Slide 1: This slide introduces Product Marketing Framework for Service Launch. State Your Company Name and start confidently.
Slide 2: This is an Agenda slide. State your agendas here.
Slide 3: This is Our Mission slide with imagery. State your mission aspects here.
Slide 4: This is Our Vision slide. State mission, vision, goals, strategies here.
Slide 5: This is Our Team slide with image boxes to fill name, designation.
Slide 6: This slide presents MARKET OVERVIEW comprising of- Total Available Market (TAM), Serviceable Available Market (Sam), Your Target Market, Your Market Share, Market Share, Target Market.
Slide 7: This slide presents Buyer Behavior of the customer. State customer aspects here.
Slide 8: This slide shows Compare imagery of a balancing scale. Show comparison, etc. here.
Slide 9: This slide shows Customer Need Analysis showcasing- Process, Change, Value, Decision Maker, Value Proposition.
Slide 10: This slide presents a SWOT ANALYSIS as Internal Factor and External Factor.
Slide 11: This slide shows Segmentation in terms of High, Medium and Low.
Slide 12: This slide showacses Targeting. State customer targeting aspects etc. here.
Slide 13: This slide shows Strategic Positioning in matrix form.
Slide 14: This slide presents Our Offerings vs The Compaetition. State these aspects here.
Slide 15: This slide showcases Competitive Brands Market Share.
Slide 16: This slide showcases Market Entry Strategy with the following points- Strategic Alliance, Ownership, Agent, Distributor, Direct, Indirect, Export, Licensing, Contract Manufacturing, Direct Foreign Investment, Joint Venture.
Slide 17: This slide shows New Market Location in world map image.
Slide 18: This slide presents Marketing Mix: Place, Price, Promotion, People, Process, Physical Environment, Product.
Slide 19: This is a Timeline image slide to show growth factors, milestones etc.
Slide 20: This slide shows Benefits Of Our New Service with the following points- Health Insurance, Paid Vacation, Meal Breaks, Social Security, Peaks & Bonuses, Pay Raise, Employees Allowance, Achievement Award.
Slide 21: This slide shows Break Even Analysis graph.
Slide 22: This slide presents a CONTINGENCY PLAN comprising of- Description Of Potential Problem Probability And Impact Main Impact Of Potential Problem Workaround The Problem Consequence Of Workaround Preparation Activation Scope Of Contingency
Slide 23: This slide presents New Service Development Process with the following content- Development: Service design and testing, Process and system design and testing, Marketing program design and testing, Personnel training, Service testing and pilot run, Test marketing. Analysis: Business analysis, Project authorization, Formulation of new services objective/strategy, Idea generation and screening, Concept development and testing, Full Launch: Full – scale launch, Post – launch review. Teams, Enablers, Tools, Organizational Context, People, Service Concept elements, Systems, Technology, Design.
Slide 24: This slide showcases Service Success Factors in tabular form.
Slide 25: This slide showcases Service Success Factors with- Client, Operational Excellence, Financial, People.
Slide 26: This slide showcases Service Encounter Success Factors in tabular form.
Slide 27: This slide displays Service Resource Planning with- CRM, Demand And Capacity Planning, Engagement Management, Service Delivery Management, ERP And Corporate Dashboards, Pipeline Monitoring, What-if-scenarios, Utilization Planning, Future Capacity Planning, Statements Of Work Details, Activity And Milestone Scheduling, Resource Assignment, Financial Planning, Changes, Issues, And Risks Management, Progress Tracking And Re-planning, Status Reporting, Financial Re-forecasting, Client Deliverables, Billing Data, Client Satisfaction, New Business, Repeat Business, Scope Change, Strategic Business, Financial Management, Monitor Project Expenditure, Monitor Work In Progress, Plan Billable Milestones, Forecast Revenue And Margins By Services Line, Region, Customer, & Project and Track Revenue By Billable Resources.
Slide 28: This slide presents Review Mission And Vision. Review them here.
Slide 29: This slide presents Cost Leadership Strategy in blocks form.
Slide 30: This slide displays Levels Of Service Innovation in matrix form consisting of- Breakthrough, Disruptive, Incremental, Game Changer in terms of Technology Progress, High Low Market Impact.
Slide 31: This slide presents Service Blueprint containing- Evidence, Front Stage, Backstage, Support Systems, User Interaction.
Slide 32: This slide displays Taxonomy Of Services Process with Low and High Service.
Slide 33: This slide presents a Service Improvement Plan with imagery to showcase with.
Slide 34: This slide showcases Service Development containing- Clear Need, Research Observe, Prioritize Insight, Brainstorm Concepts, Hypothesis, New Ideas, Feedback, Build It, Experiment, Revise Hypothesis.
Slide 35: This slide shows Concept Development And Evaluation with- Warranty, After Sale Service, Installation, Delivery And Credit, Brand Name, Quality, Packaging, Features, Styling, Core Benefit Or Service, Augmented Product, Actual Product, Core Product.
Slide 36: This slide presents Marketing Assessment graphs on- Target Market, Forecasting Of Sales Volume, Indication Of Product Positioning, Competitor Reaction, Specification Of New Product Development.
Slide 37: This slide showcases Financial Assessment containing- Claim Canalization, Variable Cost of Production, Sales volume and value, Incremental Fixed Cost, Contribution And Profitability Of The New Service.
Slide 38: This slide shows Development & Testing in a creative bar graph form.
Slide 39: This slide shows Market Testing with the following content- Viable Product, Extended MVP, Minimal Viable Product, Concept, Test Problem Solution, Market Analysls, Check Feasibility, (Prototyping), Positioning, Test Selling, Build, LAUNCH.
Slide 40: This slide shows Post Introduction Evaluation in roadmap form.
Slide 41: This slide presents Delivery Process in creative arrrow and icon imagery.
Slide 42: This is a Staffing slide. Present members, employees in a creative way.
Slide 43: This slide shows a Service Package table.
Slide 44: This slide shows anotehr Service Package table.
Slide 45: This slide shows Service Design Document graph.
Slide 46: This slide shows Service Design Document.
Slide 47: This slide shows Service Lifecycle graph.
Slide 48: This is a Business Quotes slide to convey company's message, beliefs etc.
Slide 49: This is a Thank You slide with Address# street number, city, state, Contact Numbers, Email Address.