Slide 1: This is an introductory slide for Branding Process. State Your company Name and get started.
Slide 2: This slide presents What Is A Brand with the following points- Corporate Strategy, Geography Expansion, Business Expansion, Consumer Segmentation, Pricing + Placement, Communication, Marketing / Sales, Product line, Internal Culture, Hiring, Career Path, Human Resources, New Product Development, Application, Innovation.
Slide 3: This slide presents Difference Between A Brand And A Product. PRODUCT Solves A Consumer Problem, Rational Connection, Is Consumed, Built Into Routine, Legally Protected Design. BRAND Beats Down A Consumer Enemy, Emotional Connection, Is Experienced, Becomes Life’s Favorite Ritual, Managed & Protected Reputation.
Slide 4: This slide displays What Is Brand Equity with then following points- Availability, Association, Preference, Familiarity, Loyalty, Awareness, Image & Personality, Brand Equity.
Slide 5: This slide presents the Branding Approach with the following points- Strategic Thinking, Brand Plans, Inspire Smart Execution, Define Brand, Analyze Performance.
Slide 6: This slide presents Competitive and Market Analysis with- Market Size, Market Segments, Customer Mix, Competition Influence, Competitors, Spending Group, Market Share.
Slide 7: This slide showcases Target Market (Determine Your Brand's Target Audience). State these aspects here.
Slide 8: This slide displays Understanding The Target Market as per the following- Behavioral Demographic Diversification Market Penetration. State market segmentation on the basis of these parameters.
Slide 9: This slide showcases Target Market Size & Growth comprising of- Total Available Market (Tam), Target Market , Your Market Share, Serviceable Available Market (Sam).
Slide 10: This slide presents Market Profitability. The Porter's Five Forces Tool Helps Assess Market Profitability By Analysing The Forces Acting Upon It. The points included are- Threat Of Substitutes Bargaining Power Of Buyers Bargaining Power Of Suppliers Degree Of Rivalry Threat Of New Entrants as Porter’s 5 Forces.
Slide 11: This slide presents Market Trends with US map and a bar graph.
Slide 12: This slide presents Key Success Factors for branding. State them here.
Slide 13: This slide presents a Competitor Analysis Template.
Slide 14: This slide presents a Competitor Analysis Graph.
Slide 15: This slide presents a SWOT Analysis.
Slide 16: This slide showcases Competitor Positioning displaying- Average Market Growth, Company Growth (%), Gaining Market Share, Losing Market Share.
Slide 17: This slide is titled The Building Blocks of Brand Architecture. You may change the slide content as per need.
Slide 18: This slide presents # 1 Brand Product. Decide What Product Or Service You Are Going To Offer.
Slide 19: This slide displays Brand Mission Statement. State it here.
Slide 20: This slide displays Brand Vision Statement comprising of Values, Brand Purpose and Desired Future Environment as examples. State it in details here.
Slide 21: This slide showcases Brand Positioning Matrix showing- How The Brand Makes Me Look, What The Product Does For Me, How The Brand Makes Me Feel, How I Would Describe The Product, Brand Personality, Symbols, Facts.
Slide 22: This slide showcases Brand Name with the following points- Relationship To The Master Brand, Name Attributes, How Unique Are We, How Descriptive Is The Name? How Will The Master Brand Appear? Who Are We Like? Who Are We Different From? How Will We Invest To Tell The Story? What Kind Of Conversation Are We Having With The Customer? What Part Of The Story Does The Name Need To Tell?
Slide 23: This slide showcases Brand Identity/Logo. What Type Of Logo Will You Have? State in terms of- Symbol, Emblem, Combination etc. here
Slide 24: This slide shows Brand Promise comprising of- Emotional Promise, Functional Promise, Social Promise, Global Promise, Core Brand Promise.
Slide 25: This slide showcases Brand Character with the following points- Necessity, Expensive, Formal, Light, Exotic, Discreet, Hi-tech Industrial, Heritage, Modern, Quiet, Simple, Subdued, Black & White, Feminine, Raw, Luxury, Economical, Serious, Casual, Aggressive, Commonplace, Homemade, Ground Breaking, Classic, Loud, Complex, Bright, Colourful, Masculine, Refined. State these aspects in order of importance here.
Slide 26: This slide showcases Brand Personality. State what does your brand stand for, what is its personality as a product here.
