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Gtm strategy for sales process

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Presenting this set of slides with name GTM Strategy For Sales Process. The topics discussed in these slides are Sales Mode, Prospects Focus, Sales Activity, Exploring, Initiating, Sponsoring, Leveraging, Data Gathering, Research. This is a completely editable PowerPoint presentation and is available for immediate download. Download now and impress your audience.

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Content of this Powerpoint Presentation

Description:

The image is a PowerPoint slide titled "GTM Strategy for Sales Process," which outlines a Go-To-Market (GTM) strategy framework for sales. It is divided into sections that define different aspects of the sales process, from the type of sales interaction to the focus and activities involved.

The top row categorizes sales interactions into "Technical Criteria (non-selling)" with roles such as Recommender, Influencer, and "Business Criteria (selling)" with roles like Decision Maker, Approver. Below that, the "Prospects focus" row distinguishes between the technical focus on "Functions (manual)" and "Features (components)" versus the business focus on "Advantages (the edge)" and the "Value of Partnership."

The bottom section details "Sales activity," divided into stages of the sales process: Exploring, Initiating, Sponsoring, and Leveraging. Each stage includes activities such as Prequalifying, Data Gathering, and Right Agenda, with placeholders for additional text.

The slide suggests that a GTM strategy should be multifaceted, addressing both technical and business considerations at various stages of customer engagement.

Use Cases:

This GTM strategy slide is applicable across various industries:

1. Software & Technology:

Use: Mapping out customer engagement for technology solutions.

Presenter: Sales Manager

Audience: Sales Team, Marketing Department

2. Pharmaceutical:

Use: Structuring market approach for new drug releases.

Presenter: Product Manager

Audience: Sales Representatives, Healthcare Providers

3. Manufacturing:

Use: Organizing sales approach for industrial products.

Presenter: Business Development Manager

Audience: Distributors, Retail Partners

4. Financial Services:

Use: Developing strategy for selling financial products.

Presenter: Financial Advisor

Audience: Sales Agents, Brokers

5. Real Estate:

Use: Planning property sales and client acquisition.

Presenter: Real Estate Broker

Audience: Sales Associates, Clients

6. Automotive:

Use: Creating a sales plan for new model launches.

Presenter: Sales Director

Audience: Dealership Owners, Sales Staff

7. Consulting Services:

Use: Designing sales cycles for consulting offerings.

Presenter: Senior Consultant

Audience: Junior Consultants, Client Management Teams

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