Model showing customer acquisition pipeline

Description:

The image is a PowerPoint slide that outlines a "Customer Acquisition Pipeline" model. The pipeline is illustrated with a series of arrows pointing from left to right, each colored differently and labeled with a stage in the customer acquisition process: Attract, Convert, Close, and Delight. Underneath the arrows are categories of people at each stage: Strangers, Visitors, Leads, Customers, and Promoters. Each stage has two bullet points, with the first bullet describing the stage and the second saying "Text here," indicating a place for the presenter to customize their specific content.

Use Cases:

This customer acquisition model is a strategic framework that can be applied across various sectors:

1. Software-as-a-Service (SaaS):

Use: Demonstrating the sales funnel from website visitor to product evangelist.

Presenter: Sales Manager

Audience: Sales and Marketing Team

2. Healthcare:

Use: Describing patient engagement from initial contact to advocate.

Presenter: Patient Outreach Coordinator

Audience: Healthcare Administrators

3. Higher Education:

Use: Showing prospective student journey from inquiry to alumni ambassador.

Presenter: Admissions Director

Audience: University Marketing Staff

4. Real Estate:

Use: Illustrating the client process from property seeker to referral source.

Presenter: Real Estate Broker

Audience: Sales Agents

5. Financial Services:

Use: Mapping out client conversion from lead to loyal promoter.

Presenter: Marketing Executive

Audience: Financial Advisors

6. Retail:

Use: Tracing the customer path from first store visit to brand promoter.

Presenter: Retail Operations Manager

Audience: Store Managers

7. Hospitality:

Use: Tracking guest experience from booking to becoming a return guest.

Presenter: Hotel General Manager

Audience: Hotel Staff