Moscow method plotted on kanos model of customer satisfaction
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Presenting this set of slides with name Moscow Method Plotted On Kanos Model Of Customer Satisfaction. The topics discussed in these slides are Delighters, Linear Satisfiers, Degree Of Implementation, Baseline Expectations. This is a completely editable PowerPoint presentation and is available for immediate download. Download now and impress your audience.
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Content of this Powerpoint Presentation
Description:
The image is a PowerPoint slide that illustrates the integration of the MoSCoW method with the Kano Model of Customer Satisfaction. The MoSCoW method is a prioritization technique used in management, business analysis, project management, and software development to reach a common understanding with stakeholders on the importance they place on the delivery of each requirement. It stands for:
1. M (must have):
Requirements necessary for the project to be successful.
2. S (should have):
Important but not necessary requirements.
3. C (could have):
Desirable but not necessary, and could improve customer satisfaction if included.
4. W (won't have):
Least critical, lowest payback items, or not appropriate at this time.
The Kano Model is a theory of product development and customer satisfaction developed in the 1980s by Noriaki Kano, which classifies customer preferences into five categories:
1. Delighters:
Features that surprise and please customers.
2. Linear Satisfiers:
Features that result in satisfaction when fulfilled and dissatisfaction when not fulfilled.
3. Baseline Expectations:
Essential features that cause dissatisfaction when not present but do not necessarily increase satisfaction when they are present.
The slide shows a two-dimensional diagram, with the degree of implementation on the x-axis and satisfaction on the y-axis, mapping where different types of requirements fall in terms of customer satisfaction.
Use Cases:
This slide can be effectively used in the following industries for strategic planning, product development, and customer satisfaction analysis:
1. Software Development:
Use: Prioritizing feature development based on user satisfaction.
Presenter: Product Manager.
Audience: Development Team, Stakeholders.
2. Marketing:
Use: Developing marketing strategies based on customer needs.
Presenter: Marketing Director.
Audience: Marketing Team, Product Managers.
3. Automotive:
Use: Deciding on car features and innovations.
Presenter: Chief Engineer.
Audience: Design Team, Management.
4. Consumer Electronics:
Use: Product feature prioritization for devices.
Presenter: R&D Manager.
Audience: Research and Development Team.
5. Financial Services:
Use: Improving banking services and customer experience.
Presenter: Service Manager.
Audience: Customer Service Team, Executives.
6. Healthcare:
Use: Enhancing patient care through service delivery improvements.
Presenter: Healthcare Administrator.
Audience: Medical Staff, Hospital Management.
7. Retail:
Use: Optimizing product offerings to enhance customer satisfaction.
Presenter: Retail Strategy Consultant.
Audience: Retail Managers, Product Buyers.
Moscow method plotted on kanos model of customer satisfaction with all 2 slides:
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