SEO Classification And Link Building Edu Ppt

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Slide 1

This slide provides information regarding the major types of links in Off-page SEO such as internal, external, and backlinks.

Instructor's Notes:

The major types of links in Off-Page SEO are as follows:

  • Internal Links: When link is created to navigate from one webpage to another webpage on the same website, without leaving the original domain
  • External Links: When link is created to navigate from one website to a completely new website, outside the original domain
  • Backlinks: When a link from an external website directs back to own website
  • They do reverse of what external links do
  • They are further segregated into the following types:
  • Natural Backlinks: When backlinks are obtained without any effort, primarily due to superior quality content of our website
  • Manual Backlinks: When the backlinks are obtained with considerable efforts by reaching out to other website owners & bloggers to link and feature our webpage on their website
  • Self-created Backlinks: When the backlink is created by leaving own website links in comment sections of another website

Slide 2

The purpose of this slide is to provide an overview of the E-A-T concept used in search engine optimization. It also includes details regarding its significance in building links in Off-Page SEO.

Instructor's Notes:

E-A-T Concept: The E-A-T focus on

  • - The Expertise of the creator of the main content
  • - The Authoritativeness of the creator of the main content, the main content itself, and the website
  • - The Trustworthiness of the creator of the main content, the main content itself, and the website

Slide 3

This slide indicates the major features of high-quality backlinks in off-page SEO. The key characteristics discussed are relevance, authority, directs traffic, and uniqueness.

Instructor's Notes:

The primary characteristic of high-quality links are as following:

  • Relevance: The good inbound links are highly relevant to the category. Their referring source's niche is the same as the website seeking them
    • For example, If one has a fitness blog, its inbound links should be from the nutrition, fitness accessories, etc., websites
  • Authority: A good link referring website/webpage has a high domain/page authority
  • Directs Traffic: A good backlink drives traffic to the website seeking them by providing the customers correct information that they are searching online
  • Uniqueness: A good link is unique in the following context:
    • In terms of referring sources, they are sought from
      • For example, if a website has five backlinks, they all should be from 5 distinct sources
    • Also, in terms of how many backlinks a particular referring source is generating
      • As a website generating more backlinks is less valuable than one generating only a few
  • Social Media Signals: A good backlinking website has high popularity on social media in terms of the number of likes, shares, and retweets

Additional Slide 1

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This slide can be edited to provide information about one's organization. The slide uses the same color theme and similar design elements as the main deck.

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Additional Slide 8

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Additional Slide 9

This fully editable training certificate template can be presented to attendees post the successful completion of training.

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