Slide 27: This slide shows Brand Emotion. There Are 16 Different Emotional Connections to which a consumer will show response. The listed ones are- Desire For Control, Family Value, Self Achievement, Desire To Belong, Desire To Get The Best, Revaluing, Fun Is Its Own Reward, Make Me Smarter, I’m Better Than You, Wish-fulfillment, Reinventing Oneself, Sex,love And Romance, Excitement Of Discovery, Nuturing Response, Poverty Of Time, Power, Dominance And Influence.
Slide 28: This slide showcases Brand Experience. The BRANDING EXPERIENCE constitutes of- Communication, Empathic/Emotional Design, Brand Strategies, Retail Design, Digital Branding, Empowered Consumers, On-demand, Brands Personal Brands, Networked Brands, Dialogue, 24/7feedback,input Focused, Transparent Communication, User Experience, User-centered Design, Connection With User, Users, emotional Needs, Local Lifestyle, Communities, Identities, Human Behavior, Adaptation, Cultural Differences, Goal, Consumer Behavior, Campaigns, Store Displays, Visual Merchandising, Store Windows, Interior Design, Products, Prices.
Slide 29: This slide presents Brand Quality. State its quality aspects in terms of- Reason To Buy, Differentiation/Positioning, Premium Price.
Slide 30: This slide shows Brand Pricing matrix with the following points- Superior Quality Brand Economical Value For Money in terms of High and Low.
Slide 31: This slide showcases Brand Packaging with the following points- Strategy Policies And Strategic, Family Packaging, Ecological Packaging, Re-Use Packaging, Multiple Packaging, Brand Packaging.
Slide 32: This slide shows Brand Distribution to present globally on a worldmap.
Slide 33: This slide shows Brand Distribution to present globally on a US map.
Slide 34: This slide displays Brand Association. State these aspects here.
Slide 35: This slide is titled The Big Idea. You may change the slide content as per need.
Slide 36: This slide showcases What's Your Big Idea. State in terms of Brand and Consumer the idea behind your product/branding.
Slide 37: This slide showcases The Big Idea with the following points- The Brand, The Consumer, Brand, Personality, Product & Services, Consumer, Views, Internal, Beacon, Big Idea, Positioning, Brand Plan, Communication, Innovation, Culture & Operations, Promise, Strategy, Story, Freshness, Experience.
Slide 38: This slide presents Creating Brand Strategy Roadmap with- Values, Goals, Vision, Purpose, Big Idea, Promise, Strategy, Story, Freshness, Experience, Drive Usage Frequency, Attract New Users, Driving new Distribution Points, Defiance Plan.
Slide 39: This slide is titled Marketing Strategy and Communications with Spread The Word, Inspire, Engage, Connect, Nurture. You may change the slide content as per need.
Slide 40: This slide presents Internal Communication Strategy with- R & S, Top to Top Services, Sales Team, Problem Solvers, Shipping, Customer Service, Experience Delivery, Back Room Team, Brand, Consumer.
Slide 41: This slide presents External Communication Strategy with- Paid Media, Earned Media, Social Media, Search, Home Page, Experiential, Purchase Media, Brand, Consumer.
Slide 42: This slide showcases a Communication Plan Template.
Slide 43: This slide showcases a Media Plan Template.
Slide 44: This slide also showcases a Media Plan Template.
Slide 45: This slide is titled Monitor Your BRAND (MEASUREMENT). Distribution Value Growth.
Slide 46: This slide displays Brand Performance Dashboard. State performance aspects here.
Slide 47: This slide shows Brand Performance Dashboard in bar graph form with US Map.
Slide 48: This slide showcases Brand Mentions of the product/brand. The platforms listed are- News, Comments, Blogs, Facebook, Twitter.
Slide 49: This slide presents Sentiment Analysis displaying- Benefits For The Injured, Cost of the product, Effectiveness of the product, Heating Issues, Dealers And Services, Sentiment %.
Slide 50: This slide showcases Summary Branding Process in terms of- Define, Analyse, Involve, Create, Implement And Evaluate.
Slide 51: This slide is titled Additional slides. You can change the slide content as per need.
Slide 52: This is an Agenda slide. State your agendas here.
Slide 53: This is Our Mission slide displaying Vision, Mission. State them here.
Slide 54: This is Our Team slide with name, designation and image box to go with.
Slide 55: This is an About Us slide. State company/team specifications here.
Slide 56: This is Our Goal slide. State your goals here.
Slide 57: This slide shows a Funnel to present information, data in funnel form. Present Advocacy, Loyalty, Conversion, Consideration, Awareness aspects etc. here.
Slide 58: This is a Thank You slide for acknowledgement.