Market Segmentation And Targeting PowerPoint Presentation With Slides

Features of these PowerPoint presentation slides:

58 high resolution PPT templates covering all aspects of market segmentation. Easy customization of background, color, layout and font. Creative vibrant color PPT graphics illustrating various concepts. Quick to download. Can be easily converted into PDF or JPG formats. Irrespective of software runs smoothly.

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Content of this Powerpoint Presentation

Slide 1: This slide introduces Market Segmentation & Target Outline. State Your Company Name and begin.
Slide 2: This is an Agenda slide. State your agendas here.
Slide 3: This slide showcases Our Vision. Show your company vision here.
Slide 4: This slide presents Our Team with name, designation and creative image boxes.
Slide 5: This is an About Us slide. State team/company specifications here.
Slide 6: This is an Our Goal slide. State goals etc. here.
Slide 7: This slide presents what Market Segmentation Is. State aspects here.
Slide 8: This slide presents Objective Of Marketing Segmentation. State them here.
Slide 9: This slide shows Bases Of Segmenting The Market with the following points- Demographic, Behavioral, Psychographic, Geographic.
Slide 10: This slide presents Geographic Segmentation with- Region, City, Density, Climate.
Slide 11: This is a Location Info Graphic oF World map and USA to show global/american presence, growth etc.
Slide 12: This slide showcases Demographic Segmentation consisting of- Age, Education, Family Size, Religion, Gender, Nationality, Income, Occupation.
Slide 13: This slide showcases Psychographic Segmentation consisting of- Lifestyle, Personality Characteristics, Social Status, Psychographic Segmentation.
Slide 14: This slide showcases Behavioral Segmentation consisting of- Usage Loyalty Occasion Benefits Market Knowledge Attitude Use Response
Slide 15: This slide showcases Behavioral Segmentation consisting of- Needs And Benefits, Decision Roles, User And User Related Variables.
Slide 16: This slide showcases Breakdown of Behavioral Segmentation in hierarchy form with- Target Market, Not Tried, Tried, Neutral, Favorable, Opinion, Rejecter, Not Yet Repeated, Repeated, Switcher, Loyal To Brand, Unaware, Aware, Light User, Heavy User, Regular User, Negative Opinion, Loyal To Other Brand.
Slide 17: This slide presents Factors That Affect Market Segmentation such as- Appropriateness To The Policies And Resources Of The Company, Accessibility Through Promotional Efforts, Measurability Of Its Effective Size, Clear Identification Of The Segment.
Slide 18: This slide dispalys Benefits And Importance Of Market Segmentation such as- Market Segmentation Facilitates The Matching Of Products With Consumer Needs, Market Segmentation Facilitates The Selection Of The Most Suitable Market, Utilize The Available Marketing Resources Effectively Target Group Is Identified At The Initial Stage Only, Avoid The Markets Which Are Unprofitable And Irrelevant Promising Segments Only, Advertising Media Can Be More Effectively Used, Market Segmentation Offers Special Benefits To Small Firms.
Slide 19: This slide shows Segmentation Variables showing points like- Demographic Purchasing Approaches Personal Characteristics Situational Factors Operating Variables
Slide 20: This slide shows Demographic Segmentation- Industry- Which Industry Should We Serve, Company Size- What Size Companies Should We Serve, Location- What Geographical Areas Should We Serve.
Slide 21: This slide presents Operating Variable with the following points- Technology – What Consumer Technologies Should We Focus On. User Or Non User Status – Should We Serve Heavy Users, Medium Users, Light Or Non Users. Customer Capabilities – Should We Serve Customer Needing Many Or Few Services.
Slide 22: This slide shows Purchasing Approaches with- Purchasing Function Organization: Should We Serve Companies With A Highly Centralized Or Decentralized Purchasing Organization? Nature Of Existing Relationship: Should We Serve Companies With Which We Share Strong Relationship Or Go For The Companies We Desire? Power Structure: Should We Serve Companies Which Are Engineering Oriented Or Financially Oriented So On ?
Slide 23: This slide displays Situational Factors of- Urgency, Specific Application, Size Or Order.
Slide 24: This slide shows Personal Characteristics segregated into- Attitude and Loyalty
