Product launch roadmap swimlane include sub process of development marketing and sales
If you wish to systematically arrange and define the strategy of your upcoming product launch then you may use our product launch roadmap swim lane include sub process of development marketing and sales. This product launch plan roadmap PPT presentation model is divided into three main sections categorized as pre-launch, launch and post-launch. The brand launch plan roadmap PowerPoint template helps to describe the product launch process in a way that minimizes the possible challenges and threats and also takes care of the importance of quality maintenance to conquer the market. Specifically focused product launch timeline PowerPoint presentation slide template is an excellent way to introduce new services, new products, new ideas etc. Business and marketing professionals can take maximum benefit of this product launch roadmap presentation slide to explain new ventures, to upgrade product features, to launch new versions, for customer reach and so on. Give a befitting answer to caustic comments with our Product Launch Roadmap Swimlane Include Sub Process Of Development Marketing And Sales. Be able to address the jibes.
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Content of this Powerpoint Presentation
Description:
The image is a PowerPoint slide titled "Product Launch Roadmap Swimlane," which is structured as a swimlane diagram divided into three main phases of product launch: Pre-launch, Launch, and Post-launch. Each phase is further categorized into three lanes focusing on different aspects of the launch: Development, Marketing, and Sales.
In the Development lane, pre-launch activities include Testing & QA, Social Sign-in, Search Function, and Custom Forms. At launch, the focus is on Metrics, Admin Back End, App Feedback, Update System Library, and Implement Live Chat. Post-launch involves Slack Integration, Front-End Redesign, Purpose Recommend Solution, UX Audit, and Undo Function.
In the Marketing lane, the pre-launch phase involves finalizing marketing collateral, positioning & messaging, and awareness campaigns. The launch phase includes optimizing strategy, reviewing early analytics, PR push, demand generation campaigns, and product campaigns. Post-launch activities focus on refining marketing programs, optimizing paid media, and testing nurture campaigns.
In the Sales lane, pre-launch tasks are educating the sales team, forecasting sales, preparing support tools, and updating the FAQ page. During the launch, the activities include reviewing early KPIs, upselling current clients, and conducting webinars. Post-launch, the focus shifts to evaluating targets, monitoring pipelines, churn analysis, and customer surveys.
Use Cases:
This roadmap is a strategic planning tool that can be adapted across various sectors:
1. Software:
Use: Guiding software release schedules
Presenter: Product Manager
Audience: Development Team
2. Consumer Electronics:
Use: Coordinating gadget launches
Presenter: Marketing Director
Audience: Retail Partners
3. Automotive:
Use: Planning vehicle model introductions
Presenter: Brand Manager
Audience: Dealership Owners
4. Pharmaceutical:
Use: Launching new drugs to market
Presenter: Marketing Manager
Audience: Sales Representatives
5. Retail:
Use: Rolling out new product lines
Presenter: Retail Operations Manager
Audience: Store Managers
6. Food & Beverage:
Use: Introducing new products
Presenter: Brand Strategist
Audience: Distribution Channels
7. Publishing:
Use: Releasing new book titles
Presenter: Editorial Manager
Audience: Marketing and Sales Departments
Product launch roadmap swimlane include sub process of development marketing and sales with all 5 slides:
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