Consumer market segmentation ppt powerpoint presentation file infographics

Description:

The image represents a PowerPoint slide titled "Consumer Market Segmentation," which is a visual representation of the different strategies used to divide a target market into approachable groups. The slide is designed to be a template where specific details can be filled in based on a company's or presenter's data and goals.

At the top right corner, there's an informative box that states: "Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements." This serves as an instruction for users to customize the slide with relevant segmentation data.

The main body of the slide is divided into four sections, each representing a different basis for market segmentation:

1. Geographic:

This section suggests segmenting the market by location-based criteria, such as Region, Country, Population, and Climate.

2. Demographic:

Suggests segmentation based on statistical data about a population, like Age, Gender, Ethnicity, Nationality, Income, and Family Size.

3. Behavioral:

Points to segmentation based on consumer behavior, including Lifestyle, Personality, Values, and Interests.

4. Psychographic:

Involves dividing the market based on lifestyle preferences, such as Brand Loyalty, Benefits Sought, User Status, Usage Rates, Occasion, and Readiness to Buy.

Use Cases:

Industries that may find this slide useful include:

1. Marketing and Advertising:

Use: To educate teams on market segmentation strategies for campaigns

Presenter: Marketing Strategist

Audience: Marketing Team

2. Retail:

Use: To align product placement with consumer demographics and behavior

Presenter: Retail Manager

Audience: Sales and Merchandising Staff

3. Financial Services:

Use: For creating targeted financial products aligned with customer profiles

Presenter: Product Development Manager

Audience: Financial Advisors

4. Real Estate:

Use: To match properties with potential clients based on geographic and demographic data

Presenter: Real Estate Consultant

Audience: Sales Agents

5. Healthcare:

Use: To tailor health services to different segments of the population

Presenter: Healthcare Administrator

Audience: Healthcare Providers

6. Education:

Use: To recruit students by targeting based on psychographic and demographic factors

Presenter: Admissions Director

Audience: Recruitment and Admissions Staff

7. Technology:

Use: To customize software and technology solutions for different user groups

Presenter: Product Manager

Audience: Development Team