Slide 25: This slide showcases Market Targeting with dart and arrow image. State customer targeting aspects etc. here.
Slide 26: This slide showcases Purpose Of Market Targeting.
Slide 27: This slide showcases Approaches Of Market Targeting with the following subheadings- Concentrated Approaches: Growth Strategy In Which Resources Of A Firm Are Focused On A Well Defined Market Niche Or Population Segment. Undifferentiated Approaches: Sales Growth That Ignores Market Segment Differences And Attempts To Appeal To All Prospective Customers With A Single Basic Product Line Through Mass Advertising And Distribution Also Called Mass Marketing Example. Differentiated Approaches: A Sales Growth Strategy In Witch Several Market Niches Or Population Segments Are Targeted With Different Products For Each Niche Or Segment.
Slide 28: This slide presents Product Positioning with the following points- Product Features, IMC Mix, Packaging, Competitor Claims, Pricing, Retailer Mix, Word Of Mouth, Media Reviews.
Slide 29: This slide presents Our Plan. State planning aspects here.
Slide 30: This slide showcases Our Products At Glance. State product aspects, specifications here.
Slide 31: This is a Financials score slide. State financial aspects here.
Slide 32: This is a Financials Highlights slide. State financial aspects here.
Slide 33: This slide presents Our Research Results in various graph forms.
Slide 34: This slide presents Our Market Research Plan in gantt chart form.
Slide 35: This slide showcases Our Customers with name and image boxes.
Slide 36: This slide presents Our Elevator Pitch. State highlights etc. here.
Slide 37: This slide shows Why Customers Buy From Us with examples such as- Commitment, Innovation, Loyalty, Quality, Customer Satisfaction.
Slide 38: This is an Our Positioning matrix to show information etc.
Slide 39: This slide shwcases Our Product Vs. Competition in tabular form.
Slide 40: This is a Comparison slide in butterfly chart form.
Slide 41: This slide shows Why We’re Better. State credentials etc. here.
Slide 42: This slide presents Sales Segmentation Strategies with the following subheadings- Develop Marketing Mix, Positioning, Target Marketing, and Market Segmentation with the following content- Tailor And Effective Marketing Activities, Effective Use Of Resources, Positioning & Differentiation, Stimulates Innovation, Increased Sales/Profits, Increased Customer Base, Identify A Competitive Advantage.
Slide 43: This slide shows a Mind map image with the following points- Think, Prepare, Communicate, Create, Manage.
Slide 44: This slide shows Strategic Planning Exercises For Groups with the following points- Visioning Exercises, Values Voting, Stakeholder Analysis, SWOT Analysis, Group Strategy & Goal.
Slide 45: This slide shows a 4 Layered Venn Diagram to present information, specifications etc.
Slide 46: This slide presents Net Promoter Score Matrix Diagram with the following points- Grow Market share, Customer Retention, Cross Selling, Market Expansion.
Slide 47: This slide showcases Project Consulting Services with the following points in lego image form. Project Portfolio Management, Reporting Of Progress, Project Consulting Services, Steering Group Meeting, Project Team Meeting, Strategic Alignment And Selection, Project Files, Project Management, Organizational Project Management.
Slide 48: This slide presents a Time Line for showcasing growth, milsetones, evolution etc.
Slide 49: This slide presents Global Marketing Team in silhouettes image form.
Slide 50: This slide presents Flow Chart For Activity Process Expenses.
Slide 51: This slide presents Searching Customers in mangnifying glass image form.
Slide 52: This slide presents a Sales Funnel Diagrams And Pipeline Process Chart with the following points- Customer, Marketing, Proposal Delivered & Negotiation, Initial Contact Made, Sales Readiness Qualification, Needs Discovery / Education, Presentation, Prospecting, Best Few, Won.
Slide 53: This slide shows Target Marketing with the following points- Promotion, Product, Price, Place.
Slide 54: This is a Newspaper slide to present events, news etc. You may alter the slide content as per need.
Slide 55: This is a Quotes slide to convey company message, beliefs etc. You may alter the slide content as per need.
Slide 56: This slide presents Social networking team with social media icons and image boxes.
Slide 57: This slide shows a Marketing Dashboard with magnifying glass imagery and text boxes.
Slide 58: This is a Thank You slide for acknowledgement.