SEO Classification Techniques On Page Off Page Technical And Local Edu Ppt

Slide 1

The purpose of this slide is to showcase the classification of SEO based on techniques and ethical practices. The major SEO types that come under techniques classification are on-page, off-page, technical, and local SEO. In contrast, white hat, grey hat, and black hat fall under the ethical practices category.

Slide 2

This slide provides information regarding the brief introduction to on-page SEO. It also includes details of its significance and multiple ranking factors.

Instructor's Notes:

The comprehensive list of SEO ranking factors are as follows:

• Unique and well-targeted content
• Appropriate keyword usage
• URLs
• Internal links
• Outbound links
• Website loading speed
• Website architecture
• Mobile-friendliness

Slide 3

The purpose of this slide is to provide a brief introduction regarding off-page SEO. It also highlights its significance and multiple ranking factors such as building quality backlinks, guest blogging, brand mentions, etc.

Slide 4

This slide highlights the difference between on-page and off-page SEO based on multiple parameters such as optimization place, primary focus, control, role of social media, and longevity.

Slide 5

This slide provides information regarding technical SEO along with its significance. It also provides information regarding multiple techniques to make a website technical SEO-friendly, such as creating a website XML sitemap, using a secure sockets layer (SSL), increasing website loading speed, etc.

Instructor's Notes:

Strategies to make website technical SEO-friendly are discussed below:

• Create and optimize website XML sitemap: Develop XML sitemap of the website and share with search engines so that they can appropriately index website for enhanced ranking
• Use secure sockets layer (SSL): Install a security protocol on the website to safeguard it against theft of user’s personal information thefts such as credit card numbers, bank details, etc.
• Increase website loading speed: Enhance website loading speed so that it loads quickly and grabs user attention immediately. Deploy techniques such as compressing images & heavy content, removing unused scripts & files, and enabling browser caching
• Remove broken pages and links: Rectify the website’s broken pages and links by deploying '301 Redirect' to ensure a positive visitor experience
• Optimize website for mobile devices: Ensure the business website is optimized for mobile devices of varying screen sizes. Use free tools such as ‘Google Mobile Friendly Test’ to check if the website is mobile-friendly or not?
• Disavow toxic backlinks: Disavow all those backlinks that have a score below 50 (utilize the tool ‘Screaming Frog’ to determine scores) so that they don’t impact the website’s ranking
• Remove duplicate content: Remove/change if there is any similar content on multiple web pages of a particular website. This can confuse search engines in deciding which page to rank first, so search engines penalize such websites with a lower rank

Slide 6

The purpose of the following slide is to provide an introduction to local SEO. It also includes details of multiple businesses that utilize it, such as hospitality, law firms, florists, etc. Further, it also covers information about local SEO ranking factors such as relevance, distance, and prominence.

Additional Slide 1

This slide contains icons related to Search Engine Optimization (SEO). The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 2

This slide can be edited to provide information about one's organization. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 3

This editable slide can be used to share the organization's vision, mission, and goals. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 4

This slide can be edited to provide information about the organization's core team. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 5

This slide can be used to present multiple discussion ideas to the stakeholders concerned.

Additional Slide 6

This slide contains an editable 30-60-90-day plan to suit the presenter's needs.

Additional Slide 7

This slide contains a timeline to showcase multiple milestones of the organization.

Additional Slide 8

This slide contains a roadmap template for effective strategic planning. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 9

This fully editable training certificate template can be presented to attendees post the successful completion of training.